Musikmesse isnāt what it used to be, show veterans say. Attendance is far from peak. There are fewer full exhibition halls. High participation costs (and the ability to announce and publicize products digitally) have prompted numerous companies to bypass the once-essential event.
But you know what? Messe is still huge.
NAMMās European equivalent, held each year in Frankfurt, Germany, is substantially larger than its Anaheim counterpart. Far louder, too: As at NAMM, āsound policeā armed with decibel meters patrol the floor, but theyāre slackers. Messe is deafening.
But, hey, whatās a little tinnitus when you get to spend four days ogling so many cool new music products? From March 12th through 16th we roamed the vast halls, marveling at superbly crafted boutique instruments, solid working-player tools, and some remarkable budget-gear bargains.
The show highlights? For North American players like us, itās probably the chance to fondle the phenomenal creations of small-production European shops whose instruments tend to be scarce in the States. The phrase āOld World craftsmanshipā may be a clichĆ©, but Messe schools you on how it became one. You can hardly turn around without being dumbstruck by a ravishing instrument that blends the engineering chops of Stuttgart or Turin with the design elegance of Milan or Barcelona.
But our report isnāt just some glamour-gear buyersā guide for investment bankers and lottery winners indulging in a European grand tour. Quality work and compelling style were equally evident in mid-priced gear for working stiffs and in some remarkable entry-level bargains.
Itās hard to summarize such a vast event with a simple tagābut if pressed, Iād go with āretro fun.ā Per usual, vintage-inspired designs reigned supreme. But we saw more manufactures playing with vintage aesthetics, recombining old-school elements in winning new ways. By and large, manufacturers seem to be having fun. We certainly wereāand itās not just the beer and schnitzel talking!
Celebrating 10 years of Revv & 5 years since the release of the G2, Revv is debuting V2 circuit revisions of the G2, G3, & G4, implementing new designs for more tone in 3 little pedals, in a limited edition colorway.
The Revv Amplification 5th Anniversary G-Series V2 Lineup features:
- 3 Fresh Flavors of Boutique Canadian Tone - G-Series pedals are sonic recreations of 3 of Revvās boutique amp channels used by Nashville session stars & metal touring artists alike.
- The Standard, Redefined - V2 circuit revisions are based on the Generator 120 MK3 Rev. B & incorporate new design elements for the most tube-like response & tone ever.
- Limited Edition - Exclusive new colorway featuring a black enclosure w/ custom graphics, embossed Revv badge, & color-coded knobs.
- Find Your Sound - The G2 is a powerful & versatile overdrive capable of everything from touch-sensitive boost to organic vintage stack tones, taken from Revvās Green Channel.
- High Gain Clarity - The G3 utilizes Revvās legendary Purple Channel, a tight & responsive high gain tone perfect for drop tuning & cutting through any mix.
- Fat Solo Tones - The G4 is based on Revvās thick & saturated Red Channel, the ideal sound for chewy crunch, modern rock wall of sound, & liquid sustaining solos.
- Made in Canada - 100% analog circuit w/ top jacks, true bypass, & 2 year warranty.
Revvās G-Series pedals have a street price of $229 & can be ordered immediately through many fine dealers worldwide.
For more information, please visit revvamplification.com.
Revv G3 Purple Channel Preamp/Overdrive/Distortion Pedal - Anniversary Edition
Hats off to Carmen Vandenberg of Bones UK, our celebrity Question of the Month respondent.
Guest Picker - Carmen Vandenberg, Bones UK
The cover of Soft, Bones UKās new album, due in mid-September.
A: My favorite method these days (and to be honest, from when I started playing) is to put on my favorite blues records, listen with my eyes closed, and, at the end, see what my brain compartmentalizes and keeps stored away. Then, I try and play back what I heard and what my fingers or brain decided they liked!
Bone UKās labelmade, Des Rocks.
Obsession: Right now, I am into anyone trying to create sounds that havenāt been made beforeābands like Queens of the Stone Age, Jack White, and our labelmate, Des Rocs! Thereās a Colombian band called DiamantĆ© Electrico who Iāve been really into recently. Really anyone whoās trying to create innovative and inspiring sounds.
Reader of the Month - Sam C. Schiff.
Sam spent endless hours trying to learn the solo Leslie West played on āLong Red,ā off of The Road Goes Ever On.
A: The best way to learn guitar is to listen to some good guitar playing! Put on a record, hear something tasty, and play on repeat until it comes out of your fingers. For me, it was Leslie West playing āLong Redā on the Mountain album, The Road Goes Ever On. I stayed up all night listening to that track until I could match Leslieās phrasing. I still canāt, no one can, but I learned a lot!
Smithās own low-wattage amp build.
Obsession: My latest musical obsession is low-wattage tube amps like the 5-watt Fender Champ heard on the Laylaalbum. Crank it up all the way for great tube distortion and sustain, and itās still not loud enough to wake up the neighbors!
Gear Editor - Charles Saufley
Charles Saufley takes to gear like a duck to water!
A: Learning by ear and feel is most fun for me. I write and free-form jam more than I learn other peopleās licks. When I do want to learn something specific, Iāll poke around on YouTube for a demo or a lesson or watch films of a player I like, and then typically mangle that in my own āspecialā way that yields something else. But I rarely have patience for tabs or notation.
The Grateful Deadās 1967 debut album.
Obsession: Distorted and overdriven sounds with very little sustaināKeith Richardsā Between the Buttons tones, for example. Jerry Garciaās plonky tones on the first Grateful Dead LP are another cool, less-fuzzy version of that texture.
Publisher - Jon Levy
A: Iām a primitive beast: The only way I can learn new music is by ear, so itās a good thing I find that method enjoyable. Iām entirely illiterate with staff notation. Put sheet music in front of me and Iāll stare at it with twitchy, fearful incomprehension like an ape gaping at the monolith in 2001: A Space Odyssey. Iām almost as clueless with tab, but I can follow along with chord charts if Iām under duress.
The two-hit wonders behind the early ā70s soft-rock hits, āFallinā in Loveā and āDon't Pull Your Love.ā
Obsession: Revisiting and learning AM-radio pop hits circa 1966ā1972. The Grass Roots, Edison Lighthouse, the Association, the Archies, and Hamilton, Joe Frank & Reynoldsānothing is too cheesy for me to dissect and savor. Yes, I admit I have a serious problem.
