Premier Guitar features affiliate links to help support our content. We may earn a commission on any affiliated purchases.

The Sorrento Swinger: A Japan-Made Guitar for Its Era

The Sorrento Swinger: A Japan-Made Guitar for Its Era

The body shape of this 6-string seems surprisingly ergonomic, but that perception changes when you hold its neck!

Originally priced at $25 and tagged for the student market, this guitar built at the Kawai factory sounds surprisingly good, but its neck is a “husky” fit.

Recently, I celebrated a birthday—and let me tell you, after 50 I just feel thankful for a shot at another day. I’m at the point in life where I wake up with injuries, like random bruises or sore joints after a good night of sleep. What the heck! As part of being over 50, I find it necessary to keep up on my vaccinations and health things, and in my recent travels, I was surprised to learn that so many people have a birthday around the same time as me. It started with various phlebotomists, doctors, and nurses. Then it continued with people at work and social media messages. I never really thought about it before, but I did some research and, in fact, more babies are born in September than in any other month! My birthday is October 6, but according to my dear mom, I was two weeks late (as usual).


And so it goes that I pondered this proliferation of Virgos and Libras, and my hypothesis came into focus. Were we all the result of our parents’ Christmas and New Year’s celebrations?! I have to say, there was a camaraderie discovered among my fellow party babies when I presented my findings to them. Now, being born in the early ’70s also had me thinking of the culture of the times. Hippie life was fading as young people started to realize they had to get a job, and alas, long hair and beards were being replaced by staid 9-to-5 gigs that could slowly suck the life out of you. So, given the cultural mores of that era, I thought that this month I should write about the Sorrento Swinger.

“Hippie life was fading as young people started to realize they had to get a job.”

Born around 1967—maybe in September—these Swingers hailed from the “crazy” design period of the Kawai Co. Kawai produced some of the coolest guitar designs from 1967 to ’69, and there were some very creative guitar designers there on the job. Kawai had poached some of the finest employees from the wreckage of the Shinko Gakki factory (Pleasant, Intermark, etc.) and through the purchase of the Teisco brand. In this era, Kawai usually used three different standard pickups and they all sound great, plus the units are always wired in series, which is just awesome.

For a 25-buck, Japan-made guitar from the ’70s, the Swinger has an elite-looking headstock—and, on this example, most of its tuners.

Now, the Swinger (and similar Kawai-made guitars) came from an era where U.S. importers would order small batches of instruments that were often unique and extremely gonzo. The guitars might have been destined for medium-sized music stores or direct-order catalogs, but whatever the case, the importer usually gave the guitars names. In this instance, it was Jack Westheimer who featured this model as an “exclusive” design. In Westheimer Corporation catalogs from the time, the Swinger carried the A-2T model name (there was another one-pickup model called the A-1) and sold wholesale for $25 in 1967! As the catalog mentioned, these were “priced for the teenaged trade.” This particular guitar featured the Sorrento badge, and was sold through some sort of music store that’s probably long out of business, but all the Swingers were the same.

The Swinger’s large mahogany neck (sans truss rod) is robust and beefy in all the nicest ways. Like, when I was a kid, I was considered a “husky” fit. That’s this neck: husky! The striped pickguard is a Teisco holdover and the controls are as simple as it gets. Two knobs (volume, tone) and two pickup selectors is all there is, but the beauty is in the body. That lower bout is shaped like some sort of 1969 lounge chair. The strap pin is totally in the wrong place, but the big bottom swoop is worth it. Yep, the Swinger was ready to bring in the dawn of the 1970s, but alas, the guitar came and went in a blink.


Godin Guitars Multiac Nylon Opalburst & Oceanburst Demos | NAMM 2025
- YouTube

Godin unlocked a lot doors for players when they first introduced their popular Multiac. They continue striving to improve their design with slight tweaks and this year was no different as they brought a pair dazzlers that have new, comfier neck shapes (designed to lure the electric player to the nylon-based instrument) and dreamy finishes like the Opalburst (with a maple fretboard) & Oceanburst (with a richlite fretboard). They also are packed with updated custom-voiced LR Baggs electronics. Both models have hollowed silver leaf maple bodies & necks, a solid cedar top with figured flame leap top (that's sunken into the body).

Fishman Greg Koch Gristle Tone Single Width 3 Pickup Set Demo | NAMM 2025
- YouTube

Fishman introduced a new set of Greg Koch signatures, the Gristle-Tone ST Strat-style trio, at NAMM 2025, as part of its Fluence series. They are remarkably hi-fi sounding, with exceptional definition, clarity, and punch. And while they come stock in Koch’s latest Reverend Signature model, the Gristle ST, you can get ’em from Fishman for your S-style axe at $269 (street) per set. PS: You gotta watch the demo video!

Radial Engineering Highline & Highline Stereo | NAMM 2025
- YouTube

Naw, this ain’t a DI. It’s Radial’s NAMM-fresh Highline passive line isolator, which comes in mono ($179 street) and stereo ($249), and uses premium Jensen transformers to preserve your signal’s pure sound. The Highline takes 1/4" cable (with XLR outs) for connecting amp simulators or pedals to your amps or a DAW. It’s compact and pedalboard friendly, and the Mono version sums stereo sources down to mono. The Stereo can take four 1/4 ” inputs and deliver a stereo signal, but it can also sum stereo sources down to mono. And it fits snugly under a pedalboard.

Read MoreShow less
Ren Ferguson Co. Slope Shoulder Dreadnought Demo | NAMM 2025
- YouTube

Ren Ferguson is a master luthier and has worked with several companies throughout his impressive career, but his current venture is building custom instruments under his own name (with some help from family). He's putting all the knowledge and expertise he's absorbed over the decades he's worked constructing workhorse guitars that not only sound stellar, but look the part, too. He showed us his slope-shouldered dread that was a clydesdale of an acoustic that looked regal and sounded powerful.