Orlando, FL (January 10, 2012) – Hard Rock International continues its commitment to emerging musicians of tomorrow with this year’s Hard Rock Rising, the world’s largest and most far-reaching battle

Orlando, FL (January 10, 2012) – Hard Rock International continues its commitment to emerging musicians of tomorrow with this year’s Hard Rock Rising, the world’s largest and most far-reaching battle of the bands competition. Hard Rock Rising supports the musical careers of aspiring artists around the globe by giving one local band the opportunity of a lifetime – participate in a World Tour at Hard Rock Cafe locations, film a music video, record an album with Hard Rock Records and receive $10,000 in new gear.

“Hard Rock is eager to uncover another pool of budding talent and provide them with an international stage to showcase their talents,” said John Kirkpatrick, Head of Music & Artist Relations, Hard Rock International. “More than 12,000 bands entered Hard Rock Rising and nearly one million votes were cast by fans around the globe in 2012 – we hope the continued success of this program will catapult an emerging band to success and introduce their sound to Hard Rock’s worldwide audience.”

Hard Rock, in partnership with online music services company ReverbNation, will host an open registration for bands wishing to participate in the global battle from Monday, January 7, 2013, through Monday, January 21, 2013.  This will be the second year that Hard Rock has partnered with ReverbNation.

“The influence of Hard Rock’s iconic brand – fused with ReverbNation’s extensive network of over 2.4 million artists in 250 countries worldwide – is a match made in rock and roll heaven,” said Mike Doernberg, CEO and Co-founder of ReverbNation. “We’re looking forward to once again helping to create breaks for aspiring artists around the globe.”

To register, future rock stars can visit one of 96 participating Hard Rock Cafe Facebook pages. Following open registration, fans decide who moves on to the live performance phase of the program and can vote on any Hard Rock’s city-specific, Facebook page by downloading free tracks from bands of their choice. For full rules and a list of participating locations, visit www.hardrock.com.

After fans choose their favorites, participating Hard Rock Cafe locations around the world will host a series of live competitions featuring these local bands. One winner will be selected from each location by a panel of local industry judges. Selected local winners will be narrowed down to the top twenty-five bands worldwide via a second round of fan voting on participating Hard Rock Facebook pages. Once the top 25 are determined, a panel of music industry professionals; including Steven Van Zandt of the E Street Band, Live Nation Senior Vice President of Music Toby Leighton-Pope, and Hard Rock Records’ Artist Relations Executives John Kirkpatrick, James Buell and Blake Smith; will select the grand prize winner and two runner up bands.

Following an exhilarating competition process – the Grand Prize winner will play a World Tour in cities including Sydney, Tokyo, Hong Kong, London, Chicago and Honolulu, arranged by Hard Rock International; record an album with Hard Rock Records; shoot a music video; and receive new music equipment and gear valued at $10,000. Two runner-up bands will each receive new music equipment and gear valued at $10,000.

For more information:
www.hardrock.com

Rig Rundown: Adam Shoenfeld

Whether in the studio or on solo gigs, the Nashville session-guitar star holds a lotta cards, with guitars and amps for everything he’s dealt.

Adam Shoenfeld has helped shape the tone of modern country guitar. How? Well, the Nashville-based session star, producer, and frontman has played on hundreds of albums and 45 No. 1 country hits, starting with Jason Aldean’s “Hicktown,” since 2005. Plus, he’s found time for several bands of his own as well as the first studio album under his own name, All the Birds Sing, which drops January 28.

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Diatonic sequences are powerful tools. Here’s how to use them wisely.

Advanced

Beginner

• Understand how to map out the neck in seven positions.
• Learn to combine legato and picking to create long phrases.
• Develop a smooth attack—even at high speeds.

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Knowing how to function in different keys is crucial to improvising in any context. One path to fretboard mastery is learning how to move through positions across the neck. Even something as simple as a three-note-per-string major scale can offer loads of options when it’s time to step up and rip. I’m going to outline seven technical sequences, each one focusing on a position of a diatonic major scale. This should provide a fun workout for the fingers and hopefully inspire a few licks of your own.
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