Supro's modern-day workhorses are based on the best-selling vintage models from the storied brand.
Anaheim, CA (January 17, 2016) -- Supro revival has taken the MI industry by storm since the company's iconic lightning bolt logo made its triumphant return at Winter NAMM in 2014. Building on a storied legacy that dates back to the origins of rock 'n' roll music and the first electrified instruments, Supro has now announced the introduction of 14 new electric guitars based on the best-selling vintage models from this legendary American brand.
The look and sound of Supro guitars is instantly recognizable due to their distinctive Art Deco style and historic associations with guitarists including a young Jimi Hendrix (Ozark), Link Wray and David Bowie (Dual-Tone) as well as modern-day blues heroes, Joe Perry of Aerosmith (Ozark) and Dan Auerbach of the Black Keys (Martinique). Working with master-designer Trev Wilkinson, vintage pickup expert Ken Calvet and virtuoso luthier Glenn Sweetwood, Supro USA has updated the playability of these classic designs while meticulously capturing the period-correct electronics and unique construction details that set the original Chicago-made Supro models apart from their contemporary rivals back in the '60s.
The Americana Series guitars are replicas of the Supro "reso-glass" instruments, uniquely constructed with a chambered mahogany body and resonant molded top. This semi-hollow recipe retains the unique sonic characteristics of the vintage Supros while providing today's musicians with a lightweight, highly playable instrument that stays in tune and is easy to maintain. The ten distinctive models in the Americana reissue series come loaded with authentic "Vistatone" pickups, which reproduce the groundbreaking, single-coil design developed by Valco in the early 1950s. These historic reissues are available in two body styles with a range of available hardware options, including piezo body sensors and a newly developed floating vibrato system. Americana Series guitars range in price from $699 to $1,299.
The Island Series guitars are updated, high-performance instruments based on the 1962 version of the Supro Ozark. The timeless curves of this vintage solidbody design have been enhanced with ergonomic set-neck construction, satin-neck finish and comfortable 12" radius with rolled fretboard edges. All three of the Supro Island Series models come equipped with vintage Gold Foil pickups--accurate replicas of the original Supro "Clear-tone" pickups of the '50s and '60s. These unique, field-coil pickups are low-noise single coils with no pole pieces, an extra-wide magnetic field and a huge, broadband tone. The Island Series guitars are available in single, double, and triple pickup configurations with a range of unique metallic colors as well as black, white, or tobacco flame maple. Island Series guitars range in price from $899 (Jamesport) to $1,199 (Hampton w/ flame top).
Supro guitars will make their public debut at the NAMM Show in Anaheim, January 19-22, 2017. In development since the acquisition of Supro by Absara Audio in 2013, Supro guitars are in stock now and shipping to authorized Supro dealers around the world.
Watch the company's video demo:
For more information:
Supro
Kick off the holiday season by shopping for the guitar player in your life at Guitar Center! Now through December 24th 2022, save on exclusive instruments, accessories, apparel, and more with hundreds of items at their lowest prices of the year.
We’ve compiled this year’s best deals in the 2022 Holiday Gift Guide presented by Guitar Center.
Les Paul Desert Burst Satin
Spark MINI
GAMMA 50w
Fender Classic Series 5 Guitar Case Stand Tweed
Fender Holiday Guitar Cable Keychain
Fender Limited Edition Holiday Sweater
Harbinger MLS1000 Personal Line Array Speaker System
Sterling Audio P10 Dynamic Instrument Microphone
Sterling Audio Harmony H224 USB Audio Interface
Apogee BOOM 2x2 Audio Interface
Mystery Stocking is coming soon! Sign up for PG Perks below so you don't miss it.
Sign up for PG Perks on the form below to make sure you don't miss the launch announcement!
About Mystery Stocking
Each year, Premier Guitar likes to put out these mystery boxes as a part of bringing some fun to the holiday season. Remember, this is supposed to be a fun holiday treat! If the contents of this box will ruin your holiday, deplete the last of your bank account, or end your ability to see the good in humanity, it may not be for you.
- This year's Mystery Stocking will cost $44.95. ($39.95 + $5 Flat shipping)
- Each box will be guaranteed to contain $40 or more in value.
- US only. (Sorry World.)
- Make sure your shipping address is correct.
- Have your credit card ready to go before you refresh the page. Paypal is not available. Autofill may not fill in your information.
- There will be NO REFUNDS given.
- There has been a huge demand for these in the past. We really did sell out in less than 4 minutes last year. When they are gone, they are gone.
- One per household, one per person.
Q: What's in the Mystery Stocking?
A: It wouldn't be much of a surprise if we told you, now would it?
Q: Will I definitely get my money worth?
A: Yep.
Q: Can I return it if I don't like it?
A: Nope. All sales final.
Q: What if I live outside the US?
A: Sorry, US only.
Q. How much is it?
A. $39.95 Plus $5 shipping
Q. When will it ship?
A. On or before December 10, 2022.
Q. What form of payment do you accept?
A. Credit cards only. Sorry, no Paypal for this.
Q. Can I ship to a different location than my billing address?
A. Yes
Q. I tried last year and didn't get one. Will I get one this year?
A. There is an overwhelming demand for Mystery Stocking. Be sure you have a fast internet connection and be ready when they go on sale. Last year we sold out in 3 min 33 seconds.
Q. I want to buy 5. How can I buy 5?
A. You can't. This year, we're limiting to one per household, so more people can get in on the fun!
Featuring the Adaptive Circuitry recently introduced on their Halcyon Green Overdrive, Origin Effects have brought us a pedal with a character all of its own and a new flavor of drive.
Origin Effects introduce the new M-EQ DRIVER mid booster & drive pedal. Based on a vintage Pultec studio EQ, this unique pedal offers a range of mid-focused tones, from a subtle mid boost to thick, resonant overdrive. Featuring the Adaptive Circuitry recently introduced on their Halcyon Green Overdrive, Origin Effects have brought us a pedal with a character all of its own and a new flavor of drive.
A choice of three mid-range frequencies ensures that you can boost just the right part of your guitar signal and, when pushed harder, can elicit a range of saturation from a classic “mid-hump” overdrive to fierce “cocked wah” distortion. Thanks to the Adaptive Circuitry, the high-end roll-off of the Cut control is reduced as the pedal cleans up. This allows for a smooth transition from warm overdrive to bright clean tones in response to playing dynamics or guitar volume knob changes.
Introducing... M-EQ DRIVER || Mid Booster & Drive
Built-in the UK to the highest standards, the M-EQ DRIVER continues the Origin Effects tradition of vintage, studio-inspired tones in modern guitar pedals. The Origin Effects M-EQ DRIVER is available now from Origin Effects dealers worldwide.
RRP: 259 GBP (Inc VAT) / 319 USD (Ex TAX)
For more information, please visit origineffects.com.
The new finish, according to Lava Music, is “inspired by the beauty of the golden hour,” a shining time just before sunset and after sunrise when photographers covet to capture stunning pictures.
With bright and warm golden hues, the new finish adds a brilliant metallic glow to the surface of Lava ME 3, complementing its AirSonic 2 carbon fiber unibody which features L3 Preamp with FreeBoost 2.0, delivers industry-leading sounds by breakthrough acoustic technologies, and houses a multi-touch display powered by Lava-developed HILAVA system.
Speaking of the HILAVA system, Lava Music also added four new effects: Nebula, Desert Rose, Cassette, and Edge of Breakup. As unique as their names sound, they are very much different from what we normally know about effects. Programmed into the HILAVA system, each of the four is powered by the company’s latest ArctanDrive algorithm and incorporates effects like Pitch Shift, Delay, and Reverb. And every one of those incorporated sub-effects comes with various parameters that players can adjust to design unique, overdriven sounds by just tapping on the multi-touch display. That said, those effects enable users to play with overdriven tone on an acoustic-electric guitar without even plugging in any external gear.
LAVA ME 3 | Now in Golden Hour | LAVA MUSIC
Lava Me 3 in Golden Hour is now available starting from $999 on LAVA MUSIC, Amazon, and local guitar dealerships near you.
For more information, please visit store.lavamusic.com.