Hollywood, CA (January 20, 2017) -- Fender Musical Instruments Corporation (FMIC) announces the launch of its 2017 Fender Limited Edition Exotic Collection at Winter NAMM 2017 in Anaheim, CA. Alongside the release of Fender’s 2017 American Professional series of guitars and basses, the Exotic Collection includes expanded offerings for some of Fender’s most-popular electric instruments: American Professional, American Elite, and American Vintage models – all built with a variety of unique woods such as rescued mahogany, shedua, Malaysian blackwood and reclaimed pine.
The American Vintage, American Elite, and American Professional series are reflections of Fender’s 70 years of knowledge, craftsmanship, and experience creating iconic instruments. The Limited Edition Exotic Collection features fresh iterations of the Telecaster, Stratocaster, Jazzmaster, and Jazz bass models using rare and exotic woods for a unique look and tone. Committed players get the exceptional sonic and aesthetic qualities of extraordinary tonewoods, plus great features from the American Vintage, American Elite, and the new American Professional series, which pairs Fender’s iconic models with new modern, player-centric features designed for artists across all musical genres.
Highlights of the 2017 Limited Edition Exotic Collection include the 2017 Limited Edition Shedua Top Stratocaster, which balances the traditional Strat sound with the rich-toned okoume body and shedua top; the 2017 Limited Edition Malaysian Blackwood Telecaster 90 featuring an elegant Malaysian blackwood top; as well as the 2017 Limited Edition American Professional Jazz Bass FMT with an eye-catching figured-maple top.
In the true spirit of Fender’s early years and the original prototype instruments fashioned from pine, the company has come full circle with three new pine models: the Limited Edition American Professional Pine Jazzmaster, Limited Edition American Vintage ’59 Pine Stratocaster, and Limited Edition American Professional Pine Telecaster. These limited edition pine guitars contain body wood that dates back more than 100 years when it was part of the Buckstaff Furniture Company’s facility in Oshkosh, WI and later reclaimed, cooked, and transformed into an instrument. All three models come with a limited edition neck plate with a laser-engraved Fender logo on the headstock and a hardshell case.
A departure from Fender’s traditional tone wood choices, the Limited Edition American Professional Mahogany Stratocaster, Limited Edition American Elite Mahogany Tele Thinline and Limited Edition American Professional Mahogany Tele Deluxe ShawBucker juxtapose traditional sounds with the rich tone and warm look of mahogany. All models include a limited edition neck plate and a hardshell case.
“The 2017 Limited Edition Exotic Collection is the perfect way to build on the success of our American Professional, American Elite, and American Vintage guitars,” said Justin Norvell, Vice President Electric Guitars, Basses, and Accessories. “These unique instruments are tailored to players looking for a distinct tone quality and look.”
NEW 2017 Limited Edition Exotic Collection: Launching monthly beginning April 2017
2017 Limited Edition Malaysian Blackwood Telecaster 90 – $1,999.99
The 2017 Limited Edition Malaysian Blackwood Telecaster enhances the traditional Telecaster style with the elegant look of a Malaysian blackwood top. The new limited-edition guitar features two JP-90 single-coil pickups and is topped by 22 narrow-tall frets and a 9.5”-radius maple fretboard that is ideal for most playing styles. Other highlights of the model include a custom string-through-body short-plate Tele bridge that features compensated brass saddles, a Limited Edition neck plate and a hardshell case.
2017 Limited Edition Shedua Top Stratocaster – $1,999.99
The 2017 Limited Edition Shedua Top Stratocaster tempers the traditional Strat sound with the rich tone and warm look of an okoume body with a shedua top. The limited-edition model features three of Fender’s brand-new V-Mod single-coil pickups, a new treble-bleed tone circuit and a new modern “Deep C”-shaped neck profile that feels just right in the player’s hand. The limited-edition guitar also includes narrow-tall frets, a Limited Edition neck plate and a hardshell case.2017 Limited Edition American Professional Jazz Bass FMT – $1,999.99
The new 2017 Limited Edition American Professional Jazz Bass combines modern features with a stunning figured maple top to create an instrument that looks as beautiful as it sounds. The new model features brand-new V-Mod single-coil Jazz Bass pickups, a slim “Modern C”-shaped neck and 20 narrow-tall frets that provide comfortable playing feel and perfect intonation. Other features include a four-saddle HiMass Vintage string-through-body bridge with nickel-plated brass saddles, a Limited Edition neck plate and a hardshell case.
2017 Limited Edition American Professional Mahogany Stratocaster – $1,999.99
A departure from Fender’s traditional tone wood choices, the 2017 Limited Edition American Professional Mahogany Stratocaster tempers the traditional Strat sound with the rich tone and warm look of mahogany. The new limited model features three of Fender’s brand-new V-Mod single-coil pickups, a new treble-bleed tone circuit and new modern “Deep C”-shaped neck profile and narrow-tall frets. Other features include a Limited Edition neck plate and a hardshell case.
2017 Limited Edition American Elite Mahogany Tele Thinline – $1,999.99
The new 2017 Limited Edition American Elite Mahogany Tele Thinline tempers the traditional Telecaster bite with the rich sound and warm look of mahogany. The model features a single 4th Gen Noiseless single-coil Telecaster bridge pickup and a fat-sounding ShawBucker Special Wind humbucking neck pickup (coil-splittable via the S-1 switch) for noise-free, high-output tone. The Elite Suspension Bridge is a unique design with a screwless mount that increases the vibration transfer, driving the top for nearly endless sustain and lively response. The new model also features a compound-profile neck that sports a 9.5”-14” compound-radius maple fretboard, 22 medium jumbo frets, a Limited Edition neck plate and a hardshell case.
2017 Limited Edition American Professional Mahogany Tele Deluxe ShawBucker – $1,999.99
The 2017 Limited Edition American Professional Mahogany Tele Deluxe ShawBucker tempers the traditional Tele bite with rich sound and the warm look of mahogany. The new model features a pair of fat-sounding ShawBucker humbucking pickups, 22 narrow-tall frets and a 9.5”-radius maple fingerboard that is ideal for most playing styles. The new model also features a Limited Edition neck plate and a hardshell case.
2017 Limited Edition American Vintage ’59 Pine Stratocaster – $1,999.99
Fender’s original prototype instruments were fashioned from pine and now, with the 2017 Limited Edition American Vintage ’59 Pine Stratocaster, the company has come full circle. The new limited model features three American Vintage ’59 single-coil Strat pickups, 21 narrow-tall frets and a 9.5”-radius maple fretboard that is ideal for most playing styles. The model also includes a Limited Edition neck plate with a laser engraved logo on the headstock and a hardshell case.
2017 Limited Edition American Professional Pine Telecaster – $1,999.99
The 2017 Limited Edition American Professional Pine Telecaster contains body wood that began its functional life over 100 years ago as part of the Buckstaff Furniture Company’s facility in Oshkosh, WI before it was reclaimed, cooked, and fashioned into an instrument. The new limited-edition model also features a single American Vintage ’64 Gray-bottom single-coil Tele pickup, a Lollar Charlie Christian single-coil neck pickup, 22 narrow-tall frets and a 9.5”-radius maple fretboard. The new model also features a three-saddle string-through-body Tele bridge that features compensated brass saddles. The model also includes a Limited Edition neck plate with a laser engraved logo on the headstock and a hardshell case.
2017 Limited Edition American Professional Pine Jazzmaster – $1,999.99
The new Limited Edition American Professional Pine Jazzmaster is truly unique, thanks to its grain, knotholes, and man-made imperfections. Features in the new limited-edition model include a pair of V-Mod single-coil Jazzmaster pickups, 22 narrow-tall frets, a 9.5”-radius maple fretboard and an improved tremolo and bridge that incorporate a screw-in arm and brass Mustang saddles. The model also includes a Limited Edition neck plate with a laser engraved logo on the headstock and a hardshell case.
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Fender’s American Vintage II Series
It’s a little difficult to separate fact from fiction given these guitars aren’t easy to get your hands on. Fender Telecasters manufactured in the 1950s and 1960s sell for upwards of $20,000. But old is about to become new again. Fender’s American Vintage II series features 12 year-specific electric guitar and bass models from over two decades, spanning 1951 to 1977, that replicate most specs on their original counterparts, but are produced with modern technologies that ensure uniform build and feel.
Chronologically, the series begins and ends, fittingly, with the Telecaster—starting with the butterscotch blonde, blackguard 1951 Telecaster (built with an ash body, one-piece U-shaped maple neck, and 7.25" radius fretboard) and ending with the 1977 Telecaster Custom, which features a C-shaped neck, a CuNiFe magnet-based Wide Range humbucker in the neck position, and a single-coil at the bridge. The rest of the series spans the highlights of Fender’s repertoire: the 1954 Precision Bass, 1957 Stratocaster in ash or alder, 1960 Precision Bass, 1961 Stratocaster, 1963 Telecaster, 1966 Jazz Bass, 1966 Jazzmaster, 1972 Tele Thinline, 1973 Strat, and 1975 Telecaster Deluxe. The 1951 Telecaster, 1957 Strat, 1961 Strat, and 1966 Jazz Bass will also be offered as left-handed models. Street prices run from $2,099 to $2,399.
Fender '72 American Vintage II Telecaster Thinline Demo | First Look
Spec’d To Please
Every guitar in the series sports the era’s 7.25" radius fretboard, a mostly abandoned spec found on Custom Shop instruments—Mexico-made Vintera models, and Fender’s Artist Series guitars like the Jimmy Page, Jason Isbell, and Albert Hammond Jr. models. Most modern Fenders feature a 9.5" radius, while radii on Gibsons reach upwards of 12". Videos experimenting with the 7.25" radius’ playability pull in tens of thousands of viewers, suggesting both a modern fascination with and a lack of exposure to the radius among some younger and less experienced players.
T.J. Osborne of the Brothers Osborne picks an American Vintage II 1966 Jazzmaster in Dakota red.
Bringing back the polarizing 7.25" radius across the entire series is a gamble, and it’s been nearly five years since Fender released year-specific models. But Fender executive vice president Justin Norvell says that two years ago when the Fender brain trust was conceptualizing the American Vintage II line, they decided the time was right to “go back to the well.”
“We’ve been doing the same [models], the same years, over and over again for 30 years,” says Norvell. “We really wanted to change the line and expand it into some new things that we hadn’t done before and pick some different years that we thought were cool.”
“It takes a lot of doing to go back in time and sort of uncover the secret-sauce recipes.”—Steve Thomas, Fender
To decide on which years to produce, Fender drew from what Norvell calls a “huge cauldron of information” from Custom Shop master builders to collectors with vintage models to former employees from the 1950s and 1960s. The hands-on manufacturing of Fender’s golden years meant guitars produced within the same year would have marked differences in design and finish. So, the team had to procure multiple versions of the same year’s guitar to decide which models to replicate. Norvell says some purists would advocate for the “cleanest, most down-the-middle kind of variant,” while others would push for more esoteric and rare versions. Norvell says that ultimately, the team picked the models that they felt best represented “the throughline of history on our platforms.”
Simple and agile, the Fender Precision Bass—here in its new American Vintage II ’54 incarnation—earned its reputation in the hands of Bill Black, James Jamerson, Donald “Duck” Dunn, and other foundational players.
Norvell says the American Vintage II series was developed, in part, in response to calls to reproduce vintage guitars. Just like with classic cars, he says, people are passionate about year-specific guitars. Plus, American Vintage II fits perfectly with the pandemic-stoked yearning for bygone times. “For some people, these specific years are representative of experiences they had when they were first playing guitar, or a favorite artist that played guitars from these eras,” says Norvell. “These are touchstones for those stories, and that makes them very desirable.”
Cracking Codes
Fender’s electric guitar research and design team, led by director Steve Thomas, dug through the company’s archive of original drawings and designs—dating all the way back to Leo Fender’s original shop in Fullerton, California. They found detailed notes, including some documenting body woods that changed mid-year on certain models. Halfway through 1956, for example, Stratocaster bodies switched from ash to alder. That meant the American Vintage II 1957 Stratocaster needed to be alder, too. That, in turn, meant ensuring enough alder was on hand to fulfill production needs.
Among the series’ Stratocaster recreations is this 1973-style instrument, with an ash body, maple C-profile neck, rosewood fretboard, and the company’s Pure Vintage single-coils.
Thomas and his team discovered another piece of the production puzzle when researching how pickups for that same 1957 Strat were made. “We realized that if we incorporated a little bit more pinch control on the winders, we could more effectively mimic the way pickups would have been hand-wound in the ’50s,” says Thomas. “It takes a lot of doing to go back in time and sort of uncover the secret-sauce recipes.”
Thomas proudly calls the guitars “some of the best instruments we’ve ever made here in the Fender plant,” pointing to the level of detail put into design features, including more delicate lacquer finishes which take longer to cure and dry, and vintage-correct tweed cases for some guitars. New pickups were incorporated in the series, like a reworking of Seth Lover’s famed CuNiFe Wide Range humbuckers, which were discontinued around 1981. Even more minute details, like the width of 12th fret dots and the material used for them, were labored over. Three different models in the line feature clay dot inlays at unique, year-specific spacings.
Ironically, modern CNC manufacturing now makes these design quirks consistent features in mass-produced instruments. While the hand-crafted guitars from the ’50s and ’60s varied a lot from instrument to instrument. “Everything needs to be located perfectly, and it wasn’t necessarily back in the day,” says Norvell. “Now, it can be.”
Don’t Look Back
With this new series so firmly planted in the rose-tinted past, Fender does run the risk of netting only vintage-obsessed players. But Norvell says the team, despite being sticklers for period-correct detail, sought to strike a balance between vintage specs, practicality, and playability. The 1957 Stratocaster, for example, has a 5-way switch rather than the original’s 3-way switch. Norvell also asserts that the “ergonomic” old-school radius feels great when chording. “It might not be [right for] a shred machine, but it feels great and effortless.”
The 1966 Jazz Bass is also represented, shown here in a left-handed version.
Norvell also pushes back on the notion that Fender is playing it safe by indulging nostalgia and leaning on their past successes. He says that while the vintage models are some of the most desirable on the market, the team “purposely did not stick to the safe bets,” citing unusual year models like the 1954 P Bass and the 1973 Stratocaster.
There’s a good reason why anything that hails back to “the good ol’ days” hits home with every generation. We’re constantly plagued by a belief that what came before is better than what we’ve got now. But with the American Vintage II series, Fender makes the case that guitars from the ’50s, ’60s, and ’70s can very easily be a relevant part of the 2020s.
