The Phoenix began life as a 2016 Mexico-made Fender Telecaster. But the real inspiration for the guitar came from Jimmy Page’s legendary Dragon Telecaster—the gift from Jeff Beck that Page played in the Yardbirds, on Led Zeppelin’s 1969 debut, and for the solo on “Stairway to Heaven,” among many other moments. I built this guitar a few years before Fender issued their own tribute model, so I knew I’d have to create my own version from the ground up.
I’d always been fascinated by the Dragon and its storied history. And after watching the band’s 1969 television appearances on Supershow and Danmarks Radio (collected on Led Zeppelin DVD) with Page wielding his psychedelic Tele through blazing renditions of “Communication Breakdown” and “Dazed and Confused,” I knew that’s what I wanted my number-one Telecaster to look like. At the time, I owned five different Telecasters, but none had that visual impact. None were truly personal.
“I approached my Russian mother-in-law, who has an art background, with an unconventional request: Could she paint something in the traditional Khokhloma Russian folk-art style?”
Given my performing outlet at the time, there was a certain irony to desiring Page’s Telecaster. Here I was, playing in a busy Bay Area cover band focused primarily on r&b, country, and pop covers, yet dreaming of a guitar that screamed psychedelic rock rebellion.

But rather than copying Page’s design, I wanted a twist on the dragon theme. So, I approached my Russian mother-in-law, who has an art background, with an unconventional request: Could she paint something in the traditional Khokhloma Russian folk-art style? And instead of Page’s psychedelic dragon, she painted a fiery Phoenix in brilliant reds, golds, and blacks—the signature colors of Khokhloma decorative painting. At the time, I didn’t realize how apt a depiction of the “rising from the ashes” fable would be for this guitar. Early Telecasters like Page’s, after all, were crafted from ash lumber. The symbolism was too perfect to be intentional.
To complete the transformation, I fitted the Phoenix with a Fender Classic Series ’60s Telecaster neck and Fender Pure Vintage ’51 Telecaster pickup set, giving it a vintage look and voice. The result is a unique confluence of old-world Russian and mid-century American design. It also honors an important moment in rock history, while celebrating my wife and Russian in-laws’ rich cultural heritage. Every time I pick it up, it reminds me that the best guitars aren't just instruments, they’re stories— connections between past and present, between different worlds and traditions, all speaking the universal language of music.











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