Four brutal amps from Mesa/Boogie, Friedman, Randall, and Engl go through the Premier Guitar roundup wringer.
Since Hendrix, Cream, and the Who signaled the dawn of 100-watt-driven heavy music, hard rock and metal guitarists have coveted tools for pushing the boundaries in genres where subtlety rarely matters. In the old days, there werenāt too many heavy amp merchantsāOrange, Marshall, and Laney were about it for a long time.
Fast-forward to present day. Rock and metal guitarists now have more options than ever to sate their jones for all things heavy. The sea of choices means the biggest problem isnāt whether the ideal amp exists, but which one will deliver the goods.
With the hope of making your own quest for heavy a little easier, weāve compiled a roundup of four monstrously heavy amplifiersāthe Randall Satan Ola Englund signature model, Engl Invader II E642/2, the tiny but terrifying Mesa/Boogie Mark Five: 25, and the Friedman Double J Jerry Cantrell signature model. Each one delivers monstrously heavy tone in unique ways, underscoring just how many cool options now exist in this realm.
Click on the amp you want to learn about and hear in action or click next to read about them all!
Engl Invader II E642/2
Key Features- Tubes: Four EL34 power tubes, four 12AX7 preamp tubes.
- Output: 100 watts at 4, 8 or 16 ohms.
- Channels: Four completely independent channels for clean, crunch, rhythm, and lead.
- Controls: Channel-specific 3-band EQ, gain and volume knobs, high/low gain switches with volume balancers and switchable, programmable alternate voicing modes, dual master volumes with presence and depth controls.
- Additional Features: Adjustable noise gate, two series/parallel effects loops, tuner out jack, power tube monitoring and protection, MIDI programmable, jacks for both Engl and MIDI footswitches.
The jack-of-all-trades Invader II takes the discrete, 4-channel design of its predecessor and refines it. Four EL34 tubes generate 100 watts of power, while four 12AX7 tubes drive the preamp. Each of its four uniquely voiced channelsāclean, crunch, rhythm, and leadāsport their own dedicated gain, volume, and EQ controls, switchable gain boosting, and a āSoundā switch for choosing alternate modes that can be reprogrammed with different voicings.
The modes can be programmed via the ampās optional Sound Wizard module ($399) on the back panel. There are 12 mini DIP switches for each channel that can alter bass and midrange response, and manage volume attenuation. And if the thought of fiddling with 84 DIP switches seems like itās more trouble than itās worth, the module can be switched off entirely.
There are also two separately adjustable master volumes, as well as global presence and depth controls, individual volume balancing controls for each channelās high- and low-gain modes, two series/parallel effects loops with send level controls, a programmable noise gate, MIDI programmability, internal power tube monitoring and protection, jacks for Englās Z 4, Z 9, and MIDI footswitches, and speaker outputs for 4-, 8- and 16-ohm cabinets.
Ratings
Pros:
More versatility than most will need or ever ask for. Cleans are warm and balanced. Overdrive is smooth, thick and massive-sounding.
Cons:
The sheer number of knobs and switches can feel a little overwhelming. Expensive.
Tones:
Ease of Use:
Build/Design:
Value:
Street:
$3,199
Engl Invader II E642/2
englamps.de
With a Les Paul Custom driving the input, the Invader IIās first channel delivers crisp, full-bodied clean tones with outstanding balance. Overall, the tones sound very even and pack quite a wallop. The stock modeās smooth-as-silk voicing makes it hard to coax Fender Twin-like jangle, but thatās attainable if you press the Sound switch to access the second mode and use the channelās Sound Wizard DIP switches to dial in the tones youāre after.
The second channel turns up the heat and dishes smooth-yet-greasy overdrive with a brawny British-style midrange. Even in its low-gain mode, thereās plenty of gain on tap for the needs of most rock and blues players. Forceful single-note picking squeezes out an authoritative Page-like quack in the highs, and lighter picking emphasizes mid-focused grind. Flipping to the high-gain mode unleashes thick, succulent overdrive that works for ā80s hair-metal riffing in the vein of Blizzard of Oz and Shout at the Devil.
Channel 3 picks up where the second leaves off gain-wise, but with a more modern and aggressive voicing. Boasting a throaty midrange and a thick, rock-solid bottom end, the ampās intense and velvety overdrive is one of the finest sounds Engl has ever delivered. Using a Les Paul with the EQ slightly scooped and the gain at 1 oāclock, the note separation and low-end clarity are astoundingly good. In this channelās high-gain mode, the Sound Wizardās bright switch adds bite to the top end for aggressive metal rhythms, Ć la Slayer.
The ampās fourth channel delivers torrents of liquid gain with a heavy emphasis on the upper midrange. The fluid sustain makes this channel a perfect match for lightning-fast legato leads and phrases. Channel 4 has an obscene amount of gain on tapāeven in its low-gain modeāso itās essential to be mindful of where the control is set to avoid congestion. The ampās adjustable noise gate really comes in handy for cutting down the hiss from the channelās high-gain mode, and its gating clamps down very naturally when the strings are muted.
Friedman Double J Jerry Cantrell
Key Features- Tubes: Four EL34 power tubes, four 12AX7 preamp tubes.
- Output: 100 watts.
- Channels: Clean and dirty.
- Controls: Dedicated 3-band EQ and controls for preamp gain and channel volume on each channel, 3-way brightness switch for clean channel, presence and JBE Brown Eye mode switch for dirty channel, global master volume control.
- Additional Features: Tube-driven serial effects loop, line out jack with level adjustment, two speaker outputs with 4-, 8-, and 16-ohm options.
The Double J amplifier is the result of a partnership between Alice in Chains guitarist Jerry Cantrell and boutique amp engineer/Rack Systems founder David Friedman. Cantrell was one of the first artists to join Friedmanās roster of endorsees, using some of the earliest versions of the Brown Eye head for touring in support of 2009ās Black Gives Way to Blue, as well as for 2012ās The Devil Put Dinosaurs Here.
Cantrell has never been one for complicated rigs, and the Double Jās straightforward design reflects that mindset. The 100-watt power section is fueled by a quartet of EL34s, and sitting at the heart of the ampās dual-channel preamp section are four 12AX7 preamp tubes. The amp is voiced for Friedmanās Vintage 4x12 16-ohm cabinet thatās loaded with two Celestion G12M Greenbacks on top and two Celestion Vintage 30s on the bottom for stronger projection.
Ratings
Pros:
Highly responsive and easy to use. Spectacular three-dimensional cleans. Arguably some of the richest and most complex British high-gain overdrive tones available.
Cons:
Expensive. Using the JBE mode robs volume without an optional mod.
Tones:
Ease of Use:
Build/Design:
Value:
Street:
$3,699 (head) and $1,199 (cabinet)
Friedman Double J Jerry Cantrell
friedmanamplification.com
Channel 1 is tailored for clean tones and has its own 3-band EQ, gain and volume controls, and a 3-way brightness switch. Channel 2 is a customized Brown Eye channel with a 3-band EQ and knobs for gain, volume, and presence. A master volume governing both channels sits at the far left on the front panel. Flipping the rear-panel āJBEā switch activates Cantrellās custom distortion circuit, which adds more saturation and gain, and a tighter bass response. The back panel also has a serial effects loop and line out with adjustable level control.
With a Les Paul Custom, the Double Jās cleans have velvety-smooth highs that are supported by a woody midrange and blooming lows. Raising the treble knob past 2 oāclock introduces a bristling Vox-like edge to the attack, and pulling back the midrange to 10 oāclock yields a clear, authoritative tone thatās perfect for gloomy arpeggiated progressions.
Unlike treble controls used for clean channels on many other high-gain amps, turning the knob up seems to thicken the highs instead of thinning them out, and this is helpful for copping full-bodied plexi-esque cleans at lower volumes. And the brightness switch does a brilliant job of adding a perfect amount of harmonic complexity to the highsāa very useful tool for livening up dark-sounding pickups.
Fans of Cantrellās distinctively chewy and gargantuan tones will not be disappointed by Channel 2ās thick distortion. The overdrive is absolutely flooring, and the note separation within full and complex chords is impressive too. With a Les Paul in dropped C# tuning, the bass and mid knobs at 2 oāclock, treble and gain at 3 oāclock, and a fierce-yet-controlled picking style, the amp easily delivers the hair-raising grind of Cantrellās Dirt-era playing. Dialing back the bass, setting the presence to a little higher than 1 oāclock, and adjusting the gain to around 2 oāclock gets scarily close to the juicy, hot-rodded tone of the guitaristās Facelift years.
The overdrive channel isnāt solely limited to delivering Cantrellās ideal sounds. The channel cleans up exceptionally well if you dial back the guitarās volume, and along the way it sweeps through a rich palette of throaty Marshall-flavored tones that are perfect for British blues and classic rock styles. On the other end of the spectrum, the channelās responsive EQ and gobs of gain on tap enable seriously brutal modern rock and metal tones. The most intense of these happen when you flip the JBE switch, which not only adds just enough gain to push it over the edge, but a ruder and more aggressive voicing to the midrange. Thereās an unfortunate volume drop (a Cantrell preference) thatās pretty noticeable when using this circuit, but for an additional fee, Friedman is happy to install an extra volume control to compensate for the loss.
Randall Satan Ola Englund
Key Features- Tubes: Two 6L6 and two KT88 power tubes, six 12AX7 preamp tubes.
- Output: 120 watts.
- Channels: Overdrive and clean.?
- Controls: Dedicated 3-band EQ and controls for preamp gain and volume on each channel, mid-boost switch, sweep, bright and 3-way voicing switch for clean channel, ā6irthā and ā6rindā frequency controls for overdrive channel, master presence, depth, and volume.
- Additional Features: Series/parallel effects loop with send level adjustment, raw and cabinet-emulated line outputs, speaker outputs for single and multiple 4-, 8-, and 16-ohm cabinets.
The Satan is the result of a two-year collaboration between Swedish death metal master Ola Englund, renowned amp engineer Mike Fortin, and Randall Amplification. Its roots stretch to Englundās Fortin Natas amp that heās used for brutalizing listeners with Six Feet Under and The Haunted. With the sound and feel of that amp in mind, the Satan was designed from the ground up with a customized tone stack, gain structure, and EQ to suit Englundās needs.
Two pairs of 6L6 and KT88 power tubes dish out 120 watts of bone-crushing power while illuminating the amp with a haunting crimson glow. Clean and dirty tones are processed via five 12AX7 preamp tubes. A sixth 12AX7 processes the signal of the ampās series/parallel effects loop.
Ratings
Pros:
Pristine cleans and brilliantly voiced thrash metal overdrive. Gobs of headroom. Stays tight and focused with super-low tunings.
Cons:
Airtight lows and lightning-quick attack limit its usage to faster genres of metal, such as death and thrash.
Tones:
Ease of Use:
Build/Design:
Value:
Street:
$1,966
Randall Satan Ola Englund
randallamplifiers.com
Each channel has its own discrete gain, volume, and 3-band EQ controls, and is governed by master controls for presence, depth, and overall volume. The clean channel sports switches for added brightness and three selectable voicings. The gain channel features a āKillā switch for boosting the upper mids, as well as knobs for changing the frequency sweep of the EQ. Thereās also a cabinet-emulating XLR output with an unfiltered line out jack, multiple speaker outputs, and separate inputs for using passive or active pickups.
Judging from the ampās name, it might come as a surprise that the Satanās clean tones are actually quite good. Using a Les Paul Custom with the clean channelās midrange scooped and the presence at 1 oāclock yields one hell of a crystal-clear tone. Flipping the bright switch allows even more fidelity and treble to pass through without adding any painful āsqueakā to pick attack. The voicings shift between being more-or-less bass and mid focused, and both are extremely useable. Compared to something like a big blackface Fender, itās pretty cold and stiff-soundingābut impressive for a metal-oriented amp.
The Satanās gain channel is a thrash loverās dream, and itās easily one of the clearest and heaviest-sounding Randall has ever offered. With a Les Paul, the lows are both massive and consistently tight, regardless of how the EQ is set. In fact, its voicing is so tightly wound that introducing any sort of low end sag is next to impossible. While providing the overdrive plenty of headroom to breathe, the power ampās 6L6/KT88 combo has the stopping power of a punch to the chest. The combination of all these qualities gives the Satan an uncommon capacity to handle the lower registers of dropped tunings and 7- and 8-string guitars.
The ā6irthā and ā6rindā gain-frequency controls function brilliantly and deliver a wide range of gut-wrenching distortion tones with minimal fuss. Instead of turning up the treble and presence for a razor-like edgeāwhich, in a lot of cases, adds unwanted harshness and buzzāturning the ā6rindā knob revoices the gain itself. This lets you introduce more treble before the EQ without the risk of your sound mutating into a can of bees. You can sweep from the early thrash tones of Trouble, Metallica, and Celtic Frost to unrelenting bowel-shaking tones in the vein of Meshuggah and Lamb of God. With that in mind, donāt expect to hide mistakes behind the Satanās overflowing rivers of gain. This amp will not hide your mistakes, and requires a surgically precise picking hand to coax its tightest and most awesome metal tones.
Mesa/Boogie Mark Five: 25
Key Features
- Tubes: Two EL84 power tubes, six 12AX7 preamp tubes.
- Output: Class AB Dyna-Watt power section with switchable wattage per channel to either 25 or 10 watts at 8 or 4 ohms.
- Channels: Clean and overdrive.
- Controls: Gain, treble, midrange, bass, and volume for each channel. Clean channel midrange boost or cut. Channel-assignable graphic EQ. Separate reverb level and wattage selection for each channel.
- Additional Features: Spring reverb, footswitch jack (footswitch not included), CabClone XLR D.I. output, tube-driven serial FX loop.
The diminutive Mark Five: 25 packs much of the tone and features of Mesaās flagship amplifier into a compact 16-pound package. The preampās six 12AX7 preamp tubes feed a two-EL84 power section for 25 watts of maximum power. The power amp is designed with Mesaās Dyna-Watt technology, which allows each of the two channels to be set separately for either 25- or 10-watts of output. Mesa recommends pairing the head with their Mini Rectifier 1x12 cabinets, which are loaded with a Celestion Vintage 30 speaker.
For such a tiny amplifier, the Mark Five: 25 has a lot of tone-shaping features. Both channels sport dedicated 3-band EQ sections and controls for gain, presence, and volume (the only difference being that the clean channel uses a cut/boost mid control). Thereās six voicing modesāClean, Fat, and Crunch for the clean channel, and Mk. IIC+, Mk. IV, and Extreme for the gain channelāalong with the companyās famous channel-assignable 5-band graphic EQ. Thereās also a small spring reverb onboard, a stripped-down version of Mesaās CabClone cabinet simulator, a serial effects loop, and a 1/4" headphone jack for late-night jamming.
Ratings
Pros:
Feature-laden and easy to set-and-forget. Gorgeous cleans and ripping overdrive.
Cons:
Extreme mode is easily congested with hotter pickups.
Tones:
Ease of Use:
Build/Design:
Value:
Street:
$1,399 (head) and $449 (cabinet)
Mesa/Boogie Mark Five: 25
mesaboogie.com
The Clean mode on the ampās clean channel is one of the best sounding in the mini amplifier realm. With a Les Paul Custom, the tone is tight and precise with plenty of clarity and Fender-like sparkle, and the EQ controls are sensitive enough that even minor adjustments can have dramatic effects on the tone. Its short-tank spring reverb sounds surprisingly deep for its size, and its cavernous wail is sure to surprise a lot of players who are used to the cold-sounding emulated reverbs found on many other mini amps.
Flipping to the channelās Fat mode infuses the tone with tubbier lows and round highs and raises the channelās overall volume somewhat. It also gives the midrange a stronger presence in the mix. The boost and cut abilities of the channelās mid knob have a much more pronounced effect on the ampās punchiness in this mode. The Crunch mode is effectively a full-blown overdrive channel, and with the gain set above 2 oāclock, thereās more than enough gain for both classic and early hard rock. It also cleans up nicely by rolling down the volumes on both a Stratocaster and Les Paul.
Channel 2ās first mode delivers the searing overdrive first heard from one of Mesaās most famous amps, the Mark IIC+. Switching on the graphic EQ with a scooped mid setting and placing the gain knob at 1 oāclock instantly recalls the tight, vicious snarl and lock-step cut of classic ā80s thrash metal like Metallicaās Ride the Lightning and Master of Puppets.
The Mk. IV mode adds a bit more gain and thickens the lows and mids, resulting in a sweeter tone with more sustain that makes playing fast runs feel effortless. Its smooth voicing and hyper-sensitive EQ also make it the most balanced and versatile gain mode of the three. With the gain at 2 oāclock, bass and treble at noon, and judicious use of the mid and presence controls, carving out brutally heavy and thick-bodied rhythms is relatively easy.
For real gain addicts, the Extreme mode piles on more overdrive than should be legal. When using a hot set of humbuckers, however, the trick is to use a conservative amount because dialing the control past 11 oāclock can muddy up the tone.
The Los Angeles League of MusiciansāLA LOM for shortābrought the vintage vibe with them on the road last year.
It wasnāt long ago that LA LOMāguitarist Zac Sokolow, bassist Jake Faulkner, and percussionist Nicholas Bakerāwere cutting their teeth together as the house band at the Roosevelt Hotel in Hollywood, playing poolside for guests. Now, with eight EPs and a full-length record (2024ās The Los Angeles League of Musicians) since 2021, theyāre a full-blown sensation, celebrating and interpreting instrumental tropical guitar traditions.
The trio played Nashvilleās The Basement back in December, where PGās John Bohlinger caught up with Sokolow and Faulkner to see what road rigs they use to bring their psychedelic cumbia and Peruvian chicha dreams to life.
Brought to you by DāAddario.Red Rider
This vintage National Val-Pro, circa 1960 to 1962, belongs to Faulkner, who received it as his very first electric. When he switched to bass, the Val-Pro took a backseat, so Sokolow had been more than happy to borrow it long-term. All the controls are disconnected except for the volume knob. Sokolow strings it with a .012ā.052 gauge set of roundwounds, and heās partial to DāAndrea Pro Plec 1.5 mm picks.
Leader of the Pack
Sokolowās other sidekick is this Kay Style Leader from 1960. Each of the three pickups has a volume and tone control. The bodyās been mostly routed out, so it lends the resonance and darkness of a semi-hollowbody.
Live and Loud
While heāll often play through Fender Deluxe Reverbs at home, Sokolow trusts the Twin Reverb to get the job done in performance settings. The stage volume is loud enough that he and his bandmates often donāt need monitors: They can just listen to each otherās instruments onstage.
Zac Sokolow's Pedalboard
From his guitar, Sokolowās signal runs through a spicy-red Voltage Cable Co. coil cable into his board. A TC Electronic Polytune 2 starts things off, followed by a Fulltone Full-Drive 3 for just a hint of dirt, then a Boss DM-3 delay, followed by a Catalinbread Topanga spring reverb. A TC Helicon VoiceTone handles some more echo work along with the DM-3.
Flight-Friendly Upright
Jake Faulknerās traveling upright is this Johnson bass, which has been modded by Tom at Fantastic Musical Instruments in Pasadena, California. Tom gave the upright a bolt-on neck that comes off easily, making it a perfect travel mate. For amplification, Faulkner uses pickups from Underwood, based in Palm Springs. On a tip from Tom, he glued a small piece of wood to the side of the pickups to reduce noise issues, and two sound posts have been installed inside the body to reduce feedback concerns.
Thumbin' Through
For electric needs, Faulkner uses this Fender Vintera II ā60s Precision Bass; heāll switch between the two basses depending on what he feels best suits the song. He uses a thumb pick from time to time to accentuate certain rhythms.
Lightweight Low End
Faulknerās been converted to this Ampeg Venture V12, a compact bass head weighing less than nine poundsāa godsend for sore-backed bassists. Itās set for a pretty neutral, SVT-style sound and runs into a Fender Bassman 410 Neo cabinet, which has four neodymium-loaded speakers.
Jake Faulkner's Pedalboard
Rather than at the start of his chain, his Korg Pitchblack Advance tuner goes at the end, with everything running out of it to the Venture V12. An Origin Effects Bassrig Super Vintage lends color and tone to the V12, then the Fire-Eye Development Red-Eye Twin acts as an A/B switch to maintain output and gain between the Johnson and the P-bass. An MXR Ten Band EQ helps balance out the uprightās tone.
Leveraging 3D printing technology, the new Floyd Rose Original locking nuts are designed to deliver unmatched precision and consistency, replacing the traditional ālost waxā casting method that dominated for decades.
The shift to 3D printing allows for intricate detailing and tighter tolerances, ensuring each nut meets exact specifications.
The process begins with powdered metal, which is precisely 3D printed into the desired shape using advanced metal printing technology. After printing, the parts are depowdered and cleaned before undergoing a sintering processāan advanced heat treatmentāduring which the parts achieve full density and hardness. Lastly, the nuts are CNC ākiss-cutā to exacting specifications for consistency and control of the fit before receiving a premium electroplating finish.
āFloyd Rose has always been synonymous with innovation, and by embracing this incredible new technology we are able to continue that legacy,ā said Andrew Papiccio, president of AP International Music Supply of which Floyd Rose is a division. āThe accuracy and flexibility of the new 3D printing method will allow us to make a more consistent piece while also giving us full control of the manufacturing right here in the USA.ā
Initially, the 3D-printed locking nuts will be available in ten classic sizes with a 10ā radius, with plans to expand the range to accommodate various fretboard radii in Spring 2025. This augmentation will offer players more options for customizing their setups to match a wide variety of fretboard curvatures.
To get a sneak peek at the new Floyd Rose USA Series, come visit us at NAMM in booth 5734 in Hall D.
With flexible voltage adjustments, precise control, customizable protection, compact design, and affordable pricing at $299, the Brownie is the ultimate solution for optimizing tone and safeguarding your gear.
AmpRx, the trusted name behind the industry-renowned BrownBox, has unveiled its newest innovation: The Brownie, a voltage-optimizing power supply for modern amps and the first of its kind.
Designed by AmpRx co-owner and CEO Cassandra Sotos (2024 NAMM Female Entrepreneur of the Year), the Brownie provides unparalleled control, flexibility, and protection specifically for modern tube amplifiers by allowing the player to both increase and decrease voltage with volt-by-volt precision.
Priced at $299, the Brownie offers an affordable and essential solution for protecting your investment in your high-quality tube amp. It allows you to optimize your tone and safeguard your gear from variations in voltage by givingthe ultimate advantage: knowing exactly what youāre feeding your amp.
Known as the secret weapon of touring professionals, AmpRx products have been spotted on stage with bands like the Red Hot Chili Peppers, Lynyrd Skynyrd, Zac Brown Band, Iron Maiden, and many more. AmpRx is now bringing its game-changing technology to an even broader audience with this compact, affordable, and versatile product. Try the Brownie for yourself and discover exactly why artists, amp designers, and technicians rely on AmpRx to provide consistent sound, performance, and extend the life of their gear.
The Brownie will be available January 20th, 2025, presented at NAMM Global Media Day and on display at Booth #5630.
WHAT MAKES THE BROWNIE SPECIAL? Building on the success of the flagship BrownBox, the Brownie offers key innovations tailored for modern amplifiers:
- Flexible Voltage Adjustments: The Brownie is the first in the AmpRx line to both decrease and increase voltage, providing optimal performance for modern tube amps (often at 117-120V).
- Precise Control: Adjust voltage in ultra-precise -1V increments when decreasing, and by +3V or +5Vwhen increasing, allowing musicians to fine-tune their tone with precision.
- Customizable Protection: The Brownie ensures safe operation, putting control directly in the player's hands, and includes two fuse options: 2A for smaller setups and 4A for larger setups, ensuring compatibility with diverse gear.
- Compact and Portable Design: Smaller and lighter than the original BrownBox, the Brownie is perfect for musicians seeking portability, durability, and streamlined functionality. It can even fit on a pedalboard or in a backpack.
- Wide Accessibility: At just $299, the Brownie offers professional-grade voltage control at a price point thatās accessible to musicians everywhere.
Email sales@brownbox.rocks to order and stop by NAMM Booth #5630 to see the Brownie in action, talk with the owners, team and artists, and see exactly why so many people insist onAmpRx products when they make music.
For more information, please visit brownbox.rocks.
When every guitar claims to be special, how can any guitar truly stand out?
In the guitar world, a transformation is underway that reminds me of the rise and fall of empires. The modern boutique guitar market, which once felt to me like an underground treasure trove, now seems poised on the precipice. It has grown, matured, and, in my opinion, overextended itself. Are we cresting the wave? Has the boutique boom run its course, or is it simply shedding its skin in metamorphosis?
Guitar building has been around for centuries, mostly as an individual, artisanal endeavor until the late 19th century, when it began to be dominated by manufacturing entities. The boutique guitar category as we know it today began as a reaction to the hegemony of big brands. It was a calling and philosophyāa return to individual builders and small shop manufacturers in the mainstream consciousness. Builders crafted instruments that evoked the patinated romance of vintage instruments as well as the hot-rod aesthetic. What started with a handful of outliers has now become an ecosystem. But, like all trends, thereās a limit to how far it can stretch before it must adapt or collapse.
Pioneers to Proliferation
In the early 1970s, builders like Rick Turner, John Suhr, Michael Gurian, and Bernie Rico, among others, stook as renegades of the modern boutique scene. They were voices bucking the production-line trend with craftsmanship that evoked past masters like DāAngelico, Bigsby, or even Stradivarius. These builders werenāt just producing instruments; they were making statements. A guitar by Parker or a Manzer wasnāt just a tool, it was a declaration of the builderās ethos and visionāsomething that might have been lost in the guitar boom of the ā60s.
Today, the boutique world is a crowded stage where hundreds, if not thousands, of builders compete for the attention of an audience with only so much disposable income. Plus, the custom allure is no longer the sole province of artisans; custom shop offerings from major brands like Fender, Gibson, and PRS have blurred the lines. CNC machining and production streamlining have made āboutiqueā features practical, even necessary, for larger operations. To their credit, unlike at the birth of the vintage market, the big guys saw the wave as well. The once-clear delineation between boutique and mainstream is murkier than ever, which by its nature dilutes everyoneās impact in the segment.
In economic terms, this is a textbook example of market saturation. There are only so many players willing and able to spend $5,000, $10,000, or more on a guitar. Supply has exploded, but demand may be plateauing. Handmade boutique guitars, once a rarefied niche, are now ubiquitous at trade shows, online marketplaces, and across social media feeds. This leads me to a pressing question: When every guitar claims to be special, how can any guitar truly stand out?
The Instagram Paradox
Online, custom guitars have become as much about image as they are about sound. It seems any builder with a board and a butter knife is trolling for your approval. A scroll through Instagram reveals a sea of small-batch instruments, but thereās a creeping sense of dĆ©jĆ vu. How many āoffsetā guitars with stained burl tops and pre-distressed finishes can one truly appreciate before they begin to blur together? Social media, once a powerful tool for builders to connect with their clientele, has become a double-edged sword. On the one hand, itās never been easier to showcase work to a global audience. On the other, the sheer volume of content has weakened the impact.
āA guitar by Parker or a Manzer wasnāt just a tool, it was a declaration of the builderās ethos and visionāsomething that might have been lost in the guitar boom of the ā60s.ā
The Buyerās Shift
Meanwhile, players too are evolving. With the pandemic-fueled spike in sales fading, some tastes are turning away from the museum-worthy builds in favor of simpler, more traditional guitars. In a way, the legacy brands may now be a salve for the disaffected. In an ironic twist, they are seen as the true foundation of the industryāthe original and genuine as opposed to a hip fad.
What Comes Next?
So, has the boutique guitar market peaked? Perhaps. But a peak doesnāt necessarily signal decline. Just as the boutique segment was born from a reaction to mass production, the next wave may be driven by a return to fundamentals. Builders who adapt to a changing landscape or who have built their own legacy will continue to thrive. Those who have not entered the general consciousness may find themselves left behind.
In the end, the boutique guitar market will endure, not because of its size, but because of its soul. Just as guitar building began as an individual endeavor, that heritage will continue. The challenge is to capture the essence of what makes a guitar special in the first place: the connection between builder and playerāand the magic of turning wood and wire into music.