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Fender Plans 50th Anniversary Concert For Jazzmaster

New York''s Famed Knitting Factory Nightclub ready for Fender''s Jazzmaster 50th Anniversary Concert

Scottsdale, AZ (July 15, 2008)Ā -- To celebrate the rich five-decade legacy of the Jazzmaster guitar, Fender is hosting a 50th Anniversary Jazzmaster Concert on Friday, Sept. 12, 2008, at New Yorkā€™s famous Knitting Factory nightclub. The event will feature performances by acclaimed Jazzmaster artists Thurston Moore (Sonic Youth), J Mascis (Dinosaur Jr.), Nels Cline (Wilco), Tom Verlaine (Television) and other special guests.

Ā 
The anniversary will also be celebrated with new and historic Fender guitar displays, graphics, videos and a Jazzmaster guitar giveaway. Fenderā€™s 50th Anniversary Jazzmaster Concert is open to the public on a club-capacity basis; tickets are on sale now through the clubā€™s website.

ā€œThis is an important event because the Jazzmaster has always lived in the looming shadows of the Stratocaster and Telecaster guitars,ā€ said Justin Norvell, Fender marketing director for electric guitars. ā€œBut under the radar, it became an underground icon in its own right and more than worthy of its own time in the spotlight. The artists who played it then and play it now are some of the musical prime movers whoā€™ve kept the guitar relevant and have pushed it forward sonically.ā€

Fender introduced the Jazzmaster guitar in 1958 as a high-end alternative to its omnipresent 1950s elder siblings, the Telecaster and Stratocaster guitars. Curvaceous, sleek and boasting an abundance of controls and chrome, the Jazzmaster became a hit with youthful players who were blazing new trails in surf and garage pop music. More than a decade later, the Jazzmaster was rediscovered by new generations of edgy new guitarists who loved its versatile sound and affordable price. The guitar continued to attract those who dared to be different; the boundary pushers and the up-and-coming fringe talent. A look at the instrumentā€™s 50-year history shows that whenever rock music experiences major stylistic shifts, the Jazzmaster is always right there. The guitar remains a star instrument in the Fender galaxy, with three new modelsā€”the J Mascis Jazzmaster, the Elvis Costello Jazzmaster and the Classic Player Jazzmaster Specialā€”introduced in 2007-2008.

New Yorkā€™s Knitting Factory (located at 74 Leonard St.) is the perfect venue for this important musical occasion. The famous nightclub is a downtown music destination that pays tribute to the Jazzmaster guitarā€™s initial late-ā€™50s jazz intentions, while it also provided a welcoming home to the experimental scene of the ā€™70 and ā€™80s that spawned great Jazzmaster-wielding groups such as Television and Sonic Youth.

ForĀ more information:
New York Knitting Factory
Jazzmaster 50th Anniversary
Fender Guitars

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