Bob Taylor Guitar Lessons Wiley Publishing Guitarmaker Bob Taylor has become synonymous with acoustic guitars since his early days of working out of a small San Diego workshop, fittingly named
Guitarmaker Bob Taylor has become synonymous with acoustic guitars since his early days of working out of a small San Diego workshop, fittingly named The American Dream. In Guitar Lessons, the focus is more about growing a world-class guitar business from the ground up than how Taylor developed his craft. Since starting Taylor Guitars in 1974 with his business partner Kurt Listug, Taylor has had his fair share of ups and downs. One of the more notable stories from the early days is when Taylor made a trip to the Martin guitar factory and had an epiphany as to how to better streamline his own production process and get more finished guitars out the door.
Throughout the book, Taylor touches on topics ranging from hiring the right employees to developing and implementing new production technologies. A particularly interesting story happened during the early ’80s, when acoustic guitars were losing popularity and many manufacturers were drastically scaling back production—some almost to the point of going out of business. During this time, Listug hit the road with a load of Taylor guitars (likely the precursor to Taylor’s Road Shows) and proceeded to develop long-lasting relationships with independent dealers all over the country.
One of the things I enjoyed most about this book is how it’s arranged in a series of short anecdotes with each one offering a guitar-guru tidbit or some nugget of entrepreneurial advice. The chapter on artist endorsements provides an inside look into how these associations come together. From Neil Young using a Taylor 12-string in Rust Never Sleeps to Prince’s purple axe in the “Raspberry Beret” video, Taylor Guitars have been associated with some big artists. Taylor writes in an honest way how he started to work with these artists and why marquee names don’t always translate into marquee sales. Thankfully, Taylor’s conversational tone turns what could easily be a dry business book into a much more entertaining read.
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Sporting custom artwork etched onto the covers, the Railhammer Billy Corgan Z-One Humcutters are designed to offer a fat midrange and a smooth top end.
Billy Corgan was looking for something for heavier Smashing Pumpkins songs, so Joe Naylor designed the Railhammer Billy Corgan Z-One pickup. Sporting custom artwork etched onto the covers, the Railhammer Billy Corgan Z-One Humcutters have a fat midrange and a smooth top end. This pickup combines the drive and sustain of a humbucker with the percussive attack and string clarity of a P90. Get beefy P90 tone plus amp-pummeling output with the Railhammer Billy Corgan Z-One.
Patented Railhammer Pickups take passive guitar pickups to a new level with rails under the wound strings lead to tighter lows, and poles under the plain strings offer fatter heights. With increased clarity, the passive pickup’s tone is never sterile.
Railhammer Billy Corgan Signature Z-One Pickup Demo
For more information, please visit railhammer.com.
Designed for utmost comfort and performance, the Vertigo Ultra Bass is Mono’s answer to those who seek the ultimate gigging experience.
Complete with a range of game-changing design features, such as the patent-pending attachable FREERIDE Wheel System, premium water-resistant and reflective materials, shockproof shell structure and improved ergonomic features, the Vertigo Ultra Bass takes gear protection to the next level.
The Vertigo Ultra Bass features:
- Patent-pending FREERIDE Wheel System that allows for wheels to be attached on the case in no time, giving you the option to travel with it seamlessly
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- Improved ergonomics and functionality including added back support and load-lifting detachable shoulder straps with side release buckles
- Flexible storage options with added space for touring essentials
Mojotone will manufacture and market over 60 of their speaker cabinets and amp kits as “Licensed by Fender.”
This partnership marks Fender's recognition of Mojotone’s dedication to its craft, quality of products, and dependability of knowledge. Beginning November 29th and ranging from $327 - $1,016.
Amplifiers were among the first products to wear the official Fender seal. A qualified electronics technician by trade, Leo Fender developed his iconic amplifiers during the mid-1940s putting innovation at the forefront. To this day, Leo’s influence and innovative spirit can still be heard in today’s amps, as that same iconic, clean Fender tone continues to color new music around the world. As a result, the process for completing the exclusive licensing deal required Fender to carefully audit Mojotone’s amplifier kits, wiring diagrams, electronics, hardware, construction methods, and more to ensure this innovation carried on through the partnership. Mojotone’s many years of intense research, quality production, and favorable reputation solidified the deal.
Mojotone has always been determined to provide its customer base with the most sought-after parts with their insider industry-knowledge. They have spent the last 25 years helping musicians recreate what they deem to be the most famous and easily-recognized tones and aesthetics in the music industry. When purchasing Mojotone products, like Fender products, customers can be assured of unmatched quality and craftsmanship.
For more information, please visit mojotone.com.