
King Gizzard & the Lizard Wizard started out as a “joke” band. As guitarist/songwriter Joey Walker says with a grin, “Now the joke’s on us.”
With their 26th release, Flight b741, the prog-rockers make it hard but highly rewarding for fans to keep up. Behind that drive lies a wealth of joy, camaraderie, and unwavering commitment to their art.
There’s a dangerous, pernicious myth, seemingly spread in perpetuity among fledgling artists and music fans alike, that when you’re a musician, inspiration—and therefore productivity—comes naturally. Making art is the opposite of work, and, conversely, we know what happens to Jack when there’s all work and no play. But what happens when the dimensions of work and play fuse together like time and space? What happens to Jack then? Well, behind such an instance of metaphysical reaction, undoubtedly, would be King Gizzard & the Lizard Wizard.
King Gizzard & The Lizard Wizard - Le Risque (Official Video)
On the day that I connect with King Gizzard's guitarists and songwriters Joey Walker and Stu Mackenzie, they're settling into their hotel in Paris, after arriving on their tour bus that morning. As two of six bandmates of the psychedelic, maniacally chimerical Australian band, their work is rambunctiously genre-agnostic—with records falling into garage rock, prog-rock, folk, heavy-metal, and jazz-fusion categories. Celebrated in part for their unfaltering output of releases since their inception 14 years ago, they have 25 studio and 15 live albums to their name. We’re meeting to talk about the release of their 26th studio album, Flight b741.
In my conversation with Walker, who I speak with one-on-one a few hours before I have my call with Mackenzie, I comment, “You guys are known for putting music out like crazy. And you have this whole fun energy about your sound that could be misleading to fans—as if you’re just goofing off and succeeding—but you must have an incredible work ethic.”
“When I’m not in the studio, I’m making music as well. The beauty is that we really love each other’s company and just enjoy doing it.” —Joey Walker
“Gizzard is an example of a band where we just work really hard,” he reflects back. “There’s no other answer. People are like, ‘How the fuck do you put out so much music?’ We just go to the studio heaps, and make heaps of music together, and when I’m not in the studio, I’m making music as well. The beauty is that we really love each other’s company and just enjoy doing it.”
Of course, like most of King Gizzard’s catalog, on Flight b741 all you can hear is the fun. The album rings like an amusement park of classic rock and Americana, knitted together with full-band vocal harmonies appearing throughout—like a family choir—and chords echoing in the many familiar furrows of folk tradition. And yet, the band perhaps takes a page from the Kinks’ library, where the words underpinning that joyful music can often get a bit grim. For one, “Antarctica” is about climate change, with the lyrics, “Take me away / I wanna feel them frost flakes on my face again / Take me away / Where the temperature stays below 25/78,” and “I know this ain’t gonna go well / Snowball’s chance in hell.” The title track is a tale sung in first person by a forlorn pilot: “This plane is going down with me on / The splatter of the engine and the creaking of the skeleton, composing a requiem / I’m frightened.”
Joey Walker's Gear
Joey Walker says the band puts out as much music as they do through sheer dedication, motivated by the joy it brings them to create together.
Photo by Tim Bugbee
Guitars
- 2002 Gibson Flying V
- 2011 Gibson Explorer
- Godin Richmond Dorchester modded “Dickhead” microtonal guitar
Amps
- Fender Hot Rod Deluxe 1x12
- Hiwatt DR504 combo
Effects
- Boss TU-3
- Dunlop Cry Baby Wah
- Strymon Sunset Dual Overdrive
- Wampler Faux AnalogEcho
- Electro-Harmonix Flatiron Fuzz
Strings
- Ernie Ball Strings
As for the vocal parts, they indeed include every member of the band. As Walker explains, “We rely heavily on a conceptual thing to get going with a record. It makes it easier for us to cauterize an idea if there’s a limitation we impose. [For this record, we thought,] ‘What if, at multiple times throughout each song, there was a shift in who was the lead singer?’ So we’ve got our drummer Michael Cavanagh singing for the first time. Our bass player Lucas [Harwood] is singing on his first Gizzard song as well, and we all just had a big week of doing harmonies.”
When I connect with Mackenzie later in the day, he tells me, “It was all six of us standing around two microphones. We printed out all the lyrics and just stood there—it took us like four days—until the vocals were done.”
I mention that the album reminds me specifically of the spirit of Pink Floyd’s Meddle(but supercharged), and Walker obliges that there’s plenty of ’60s and ’70s rock influence present on Flight b741, adding that the trap they could have fallen into in is writing “some horrible, derivative” Rolling Stones-knockoff material. “But the thing with King Gizzard is trying to find whatever little angle you can slot into something that might be cliché or corny, and then subvert it,” he says. “And we have faith, since we’ve been doing it for so long and we know each other so well, that it’ll end up being a King Gizzard album.”
Both Mackenzie and Walker mention the band name frequently in their interviews, using a small assortment of nicknames: King Gizzard, King Gizz, Gizzard, Gizz … as if it’s a living and breathing creature who gobbles up musical ideas and births offspring in the form of spotlessly effusive, cheeky records. Maybe it feels that way to them, like how writers of narrative fiction often find that the more they visualize their characters, the more the characters seem to start acting out a plot on their own.
When King Gizzard’s characters met, they were students at the Royal Melbourne Institute of Technology. “We all lived in share houses around Melbourne and were in more ‘serious’ bands, and then King Gizzard was the joke party band, hence the name,” Walker shares, smiling. “And … now the joke’s on us.”
King Gizzard’s 26th studio album, Flight b741dips into folk, classic rock, and Americana territory.
As we cover ground on the topic of creative flow and how it relates to King Gizzard’s productivity, Walker and I get to talking about what it means to grapple with fears as an amateur artist, and what it’s like when you’re starting out and no one’s really paying attention to you.
“That’s where we started,” he says. “So many artists—broad term, ‘artists’—are crippled by their inability to let go of how stuff will be perceived, when most likely there won’t be anyone to perceive it, so they just don’t do anything. I get it, your song isn’t finished yet. It’s never going to be finished. You have to make stuff that necessarily might not be your best work; you have to feel like that to make your best work. Don’t be paralyzed by perception or fears.”
It’s clear in our conversation that King Gizzard’s output is fueled by the bandmates’ pure joy in making music together. So, is their love for one another essentially what’s at the heart of it all?
“Love, and perpetually being inspired by each other, as well,” Walker shares. “Stu kind of operates on a different strata of consciousness or something, just in terms of his approach to making music and stuff. If I hadn’t met him, I would have probably succumbed to that [state of being a] person that couldn’t finish that first song and never do anything. He’s completely unbridled or unbound by how things are perceived. There’s been a lot of teaching. We teach each other a lot, and we just kind of take little parts—and the amorphous whole of us becomes King Gizzard.”
When I share Walker’s comments with Mackenzie later in the day, he doesn’t seem fazed by his friend’s sentiments; my guess is that’s because he already knows how much Walker values their bond, and vice versa.
Stu Mackenzie's Gear
Mackenzie—pictured here making a whimsical “blep”—says the lessons he learned during the time he spent teaching as a teenager largely inform his guitar playing today.
Photo by Debi Del Grande
Guitars
- '67 Yamaha SG-2A Flying Samurai
- Gibson SG-3
- Custom-built Flying Microtonal Banana with additional microtonal frets
Amps
- Fender Hot Rod Deluxe 1x12
Effects
- Boss TU-3
- Boss DD-3
- Devi Ever FX Torn’s Peaker
- Fender Tread-Light Wah
- Strymon blueSky
- VVco Pedals Time Box
Strings & Accessories
Ernie Ball Strings- Divine Noise Cables
“That’s nice of him [laughs],” he says. “I think we all have spurred each other on in lovely ways and have been really inspired by each other in different, changing ways over the years, too.
“The six of us; they are my best friends, so I love them all and care for them all so, so deeply,” he continues. “And there really is just a lot of respect for each other, but that’s not to say that it’s always easy. My role has always been to be that kind of middle person and to mediate those incredible, creative minds, and make sure everyone feels heard, and ideas are being listened to even if they’re not used. It’s honestly a really, really challenging balance to keep a lot of the time.”
But, he adds, “I know this is a very privileged position to be in, to be artists full-time. The moment I feel like we take our foot off the gas, I will start to feel … guilty, like I don’t deserve to be here anymore. But we’re all workin’ our butts off. I’m here for it.”
The Lizard Wizard’s magic wands include an oddball array of guitars, including one set up for microtonal playing.
Photo by Maclay Heriot
Historically, there are actually three guitarists in King Gizzard—Walker, Mackenzie, and Cook Craig—but for Flight b741 Craig (or, as he’s called, “Cookie”) stuck to organ, Mellotron, vocals, and bass (for one song). Yet, neither Walker nor Mackenzie care much about analyzing their guitars or guitar playing. (Perhaps, King Gizzard hasn’t gotten this far in life by preoccupying themselves with analytics.)
“I’m always down to do stuff like this with guitar-based publications,” says Walker, at the beginning of our conversation. “But I feel like, if they want to get granular about guitar.... I play guitar, I love guitar, but I don’t think about guitar a huge amount, you know what I mean?”
When I ask Mackenzie asked about what informs his guitar playing, he rewinds the clock a bit. He explains that he began teaching guitar as a teenager, where he spent most of his time breaking down classic rock songs for his students to learn. “In hindsight, I was sitting down with a guitar for sometimes five straight hours, just deconstructing songs. And, learning the construction of songs and the way that comes together; I still think about guitar in that same way when we’re playing.
“For instance, the King Gizzard show has gotten quite improvised,” he elaborates. “And I’m still thinking about structure when we’re jamming. I’m trying to take things away from being linear. Linear’s great—we’ve made linear songs, too; that’s totally fine. But I’m kind of an old-fashioned guy when it comes to song structure. I do like songs to come back and for things to repeat and to have structure you can kind of grab onto.”
“How do you make a record that still feels like a whole, still feels like a universe in itself, but doesn’t sound like anything that you’ve done before?” —Stu Mackenzie
As a young teenager, Mackenzie loved bands like Slayer and Rammstein, and soon after discovered Tool, which led him “backwards” into King Crimson and other ’70s prog artists. But later in his adolescence, he grew into the belief that “all of the best music” was made between 1964 and 1969. “I would say there was a two, maybe three-year period where I didn’t listen to anything that was outside of those years, which is kind of crazy,” he says. In particular, he was fascinated with the “post-Beatles, post-Beach Boys era of amateur American garage rock.” Immersing himself in that world, he dug into obscure compilations like Nuggets: Original Artyfacts from the First Psychedelic Era (released on Elektra/Sire), thePebblesseries (AIP/Mastercharge/BFD/ESD), and the Back from the Grave series (Crypt).
My first thought when he mentioned that particular span of years, however, was the Beatles. How did he feel about them? “I do actually like all of the Beatles records,” he says. “I don’t think there are any bad ones. But when I was in that period of time, I wouldn’t have even listened to Abbey Road; The White Album was maybe on the cusp; I probably would have listened to Sgt. Pepper’s but I would have been like, ‘This is a bit too psychedelic.’ That’s where my head was at. I was like, ‘Help is the pinnacle of songwriting in the Beatles catalog.’ Teenagers are weird,” he comments, smiling.
So, when Mackenzie began making music with King Gizzard, his self-indoctrination in garage rock naturally nurtured the young beast of a band. Of course, by their fourth studio LP, the psychedelic, folky Oddments, they started taking a bit of a detour. “As we evolved, I think we wanted to try and pick apart and understand other ways of making music,” says Mackenzie. “How do you make a record that still feels like a whole, still feels like a universe in itself, but doesn’t sound like anything that you’ve done before? And that’s always kind of been the MO of making records with Gizz. I mean … that’s my life story at this point.”
YouTube It
Performing “Astroturf” from their 2022 album, Changes, King Gizzard conjures a blend of smooth jazz, prog, and nothing but strange, whimsical, waves of limitless creative energy.
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PG contributor Tom Butwin dives into five clever, gig-ready tuner options—some you’ve seen, and at least one you haven’t. From strobe accuracy to metronome mashups and strap-mounted stealth, these tools might just make tuning fun again.
Korg Pitchstrap Guitar and Bass Strap Tuner - Black
KORG Pitchstrap is the world’s first strap-mounted tuner and features a state-of-the-art technology that allows the tuner to detect the pitch of the guitar or bass from the strap’s vibrations.
Peterson StroboStomp Mini Pedal Tuner
The StroboStomp Mini delivers the unmatched 0.1 cent tuning accuracy of all authentic Peterson Strobe Tuners in a mini pedal tuner format.
Peterson StroboClip HDC High-definition Rechargeable Clip-on Strobe Tuner
The StroboClip HDC features a high-definition, color backlight display, rechargeable battery and over 65 Sweetened Tunings. With tuning accuracy of 0.1 cents, the StroboClip HDC is the ultimate clip-on tuner.
Cherub Pix Tune (WST-915Li)
The latest Cherub Pix Tune (WST-915Li) offers 16 vibrant display modes, allowing users to customize their tuning experience to match their own styles. There are 5 meter styles, 3 animal cartoon styles, 2 sports styles, and 6 user customizable styles. You can conveniently upload your boot-up animation and tuning display pictures through the accompanying APPs. With its engaging visuals, tuning has never been this enjoyable!
Taylor Beacon Digital Clip-on Tuner - Black
The Taylor Beacon combines a tuner, metronome, timer, and flashlight in one compact device, offering five tuning modes, 12 time signatures, and up to 100 minutes of practice timer.
This story’s author played this Belltone B-Classic 3 and found its neck instantly appealing, the tremolo capable of taking abuse and staying in tune, and the Filter’Tron pickups possessed of hi-fi clarity. Also, the sky burst metallic finish is pure eye candy.
Custom designing an instrument and its appointments from a menu of options makes ordering a new axe easy. Four manufacturers share their process.
It’s never been easier for any player to get a guitar made to their liking, and without being an expert, or even an educated amateur in wood, wiring, and other aspects of lutherie. Sure, you can find a builder who will spec out a guitar for you from tree to neck radius to electronics, but for most of us, we’re looking for something easier, less costly, and, often, more familiar.
That’s where guitar-by-menu comes in. Think of it as Build–A-Bear for guitar players, but louder and with cooler options, like a coral pink sparkle finish or a trapeze tailpiece. A coterie of manufacturers offers such services, some with online pull-down menus that cover everything from pickups to, well, all that goes into a guitar. And the advantage here is that no particular expertise other than knowing what you love to play and why you love to play it is required. You dig a Tele or a Jazzmaster or an SG or a Firebird from a certain era, but want a specific bridge or pickup combination, a ’50s or late-’60s neck, a finish not available in production models? No problem. Or maybe you crave something a tad more distinctive, with a non-traditional body shape, no headstock, and a finish that draws from the color palette of Van Gogh’s The Starry Night. All you gotta do is ask … or, rather, pick, click, order, or email, perhaps with a phone call to confirm the details.
We spoke to a clutch of large and smaller guitar companies—Belltone, Kiesel, Fender, and Gibson—to see how they do it.
The Belltone Way
“I was always the guy who had to tweak the guitar no matter what it was,” says Belltone founder Steve Harriman. “I changed out the pickups, I changed the pickguards, tuners, whatever.”
Like former Gibson CEO James Curleigh, Belltone Guitars founder Stephen King Harriman was an apparel executive with Perry Ellis before starting the Florida-based company in 2016. But the gig he’s had since junior high school is guitarist.
“I was always the guy who had to tweak the guitar no matter what it was,” Harriman says. “I changed out the pickups, I changed the pickguards, tuners, whatever. I always had to make what I was playing, whether it was a Les Paul or a Tele, unique, so it would be personally mine.”
Initially, Belltone offered modded versions of Les Paul- and Telecaster-style guitars, but in 2019 he reframed his business, designing an ergonomically contoured pear-shaped body and distinctive 6-on-a-side headstock as a foundation, and establishing a group of craftspeople to bring his solidbody B-Classic One, B-Classic Two, and B-Classic Three variations to life.
Today, Belltone guitars are made for players looking for a similar mix of the fresh and the familiar, at $2,680 to $3,129, depending on appointments. And the range of appointments is impressive. Let’s start with the templates. The Classic One has a flat top with edge binding, an alder body, a rounded tapered neck pocket, the company’s signature Devil’s Tail bridge and angled switch-control plate, reverse-dome tall-boy knobs, and a 12" compound-radius neck (held on by four bolts), with 22 medium-jumbo frets. In contrast, the Classic Two has all of the above, except there are arm and body contours with no binding, and the Classic Three offers the same plus Belltone’s patented Back-Lip Tremolo System and top hat controls.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars.”—Belltone’s Steve Harriman
Then, there’s a rabbit hole of options. There are 36 finish choices, with 10 ’bursts—including gorgeous black cherry burst, sky burst metallic, and lemon burst shades—requiring an upcharge of $40. There are varied pickguards to choose from within Belltone’s distinctive “Deco” version, which comes in black, white, and brown tortoise. There are four neck combinations (standard C and ’59 roundback profiles, with maple or rosewood fretboards), four tuner options (locking tuners from Belltone, Sperzel, and Kluson, plus ratio tuners), and a set of any-gauge Stringjoys. And the selection of pickups is truly impressive—36 in all, from TV Jones, Benson, Rio Grande, Mojo, Lindy Fralin, Porter, McNelly, Righteous Sound, Gabojo, and the newly added Brickhouse Tone Works. And within those selections are standard and hum-cancelling P-90s, stacked humbuckers, PAF humbuckers, regular and noiseless single-coils, multiple Filter’Tron variations, and more. Further, via Belltone’s Tone-Sure program, if a customer feels they’ve made the wrong call on pickups after playing their guitar a while, Belltone will swap them out at no charge save for covering shipping and the additional cost of pricier units.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars,” Harriman attests. “If you look at my bridge, for example, it’s got kind of a tailfin look to it. For me, guitars need to not only play well and sound great, but look cool. Also, everything is designed by me and is machine-tooled. My bridge is machine-tooled aluminum with rounded contours, as your palm can get roughed up on the old-style stamped ashtray bridges. I take all the things that make players happy into consideration.” Including sturdy and handsome faux-alligator-skin cases.
A deliberative buyer could spend weeks contemplating all of Belltone’s options before pushing the “submit” button, and then, instead of being invoiced, they are contacted directly by Harriman to review it all again before his luthiers get to work.
Gibson’s Made to Measure
One of Gibson’s Made to Measure fantasies: an SG with three humbuckers in a crimson sparkle finish.
The 131-year-old Gibson company’s Made to Measure (MTM) program is a bit more conservative … but only if you’d call a hot-crimson-sparkle SG with three humbuckers, a burgundy Les Paul Standard with a full-fretboard vine inlay, a champagne-pink-sparkle Les Paul, or a 3-pickup Firebird with a P-90 in the middle conservative.
There are two ways to initiate an order for an MTM guitar. You can fill out the online questionnaire on the Gibson Custom Shop’s Made to Measure page or stop by the Nashville or London locations of the Gibson Garage in person. I visited the Nashville Garage for this story, where I spoke with Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate you’d likely encounter if you walked into the Music City shop. They brought a clutch of recent MTM examples. And a wall of the MTM room was covered in slabs of wood, available for the choosing, and various bridges, tuners, pickups, and other parts for inspection and selection. Of course, some of the on-location fun is speaking with MTM program leaders like Boyer and Wainscott, who love guitars as much as you do and are happy to swap stories.
Whether by email, which will likely be followed up by a call from Boyer, or in person, the conversation that starts a MTM order begins with questions about body style, neck preference, electronics configuration, and the finish type and treatment.
“On the cosmetic side, we can go as far as you want to, with any color or finish you want.”—Gibson’s Dustin Wainscott
At the Gibson Garage Nashville, Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate in charge of MTM at that location, brandish a pair of custom-ordered instruments.
Photo by Ted Drozdowski
Essentially, any Gibson body currently in production and most historic appointments from that model’s history—and some from other compatible Gibson models—can be used for an MTM order. After selecting the white wood, as slabs are called in lutherie, “figuring out the pickup layout, the neck profile, and the tailpiece you want is the next step,” says Wainscott. “Then you get into the electronics and the look of the guitar: pickup selection, coil-splitting, what color or finish hardware, a glossy or flat finish, any Murphy Lab aging.
“Non-proprietary parts can sometimes be a roadblock. Typically, we’d use our pickups, for example, so if somebody makes a request for a pickup outside of Gibson’s, I try to steer them toward something we have that’s similar. You’ve got to play in the Gibson sandbox.” Stepping outside of historic model-design parameters, which would require re-engineering, is also a no-fly. That means don’t ask for a Les Paul with a Firebird neck, or an Explorer with a 3-on-a-side headstock. That said, there is a lot of wiggle room within the company’s catalog, and “on the cosmetic side, we can go as far as you want to, with any color or finish you want,” adds Wainscott. Personalized headstocks are also a popular option.
A Made to Measure order’s price starts with a $500 charge on top of a model’s current tag, and can increase depending on the complexity of wiring, finish, inlays, etc. Wainscott notes that about 30 percent of the Custom Shop’s business is Made to Measure.
“We also do a lot of recreating of models you’ve seen in the past that aren’t available now,” adds Boyer. “So, we can’t make a Jimmy Page Les Paul with his name on it, per se, but if you want a Les Paul Custom with three pickups, a Bigsby, a 6-position switch, and all that, we can do it for you.”
Kiesel’s Family Style
Kiesel can get as rad as you wanna be, including characterful flourishes like this naturally figured wood with pools of radiant blue finish and an organically striking neck.
Kiesel Guitars has essentially always been a custom-order builder, even if its name and line of business has evolved. The L.C. Kiesel Company was founded in 1946 by Lowell Kiesel as a manufacturer of pickups he sold from the back pages of magazines. As it grew, he renamed it after two of his sons, Carson and Gavin, as the well-known brand Carvin, which became famous as a maker of quality guitars, amps, and instrument parts. In 2015, the company split, Lowell’s son Mark and his son Jeff established the guitar-building operation under the Kiesel name. Today, thanks to their high-caliber construction and endorsees like Allan Holdsworth, Devin Townsend, Craig Chaquico, Jason Becker, and Johnny Hiland, the company makes more than 4,000 custom-order guitars a year.
“We have four types of construction: bolt-on, set-neck, set-through, and neck-through,” explains VP Jeff Kiesel. The company also offers the unusual choice of nine different headstocks, which most manufacturers limit to one style as part of branding, and sans-headstock models, which Kiesel began making in 2012 with the debut of its Allan Holdsworth model. All Kiesel headstocks have an 8 1/2-degree tilt, to create a steeper string angle over the nut, which can potentially improve tone and sustain.
At work on a body in the Kiesel factory, which produces about 4,000 custom-order guitars annually.
“We’re appealing to everybody because we do so many different things.”—Jeff Kiesel
“We never build the headstock separate from the neck and then scarf joint them in—it’s all one piece,” Kiesel adds. Necks are also quarter-sawn, with a two-way truss rod, dual carbon-fiber reinforcement rods, stainless steel frets, and Lunimlay side dots.
After that, ordering a Kiesel is all about options. There are 56 models, including signatures, to choose from. Once you select a model on the company’s website, you’re taken to a page that includes a builder menu. Kiesel’s lowest-priced models, including the Delos, start at $1,649, while the top-priced, flagship K-Series model starts at $4,399.
The Aries, one of Kiesel’s most popular guitars, starts at a base of $1,699 with a bolt-on neck and has a menu that includes, under general options, right- or left-hand orientation; the choice of 6, 7, 8, or 9 strings; multiscale necks; and 25 1/2", 26 1/2", or 27" scale lengths. Under body options, you can select beveled or unbeveled edges, and eight different body and 16 different top woods. There are more than 80 finishes to choose from, and 14 variations on the Kiesel logo. The neck options are equally rich, with five fretboard radius selections plus choices for neck wood, three neck profiles, inlays, truss rod covers, and more. The electronic options boast four pickup configurations, five different Kiesel neck and bridge pickup models, and additional alternatives. It’s easy to get lost in the woods, but when you emerge, an image of your guitar with all its appointments, generated as you make your choices, is waiting for you.
“Our lead time is seven to 12 weeks,” Kiesel says, “and we offer a 10-day trial period unless somebody gets too wild on their options.” Anyone ordering a guitar is welcome to phone the company to talk over their order, and Kiesel highly recommends that first-time buyers call.
While Kiesel Guitars once had a reputation as a shredder-axe factory, Jeff Kiesel explains that’s changed over the past decade. “Our demographic is not set anymore,” he shares. “We’re appealing to everybody because we do so many different things. We can build a very classy jazz-style neck pickup on a semi-hollow guitar that you can play some amazing Frank Gambale licks on. And then we can turn around and build a guitar that will do some really technical modern metal, like Marc Okubo. We can build really wild or really classy, and that’s created so much growth within our company.”
Fender’s Mod Shop
Ted created this “dream Strat” with a silverburst finish, noiseless single-coils, and a 2-Point Deluxe Synchronized Tremolo Bridge using Fender’s Mod Shop online tool.
Like Gibson, Fender’s Mod Shop is about personalizing classic templates—in this case, the Strat, Tele, Jaguar, Jazzmaster, P and J basses, and Acoustasonic Telecasters and Jazzmasters. And while the program was birthed in 2014 as the American Design Experience, it evolved into the Mod Shop and has continued to improve, most recently with an update this April that made the online menu easier to use and added more options.
“We know that 80 percent of customers will be loyal to brands where they can personalize and customize,” says Shannon Stokes, Fender’s VP of eCommerce. “So the whole online user experience has been finessed. It’s much easier to navigate on both desktop and mobile. You move through it choosing the orientation of the guitar, the finish … everything through the pickguard, the hardware.”
Justin Norvell, Fender’s VP of product, observes, “This is a playground, and you’re able to just mess around and see what appeals to you. We allow people to save their configurations to PDFs, and they can share them and send them out,” akin to trading cards. “There’s an exponential number of people that might sit on their favorite design for a year before they actually place an order.” Some hardcore fans buy multiple variations of a favorite-style guitar over time, “because you can engrave the neck plate, collect multiple finishes, and other cool stuff. This is an area where selection runs wild for lefties, too,” he adds.
Fender’s Justin Norvell with his own dream machine: an American Professional Jazzmaster in mystic seafoam.
“This is an area where selection runs wild for lefties, too.”—Fender’s Justin Norvell
“What’s amazing to me,” says Shannon Stokes, Fender’s VP of eCommerce, “is the number of people ordering black, white, and sunburst. I would think the rarer colors would be the thing.”
The cost of a Mod Shop guitar is an upcharge of several hundred dollars, with certain customizations increasing the tab. I decided to jump in and outfit a Strat, with a base price of $2,085, to my taste. After selecting the right-hand player’s orientation, I chose an alder body with a silverburst finish from a palette of nearly 50 colors and wood offerings that also included chambered ash, mahogany, and roasted pine. For the neck, I went with solid rosewood with Fender’s deep-C profile. Eight maple variations were also available. That neck option automatically led me to a rosewood fretboard, and then I hunted through 16 pickup configurations before stopping at the Generation 4 Noiseless Stratocaster set. I opted for a 4-ply black pearl pickguard, and aged white plastic controls and pickup frames. Next, from three bridge choices I tapped a 2-Point Deluxe Synchronized Tremolo Bridge. Chrome Fender strap lock buttons would do the job, since I’ve had un-strap-locked guitars fall to the stage at gigs in years past. For strings, a set for .010s, and the only case option is deluxe molded plastic with a fuzzy interior. Total cost: $2,175, which is not bad for those modest-but-swell appointments. I also downloaded a PDF, so you can see what I designed. Unhappy with the purchase? It can be returned within 30 days for a refund or exchange, plus shipping.
There’s about a half-dozen builders in the Mod Shop, but workers from the normal production line can be called in when there is an uptick in commissions, Norvell explains.
“What’s amazing to me,” says Stokes, “is the number of people ordering black, white, and sunburst. I love the satin orange because it’s vibrant, different. I would think the rarer colors would be the thing.” But players often look for instruments that are evocative of classic guitars they’ve seen. And 6-string dreams do come in all shades.
Adding to the company’s line of premium guitar strapsand accessories, Fairfield Guitar Co. has introduced a new deluxe leather strapdesigned in collaboration with Angela Petrilli.
Based in Los Angeles, Petrilli is well-known to guitar enthusiasts around the world for her online videos. She is one of the video hosts at Norman’s Rare Guitars and has her own YouTube lesson series, the Riff Rundown. She also writes, records and performs with her original band, Angela Petrilli & The Players, and has worked with Gibson, Fender, Martin Guitars, Universal Audio, Guitar Center and Fishman Transducers.
Angela Petrilli's eye-grabbing signature strap is fully hand cut, four inches wide and lightly padded, so it evenly distributes the weight of the instrument on the shoulder and offers superb comfort during extended play. The front side features black "cracked" leather with turquoise triple stitching. The "cracked" treatment on the leather highlights the beautiful natural marks and grain pattern – and it only gets better with age and use.The strap’s back side is black suede for adhesion and added comfort, with the Fairfield Guitar Co. logo and Angela's name stamped in silver foil.
Features include:
- 100% made in the USA
- Hand cut 4” wide leather strap with light padding -- offering extra comfort for longgigs and rehearsals.
- Black suede back side avoids slipping, maintains guitar’s ideal playing position.
- Length is fully adjustable from 45” - 54” and the strap has two holes on thetailpiece for added versatility.
The Fairfield Guitar Co. Angela Petrilli signature strap is available for $150 online at fairfieldguitarco.com.
Tube Amp Doctor has reissued one of the company’s mostsought-after products: the TAD 6L6WGC-STR Blackplate™ small bottle power tube is back inproduction after a 5-year absence.
The TAD 6L6WGC-STR Blackplate™ is the tube that has made TAD so popular with boutiqueamp manufacturers and vintage tone enthusiasts since 2003. A direct replacement for 6L6 and5881 tubes, it’s a remake of the small bottle GE6L6GC and has the same warm lower midrangeand silky top end as the classic GE versions of the 1950s and 1960s. Like the historic RCA5881, this tube features exclusive Blackplate anodes and a side getter.
The TAD 6L6GC-STR Blackplate™ and the TAD 6L6WGC-STR Blackplate™ feature TAD’sexclusive black-plate designs, gold grid wire, double getter construction, no-noise filaments and1.2mm thick heavy duty glass. This tube is approximately 80mm high (without pins) and canreplace 5881 and 6L6WGB tubes.
The newly reissued tubes feature the original design and raw materials from old stock, availablein limited quantities as long as the old stock raw materials are available. They’re the perfectchoice for vintage tweed and black panel amps such as the 1960 Bassman, Twin, Showman orSuper Reverb. The complex midrange and sweet heights are a class of its own. The TAD6L6WGC-STR is recommended for classic tone with warm cleans and rich, sweet mids whenpushed – and it’s great for fat jazz or blues tones.
- Delivers classic sound of the 1950s and ‘60s - excellent tone, maximum lifespan
- Tube Type: 6L6/5881
- Socket: 8 Pin(Octal)
- Identical construction, even tighter tolerances with improved production quality
The TAD 6L6GC-STR Blackplate™ and the TAD 6L6WGC-STR Blackplate™ are each priced at$48 (does not include VAT) / €46.50 (includes VAT) and are available at tubeampdoctor.com.