Premier Guitar features affiliate links to help support our content. We may earn a commission on any affiliated purchases.

Peavey Launches New Hollywood Showcase

Company founder Hartley Peavey greeted fans and signed autographs, and the grand opening included an appearance by comic book legend Stan Lee.

Hollywood, CA (Sept 7, 2012) – Peavey Electronics launched its new showroom in Hollywood, CA with a five-day celebration spanning the Labor Day Holiday weekend and featuring a variety of artist performances, including shows by Alex Skolnick and Monte Montgomery. Company founder Hartley Peavey greeted fans and signed autographs, and the grand opening included an appearance by comic book legend Stan Lee.


Alex Skolnick kicks out the jams during a high-powered set. Photo by Jaymz Eberly.


Acoustic firebrand Monte Montgomery wows the crowd with his playing and vocals. Photo by Jaymz Eberly.


Peavey guitars and amps dominate the main wall in the new Hollywood showroom.

Located at 7422 Sunset Blvd. on Hollywood’s famed Guitar Row, Peavey Hollywood is open to the public and offers guitarists and music fans a new way to connect with Peavey’s gear and artists. It’s a showroom, performance venue, artist relations headquarters and multimedia dealer education center – all in one. Highlights include a broad selection of Peavey guitars, basses and amps, including a towering kiosk that allows players to quickly compare high-powered guitar amp heads. The facility serves as a high-end retail showcase for Peavey and its affiliated brands: Composite Acoustics, Trace Elliot, Budda Amplification, Crest Audio, Architectural Acoustics and MediaMatrix.

In addition to building awareness for Peavey products and showcasing the company’s 47-year legacy, Peavey Hollywood will host regularly-scheduled high-definition webcasts featuring artist interviews and performances, product reviews, and music industry-related tips for musicians.

For more information:
Peavey

With a team of experts on hand, we look at six workhorse vintage amps you can still find for around $1,000 or less.

If you survey the gear that shows up on stages and studios for long enough, you’ll spot some patterns in the kinds of guitar amplification players are using. There’s the rotating cast of backline badasses that do the bulk of the work cranking it out every day and night—we’re all looking at you, ’65 Deluxe Reverb reissue.

Read MoreShow less

Amazon Prime Day is here (July 16-17). Whether you're a veteran player or just picking up your first guitar, these are some bargains you don't want to miss. Check out more deals here! https://amzn.to/3LskPRV

Read MoreShow less

A technicolor swirl of distortion, drive, boost, and ferocious fuzz.

Summons a wealth of engaging, and often unique, boost, drive, distortion, and fuzz tones that deviate from common templates. Interactive controls.

Finding just-right tones, while rewarding, might demand patience from less assured and experienced drive-pedal users. Tone control could be more nuanced.

$199

Danelectro Nichols 1966
danelectro.com

4.5
4
4
4.5

The Danelectro Nichols 1966, in spite of its simplicity, feels and sounds like a stompbox people will use in about a million different ways. Its creator, Steve Ridinger, who built the first version as an industrious Angeleno teen in 1966, modestly calls the China-made Nichols 1966 a cross between a fuzz and a distortion. And, at many settings, it is most certainly that.

Read MoreShow less

The author standing next to a Richardson gunstock lathe purchased from Gibson’s Kalamazoo factory. It was used to make six necks at a time at Gibson in the 1950s and 1960s.

Keep your head down and put in the work if you want to succeed in the gear-building business.

The accelerated commodification of musical instruments during the late 20th century conjures up visions of massive factories churning out violins, pianos, and, of course, fretted instruments. Even the venerable builders of the so-called “golden age” were not exactly the boutique luthier shops of our imagination.

Read MoreShow less