At 79, the wah-wah crazy guitarist is a living nexus of psychedelia-soaked blues and rock. He talks about coming up in doo-wop, Atlanta’s supercharged ’60s R&B scene, jamming with his friend Jimi, his guitar named Sweet Rose, and his new album, Let the Gods Sing.
“I grew up listening to all music, and that’s where my playing came from—country, rock, blues, and the gospel feel,” explains Herman Hitson. These varied yet inextricably linked influences probably explain why it’s hard to pigeonhole Hitson’s guitar playing, which is often described as some magical combination of funk, blues, and psychedelic rock. However, “soul,” or perhaps even “spiritual,” might be more apt, especially when considering his own assessment. “I look at my guitar playing as part of my soul—what’s coming out of me. It takes a person a long time to find themselves, because we come up mimicking everybody else, and after years and years, you’ve got to find yourself.”
Musically speaking, Hitson arguably found himself decades ago. It’s just taken the rest of the world 50-plus years to catch up.
Hitson might be the most consequential, influential guitarist you’ve never heard of—even though it’s quite possible you’ve actually already heard him. For example, the 1966 song “Free Spirit,” which was released in 1980 as the title track of a posthumous Jimi Hendrix album, is most likely Hitson. It’s one of many instances that seem to epitomize the kind of career oversights and near misses that are all too common for many underserved and exploited Black blues masters of the 20th Century. His backstory also includes a near fatal heroin addiction, run-ins with the law under the suspicion of murder, and even working as a snake-clearer in the sugar cane fields of South Florida, armed with a flamethrower.
Herman Hitson - Let The Gods Sing (Official Music Video)
Though his musical career often ran parallel to, and intersected with, his more famous contemporaries—like James Brown, Jimi Hendrix, and B.B. King—Hitson’s path was not quite as linear in terms of success, or even acknowledgment. The myth, heartbreak, and redemption that appears to define his life story is countered by the tangible fact that Hitson is truly a bona fide, gunslinging guitar player of the highest order, channeling an innermost connection to the divine through his chosen instrument in ways the rest of us often only ever dream of doing. Simply put, as a blues musician, Hitson walks the talk. He doesn’t appear motivated by fame and fortune, but rather a seemingly innate desire to connect with God through music. He is what his producer/guitarist Will Sexton calls “a cosmic communicator and wah-wah guitar whisperer.”
Recently, Big Legal Mess released Hitson’s latest album, Let the Gods Sing. Produced by Bruce Watson and Will Sexton at Delta-Sonic Sound in Memphis, Tennessee, Let the Gods Sing captures the adventurous, musical spirit of Hitson, whose eclectic mix of funk, rhythm & blues, and soul is elevated by righteous grooves drenched in wah-infused psychedelia. The otherworldliness of the album lies in Hitson’s musicality—always inspired and seemingly off-the-cuff, his guitar performances resonate like sermons channeling some higher power. Let the Gods Sing features new versions of Hitson’s back catalog, including songs like the funky, frenetic “Ain’t No Other Way,” “Bad Girl”(originally recorded in ’68 and written by his longtime bandmate, singer/guitarist Lee Moses), and the Hendrix-attributed “Suspicious!”
“My guitar playing was improving real good, man, because I was working regular. And that’s when I met this little fella, Jimi, you know Jimi Hendrix, and we’d sit down and play together and learn different licks and stuff like that.”
On these new iterations, Hitson’s wah-heavy solos are melodic and lyrical, filled with the kind of emotion that can only be derived from lived experience, not just technical expertise. And though he’s clearly the bandleader, the songs have a great ensemble feel to them, indicating that Hitson’s ambition to connect is not only spiritual, but interpersonal, too.
Hitson was born in 1943, in Philadelphia, but grew up in Ocilla, South Georgia, at a time and in a place when there really was no such thing as Black radio, he says. “All I could hear was country and some Black gospel.” Interestingly, Hitson was a singer before he was a guitarist, which may account for his lyrical sense of phrasing on the guitar. A move to Jacksonville, Florida, paved the way to singing. It was there that he first joined the doo-wop group the Stereophonics and began to get a taste of traveling regionally as a working professional. Eventually, the Stereophonics hired a guitarist, who first inspired Hitson to pick up the instrument, but he says he was primarily influenced in those days by the Black blues players who sat by the front doors of barbecue joints and bars in Jacksonville, “just playing the blues,” he recalls. He maintains he was still only about 15 years old at the time.
Let the Gods Sing was produced by Bruce Watson and Will Sexton at Delta-Sonic Sound in Memphis, Tennessee. It features newly recorded versions of songs that have been in Hitson’s repertoire for decades.
Though he learned a lot from his experience with the Stereophonics, he regrettably never got to record anything with them, so when the opportunity to go on tour presented itself, he jumped at the chance. “I had never did that, man,” he says of touring. “I had played around Florida, and a few places in Georgia, so I left, and ended up in Atlanta—that was about ’60, ’63.” Hitson says that arriving in Atlanta in the early ’60s was like visiting Las Vegas for the first time. “Only this was all Black,” he remembers. “The clothing stores, the banks, and the Royal Peacock, where I could hear this guy singing, coming out of the windows, I can hear the voice, I recognize it, and it was Major Lance, and he was singing ‘Monkey Time.’”
Newly influenced by his surroundings, and the musical likes of the Tams and Jackie Wilson, coming to Atlanta was clearly a pivotal venture for Hitson. “All these guys I wanted to meet [when he was still living in Jacksonville], they was coming to my dressing room to meet me. I’d be walking down Auburn Avenue, and you might run into Sam Cooke, Gorgeous George, Wilson Pickett—everybody, man.” Eventually, he says he was approached by Arthur Collins’ manager. “He came to me and asked me, would I like to be recorded,” he recalls. “And I said, ‘Of course,’ because I had never recorded before, you see? So, he asked me did I have at least two songs that we can do, and I told him yes, but I didn’t [laughter]. I wasn’t gonna tell him I didn’t have no song [laughter].” What Hitson did have was a letter he’d written to his wife back in Jacksonville. And so he used those words for what became “Been So Long,” a crooning, soulful ballad credited to Hermon and the Rocking Tonics that garnered Hitson his first fleeting taste of popularity.
Herman Hitson's Gear
Herman Hitson names every guitar he plays "Sweet Rose." Here he's playing a Tele at the 2018 Bob Sykes BBQ & Blues Festival in Bessemer, Alabama.
Photo by Roger Stephenson
Effects
- Dunlop GCB95 Cry Baby Wah
- EMT 240 Gold Plate Reverb
Strings
- D’Addario EXL110 Nickel (.010–.046)
Because this was during the era of singles and 45s, these vinyl discs included an A and a B side. For “Been So Long,” the B side was a tune called “Georgia Grind” that “sounded like James Brown somewhat,” he sheepishly admits. “I didn’t know my record was playing nowhere, really, until I began to get fan mail, and many people really thought that was James.” And so, when Hitson was booked in Augusta, Georgia, James Brown’s hometown, the Godfather of Soul paid him a visit. “I always called him Mr. Brown, ’cause he never called me Herman, he always called me Mr. Hitson,” says Hitson. “He came to me and said, ‘Look brother, there ain’t but one James Brown [laughter].’ We became good friends, man.”
By the time this first encounter with Brown took place, Hitson’s guitar prowess had also begun pricking up ears on the Chitlin’ Circuit, a collection of performance venues throughout the Eastern, Southern, and upper Midwest areas of the United States that provided commercial and cultural acceptance for African-American musicians, comedians, and other entertainers during the era of racial segregation in the United States through the 1960s. “My guitar playing was improving real good, man, because I was working regular,” he says. “And [that’s when] I met this little fella, Jimi, you know Jimi Hendrix, and we’d sit down and play together and learn different licks and stuff like that. And so, that’s how it’s been with me and my guitar, Sweet Rose.”
“Sometimes you can hear the note and you can see colors that don’t have no names.”
Though Hitson refers to his guitar as “Sweet Rose,” it isn’t any one specific instrument, but rather the name that he bestows upon all his axes. “My name was ‘Sweet Rose’ at first—people called me ‘Sweet Rose’ with the ladies,” he explains. “I grew up and got out of that, but I used that same name for my first record label [Sweet Rose Express Records]. After that, I named my guitar Sweet Rose. The first one was a Guild. This was in ’69. Semi-hollowbody. It was a good guitar; I really miss it. The guitar that come in after that was also the same name. They all had the same name, like all of B.B. King’s guitars are going to be Lucille. Me and B.B. King talked about that. He said, ‘I got one woman, and her name is Lucille. I don’t need to name the guitars any other name.’” Throughout his career, Hitson has played Gibson, Fender, Guild, and Gretsch. “I had plenty of guitars and they all named Sweet Rose,” he chuckles.
As for Hendrix and the “Free Spirit” debacle, Hitson says “they,” likely referring to record company execs and/or radio personalities, always associated his playing with Jimi’s. “They put Jimi’s name on some of my stuff,” he says. “The thing is, they did that stuff. And they kept that stuff hid somewhere. I didn’t know where it was—I had forgotten about it. I would think about it sometimes, but then I found that them cats had put that out and put my name on the back, and under some of the songs, it had Jimi’s name—Jimi was my friend.” During their time together on the Chitlin’ Circuit, where they first met, Hitson says he’d sit all night in the hotel with Hendrix, just playing and talking. “I was telling him, man, he could sing. He always said, ‘Man I can’t sing.’ I said, ‘You can sing. If you think you have to sing like Jackie Wilson, well, you got a problem [laughter].’ I said, ‘If you sing like you, people are gonna love you.’ He was great dude, man. I really miss him.”
Herman Hitson in the studio with producers Will Sexton (middle) and Bruce Watson (right).
Photo by Tim Duffy
Let the Gods Sing features newly recorded versions of songs that have been in Hitson’s repertoire for decades. For example, he originally recorded the title song around ’66 or so. Perhaps the most illuminating takeaway from the title is that it alludes to Hitson’s spiritual beliefs, which directly inform his approach to the guitar. “I see God in music,” he explains. “I see God in music because music will give you comfort. It will relax you. It will put you in different moods. I look at the music the same way people look at the prophets. The prophets got 12 disciples. And so, in music it’s 12 notes: A, B, C, D, E, F, G, and then the sharps and flats.”
For Hitson, there’s also a connection between music and the biblical struggle of the 40 years in the wilderness. The story is a reference to the plight of the Israelites and their search for the promised land. Hitson, who converted to Islam in 1971, looks at his relationship with the guitar similarly. “That’s why I don’t never take all—what you call—errors, out,” he says. “I leave something in there to show the struggle. So, that’s the way that is, man—pain and expression. It’s a spiritual thing. If you’re talking about a religion, that’s what I do religiously—music.” One could argue that creationism is essentially at the heart of Hitson’s spiritual and musical perspectives. “I look at God in everything in the creation,” he explains. “How the wind blows the trees—you can see the trees dancing. This is where I see God. But you can’t see God—you can [only] see spirit in people. So, the spirit of God, that’s what I look at. And so, that’s how I play, and that’s how I see music. Sometimes you can hear the note and you can see colors that don’t have no names.”
“I look at my guitar playing as part of my soul—what’s coming out of me. It takes a person a long time to find themselves.”
The music, and magic, of Let the Gods Sing is further elevated by the fact that the album was recorded old school, as in live, in just two days, and deftly performed by a backing band (dubbed the Sound Section by Watson) consisting of Will Sexton (guitar), Mark Edgar Stuart (bass), Will McCarley (drums), Art Edmaiston (horns), Al Gamble (organ), and Marcella Simien (vocals/guitar).
“Those guys were pros,” says Hitson. “So, it was easy for me to play with them. We can look at each other and we can tell where we’re going from there.” It was the first time Hitson recorded with an all-white band. Previously, “It was always all Black, or it was integrated,” he says. Most of the tunes, having been previously recorded, were sent to the musicians in advance. “It didn’t take long because everything was easy to follow, and the spirit was there, man. When the spirit is in there, everything is made comfortable, and it’s easy to think, with no distraction. And so, everybody just played their butts off.” Recently, Hitson became part of the Music Maker Foundation, an organization led by Tim Duffy committed to supporting carriers of America’s oldest roots music traditions. “I really feel good about it,” Hitson says of the relationship. “I’m very glad that they chose me, and I’m hoping this album here can bring me back into where I need to be.”
Hermon Hitson - Hot trigger
Inspired by elements of three of Jack White’s vintage amps–a 1964 Vibroverb, a 1960 Vibrasonic, and a 1993 Vibro-King–the Pano Verb Amp delivers many unique design features never before found on a Fender Amplifier. Jack worked closely with Fender to create the Pano Verb, an entirely new and versatile tube amplifier unlike anything you’ve heard before.
The Pano Verb’s cosmetics echo the Third Man iconic “yellow, black and white” aesthetic, so it looks as incredible as it sounds. A product of Fender in Corona, Calif., U.S.A., the Pano Verb is destined to become a modern classic for players that desire a distinctive sound for both stage and studio
Guitarist Zac Socolow takes us on a tour of tropical guitar styles with a set of the cover songs that inspired the trio’s Los Angeles League of Musicians.
There’s long been a cottage industry, driven by record collectors, musicologists, and guitar-heads, dedicated to the sounds that happened when cultures around the world got their hands on electric guitars. The influence goes in all directions. Dick Dale’s propulsive, percussive adaptation of “Misirlou”—a folk song among a variety of Eastern Mediterranean cultures—made the case for American musicians to explore sounds beyond our shores, and guitarists from Ry Cooder and David Lindley to Marc Ribot and Richard Bishop have spent decades fitting global guitar influences into their own musical concepts.
These days, trace the cutting edge of modern guitar and you’ll quickly find a different kind of musical ancestor to these early clashes of traditional styles and electric instruments. Listening to artists like Mdou Moctar, Meridian Brothers, and Hermanos Gutiérrez, it’s easy to hear how they’ve built upon the traditions they investigate. LA LOM’s tropical-guitar explorations are right in line with this crew.
If you’ve heard LA LOM, there’s a good chance it was because one of their vintage-inspired videos—which seem to portray a house band at an imaginary ’50s Havana or Bogota café as seen through an old-Hollywood lens—caught your eye via social media. (And for guitarists, Zac Socolow’s bright red National Val-Pro, which he plays often, lights up on camera.) Once you tuned in, these guys probably stuck around your feed for a while.
LA LOM’s videos were mostly shot at the Roosevelt Hotel in Los Angeles and feature cover songs culled from the several-nights-a-week gig that they played there during the first few years of their existence. It’s that gig that started the band in 2019, when drummer/percussionist Nicholas Baker enlisted Socolow and bassist Jake Faulkner to join him. Socolow—who is also a banjo player and has worked in the L.A. folk scene as a member of the Americans and alongside Frank Fairfield and Jerron “Blind Boy” Paxton—explains that their first task was to find a repertoire for their instrumentation that started with electric guitar, upright bass, and congas. “One of the first things we played together were some of these old Mexican boleros,” he recalls. “I realized that Nick had an interest in that stuff—his grandmother used to listen to a lot of that kind of music.”
The trio’s all-original debut is steeped in the influences the band explored through their video covers.
Socolow’s own early love of the requinto intros to boleros by classic NYC-based group Trio Los Panchos, as well as music from Buenos Aires that he’d picked up from his grandfather, informed their sets as well. Soon, LA LOM had embraced a repertoire that encompassed a wide variety of classic Latin sounds—Mexican folk, cumbia, chicha, salsa, tango, and more—blended with Bakersfield twang and soaked in surfy spring reverb.
The trio have moved beyond the Roosevelt Hotel—this year LA LOM played the Newport Folk Festival, and they’ve opened for Vampire Weekend. And the band’s newly released debut, The Los Angeles League of Musicians, is an all-original set of tunes that takes the deeply felt sounds of the material they covered in their early sets to the next logical musical destination, where they live together within the same sonic stew, cementing LA LOM’s vibey and danceable signature. On the album, Socolow’s dynamic guitar playing is at the forefront. The de facto lead voice for the trio, he’s a master of twang who thrives on expressive melodies and riffs, and he’s always grooving.“One way that we differ a little bit from a lot of those ’60s Peruvian bands—we don’t really get as psychedelic in the traditional way.”
Zac Socolow's Gear
Socolow plays just a couple guitars. His red, semi-hollow “Res-O-Glas” National Val-Pro is the most eye-catching of them all.
Guitars
- National Val-Pro (red and white)
- Kay Style Leader
Amps
- Fender Deluxe or Twin ’65 reissue
- Vintage Magnatone
Effects
- Boss Analog Delay
- Fultone Full-Drive
Strings and Picks
- D’Addario or Gabriel Tenorio (.012–.052)
- D’Andrea Proplex 1.5 mm
LA LOM’s cover-song videos detail the rich blueprint of the band’s sound, and they also serve as an excellent primer for tropical guitar styles. We assembled a setlist of those covers, as if LA LOM were playing our own private function and we were curating the tunes, and asked Zac to share his thoughts on each.
“When you play Selena, it always just goes over well—everybody loves Selena.”
The Set List—How LA LOM Plays Favorites
“La Danza De Los Mirlos”Los Mirlos
“Los Mirlos are a group from Peru. They’re from the Amazon. They’re one of the most well-known classic chicha bands that play that Peruvian jungle style of cumbia. I’ve tried to look into what the history of that song is. As far as I know, they wrote it. I’ve heard some older Colombian cumbias that have similar sections; I think it’s kind of borrowing from some old cumbias, and a lot of people have covered it over the years. In Mexico it’s known as ‘La Cumbia de Los Pajaritos.’
“It’s always been one of my favorites—especially of the guitar-led cumbias. The way we play it is not too different from the original, and it’s one of the first Peruvian chicha kind of tunes we were playing.”
“Juana La Cubana” Fito Olivares Y Su Grupo
“That’s a song from a musician from Northern Mexico, on the border of Texas, who sort of got popular playing in Houston. It’s very much in that particular style of Texas-sounding cumbia from the ’90s. He’s playing the melody on the saxophone. That song is so famous, and you hear it all the time on the radio.
“There was one time that I was driving home from a gig really late at night and heard that, and realized there’s some little saxophone lick he’s playing that kind of sounds like “Pretty Woman,” the Roy Orbison song. I had this idea that it would sound more like ’50s rock ‘n’ roll played that way. We started just playing it [that way] at gigs, and it sounded really good instrumentally. That’s how we decide to keep something in a repertoire—if it feels really good when we play it.”
“La Danza Del Petrolero”Los Wembler’s de Iquitos
“That is from another group from Peru called Los Wembler’s de Iquitos. They’re from Iquitos, Peru. It’s kind of dedicated to the petroleum workers.
“I would say one way that we differ a little bit from a lot of those ’60s Peruvian bands is we don’t really get as psychedelic in the traditional way. We don’t use that much wah pedal. I usually keep my tone pretty clean. I’ll have reverb and a little bit of delay sometimes with vibrato, but we don’t go for any really crazy sounds. Usually, we keep it almost more in a country or rockabilly kind of world, which has just sort of always been my tone.”
“One of the first things we played together were some of these old Mexican boleros.”
“Como La Flor” Selena
“That’s probably one of the first cumbias I ever heard. There’s something very emotional about that melody. It's kind of sad, and really beautiful and catchy. When we play that out, people just go crazy. When you play Selena, it always goes over well—everybody loves Selena. And we made a video of that with our friend Cody Farwell playing lap steel. He was trying to find a way to fit steel into it, and I don’t think I’d ever really heard the steel being played on a cumbia before. He was always kind of finding cool ways to fit it in and make the tone fit with ours. On our record, there’s a bunch of his steel playing all over it. It came out sounding pretty different from other covers I’ve heard of that.”
“El Paso Del Gigante” Grupo Soñador
“Grupo Soñador are from Puebla, Mexico, and they were a real classic band playing this kind of style. They call it cumbia sonidera. I feel like that style and that name is more almost about the culture surrounding the music than just the music itself. There’ll be these impromptu dances that happen sometimes on the street or in dance halls, and they’re usually run by DJs who will play all these records and sometimes slow them down or add crazy sound effects or talk into the microphone and give shoutouts to people with crazy echo and stuff on their voices.
“A lot of the records that came from that scene have a lot of synthesizers. Usually, the melody is played by the accordion or the synthesizer with crazy effects. It just has such a cool sound.
“I try to kind of imitate that sound on my guitar as much as I can. Something I often do with LA LOM is to try to get the feeling of another instrument, because in so much of the music we play or the covers we do, it’s some other instrument, whether it’s a saxophone or a synth or accordion playing the melody.”
“Los Sabanales” Calixto Ochoa
“That was written by Calixto Ochoa, from Colombia, who I’ve heard referred to as “El Rey de Vallenato”—the king of Vallenato, which is a style of cumbia that came from mostly around the city called Valledupar in Colombia. And that’s the classic accordion-led cumbia. The much older cumbia was just called the gaiteros, with the guy who played flute and drums. And then the Vallenato style emerged, which is that accordion-led stuff, and Calixto Ochoa. He’s just the coolest. We’ve learned a couple of different covers of his. I think the way we play this is more like rockabilly than cumbia.”
The Cure return after 16 years with Songs of a Lost World, out November 1. Listen to "Alone" now.
Songs from the record were previewed during The Cure's 90-date, 33-country Shows Of A Lost World tour, for more than 1.3 million people to overwhelming fan and critical acclaim.
"Alone," the first song released from the album, opened every show on the tour and is available to stream now. The band will reveal the rest of the tracklisting for the record over the coming weeks at http://www.songsofalost.world/ and on their social channels.
Speaking about "Alone," the opening track on Songs Of A Lost World , Robert Smith says, "It's the track that unlocked the record; as soon as we had that piece of music recorded I knew it was the opening song, and I felt the whole album come into focus. I had been struggling to find the right opening line for the right opening song for a while, working with the simple idea of ‘being alone’, always in the back of my mind this nagging feeling that I already knew what the opening line should be… as soon as we finished recording I remembered the poem ‘Dregs' by the English poet Ernest Dowson… and that was the moment when I knew the song - and the album - were real."
Initially formed in 1978, The Cure has sold over 30 million albums worldwide, headlined the Glastonbury festival four times and been inducted into the Rock And Roll Hall of Fame in 2019. They are considered to be one of the most influential bands to ever come out of the UK.
Songs Of A Lost World will be released as a 1LP, a Miles Showell Abbey Road half-speed master 2LP, marble-coloured 1LP, double Cassette, CD, a deluxe CD package with a Blu-ray featuring an instrumental version of the record and a Dolby Atmos mix of the album, and digital formats.
Shred-meister and Eric Johnson expert Andy Wood joins us to talk about EJ’s best tracks, albums, and more. Whether you’re a fellow expert or don’t know where to start, Andy’s got you covered, from studio albums to live tracks. Come with questions, leave with homework!