Some Kenny Wayne Shepherd fans have been waiting for this album since the ’90s.
How I Go
Roadrunner Records
Some Kenny Wayne Shepherd fans have been waiting for this album since the ’90s. That’s when he stormed out of the gate with three platinum-selling albums of guitar-driven blues and blues-rock that went to No. 1 on Billboard’s Blues chart and produced a half-dozen Top 10 hits on the mainstream rock chart. That’s not to say that his material from the last few years wasn’t fantastic. But last year’s offering, Live! in Chicago, was a live album and 2007’s stellar 10 Days Out (Blues from the Backroads) was more of an exploration of traditional blues. And his 2004 album The Place You’re In rocked a bit harder than most fans were expecting. So, really, he hasn’t done a studio album in this vein since 1999’s Live On.
The new album’s lead single, “Never Lookin’ Back,” sets the tone for the record by drawing on the mojo from his early material— but you’ll notice there’s a playful irony at work as Shepherd also looks back, musically, at other great artists from the past: Its opening riffs are an obvious homage to Keef, the driving rhythm pays respect to Billy Gibbons, and the nods to Stevie Ray Vaughan are plentiful, including a few quoted licks from “Tightrope.” Guitarists will enjoy Shepherd’s carefully crafted formula of showing his reverence for the great players and styles that came before him while also employing the approach that put him on the map. His cover of the Beatles’ “Yer Blues” puts to good use the woodshedding he did to pay homage to Jimi on the most recent Experience Hendrix tour. It fuses “Hey Joe”-ish elements with the “When the Levee Breaks”-type groove that undergirds some of his best soloing on the album. His supercharged tone on that track is to die for.
Songs like “Cold” and “Show Me the Way Back Home” showcase Shepherd’s ability to craft radio-ready songs that can reach audiences beyond guitarnutdome. That’s no easy feat—especially now. Despite our love of the instrument, it’s a sad fact that very few guitarcentric songs end up in heavy rotation on contemporary radio these days. But just as Shepherd earned scores of fans via radio with hits like “Blue on Black” and “In 2 Deep” back in the day, a number of well-crafted cuts on this album seem destined to do the same. In fact, this album is Shepherd’s strongest effort as a songwriter. Many people think of him as a great guitar talent, but his penchant for finding the right balance of lyrical and musical hooks is just as impressive.
Fans of Shepherd’s straight-blues side have plenty to sink their teeth into with How I Go, too. Highlights include his Texas-shuffle treatment on Bessie Smith’s “Backwater Blues,” a funky, wah-fueled rendition of “Oh, Pretty Woman” (Albert King’s version, which was written by A.C. Williams, not the identically titled song by Roy Orbison), and a hard-driving, horn-heavy number called “Dark Side of Love.”
Shepherd made waves at an early age and is still subjected to endless references about being a young player, despite having toured for nearly 20 years. But the 34-year-old’s maturity is notable on this record. He chooses his notes more carefully. His use of space stands out. His soaring bends are fewer in number but have twice the impact. The craftsmanship of each song’s components on this album—the heads, rhythm parts, turnaround riffs, bridge rhythms, etc.—reflects the work of a musician who is really thinking everything through in order to serve each song.
The net effect of this kind of talent and effort—not to mention the tremendous abilities exhibited by KWSB vocalist Noah Hunt, drummer Chris Layton, and the rest of the band—is a soulful experience that covers a lot of ground. This album is very much worth the wait.
Leveraging 3D printing technology, the new Floyd Rose Original locking nuts are designed to deliver unmatched precision and consistency, replacing the traditional “lost wax” casting method that dominated for decades.
The shift to 3D printing allows for intricate detailing and tighter tolerances, ensuring each nut meets exact specifications.
The process begins with powdered metal, which is precisely 3D printed into the desired shape using advanced metal printing technology. After printing, the parts are depowdered and cleaned before undergoing a sintering process—an advanced heat treatment—during which the parts achieve full density and hardness. Lastly, the nuts are CNC “kiss-cut” to exacting specifications for consistency and control of the fit before receiving a premium electroplating finish.
“Floyd Rose has always been synonymous with innovation, and by embracing this incredible new technology we are able to continue that legacy,” said Andrew Papiccio, president of AP International Music Supply of which Floyd Rose is a division. “The accuracy and flexibility of the new 3D printing method will allow us to make a more consistent piece while also giving us full control of the manufacturing right here in the USA.”
Initially, the 3D-printed locking nuts will be available in ten classic sizes with a 10” radius, with plans to expand the range to accommodate various fretboard radii in Spring 2025. This augmentation will offer players more options for customizing their setups to match a wide variety of fretboard curvatures.
To get a sneak peek at the new Floyd Rose USA Series, come visit us at NAMM in booth 5734 in Hall D.
With flexible voltage adjustments, precise control, customizable protection, compact design, and affordable pricing at $299, the Brownie is the ultimate solution for optimizing tone and safeguarding your gear.
AmpRx, the trusted name behind the industry-renowned BrownBox, has unveiled its newest innovation: The Brownie, a voltage-optimizing power supply for modern amps and the first of its kind.
Designed by AmpRx co-owner and CEO Cassandra Sotos (2024 NAMM Female Entrepreneur of the Year), the Brownie provides unparalleled control, flexibility, and protection specifically for modern tube amplifiers by allowing the player to both increase and decrease voltage with volt-by-volt precision.
Priced at $299, the Brownie offers an affordable and essential solution for protecting your investment in your high-quality tube amp. It allows you to optimize your tone and safeguard your gear from variations in voltage by givingthe ultimate advantage: knowing exactly what you’re feeding your amp.
Known as the secret weapon of touring professionals, AmpRx products have been spotted on stage with bands like the Red Hot Chili Peppers, Lynyrd Skynyrd, Zac Brown Band, Iron Maiden, and many more. AmpRx is now bringing its game-changing technology to an even broader audience with this compact, affordable, and versatile product. Try the Brownie for yourself and discover exactly why artists, amp designers, and technicians rely on AmpRx to provide consistent sound, performance, and extend the life of their gear.
The Brownie will be available January 20th, 2025, presented at NAMM Global Media Day and on display at Booth #5630.
WHAT MAKES THE BROWNIE SPECIAL? Building on the success of the flagship BrownBox, the Brownie offers key innovations tailored for modern amplifiers:
- Flexible Voltage Adjustments: The Brownie is the first in the AmpRx line to both decrease and increase voltage, providing optimal performance for modern tube amps (often at 117-120V).
- Precise Control: Adjust voltage in ultra-precise -1V increments when decreasing, and by +3V or +5Vwhen increasing, allowing musicians to fine-tune their tone with precision.
- Customizable Protection: The Brownie ensures safe operation, putting control directly in the player's hands, and includes two fuse options: 2A for smaller setups and 4A for larger setups, ensuring compatibility with diverse gear.
- Compact and Portable Design: Smaller and lighter than the original BrownBox, the Brownie is perfect for musicians seeking portability, durability, and streamlined functionality. It can even fit on a pedalboard or in a backpack.
- Wide Accessibility: At just $299, the Brownie offers professional-grade voltage control at a price point that’s accessible to musicians everywhere.
Email sales@brownbox.rocks to order and stop by NAMM Booth #5630 to see the Brownie in action, talk with the owners, team and artists, and see exactly why so many people insist onAmpRx products when they make music.
For more information, please visit brownbox.rocks.
When every guitar claims to be special, how can any guitar truly stand out?
In the guitar world, a transformation is underway that reminds me of the rise and fall of empires. The modern boutique guitar market, which once felt to me like an underground treasure trove, now seems poised on the precipice. It has grown, matured, and, in my opinion, overextended itself. Are we cresting the wave? Has the boutique boom run its course, or is it simply shedding its skin in metamorphosis?
Guitar building has been around for centuries, mostly as an individual, artisanal endeavor until the late 19th century, when it began to be dominated by manufacturing entities. The boutique guitar category as we know it today began as a reaction to the hegemony of big brands. It was a calling and philosophy—a return to individual builders and small shop manufacturers in the mainstream consciousness. Builders crafted instruments that evoked the patinated romance of vintage instruments as well as the hot-rod aesthetic. What started with a handful of outliers has now become an ecosystem. But, like all trends, there’s a limit to how far it can stretch before it must adapt or collapse.
Pioneers to Proliferation
In the early 1970s, builders like Rick Turner, John Suhr, Michael Gurian, and Bernie Rico, among others, stook as renegades of the modern boutique scene. They were voices bucking the production-line trend with craftsmanship that evoked past masters like D’Angelico, Bigsby, or even Stradivarius. These builders weren’t just producing instruments; they were making statements. A guitar by Parker or a Manzer wasn’t just a tool, it was a declaration of the builder’s ethos and vision—something that might have been lost in the guitar boom of the ’60s.
Today, the boutique world is a crowded stage where hundreds, if not thousands, of builders compete for the attention of an audience with only so much disposable income. Plus, the custom allure is no longer the sole province of artisans; custom shop offerings from major brands like Fender, Gibson, and PRS have blurred the lines. CNC machining and production streamlining have made “boutique” features practical, even necessary, for larger operations. To their credit, unlike at the birth of the vintage market, the big guys saw the wave as well. The once-clear delineation between boutique and mainstream is murkier than ever, which by its nature dilutes everyone’s impact in the segment.
In economic terms, this is a textbook example of market saturation. There are only so many players willing and able to spend $5,000, $10,000, or more on a guitar. Supply has exploded, but demand may be plateauing. Handmade boutique guitars, once a rarefied niche, are now ubiquitous at trade shows, online marketplaces, and across social media feeds. This leads me to a pressing question: When every guitar claims to be special, how can any guitar truly stand out?
The Instagram Paradox
Online, custom guitars have become as much about image as they are about sound. It seems any builder with a board and a butter knife is trolling for your approval. A scroll through Instagram reveals a sea of small-batch instruments, but there’s a creeping sense of déjà vu. How many “offset” guitars with stained burl tops and pre-distressed finishes can one truly appreciate before they begin to blur together? Social media, once a powerful tool for builders to connect with their clientele, has become a double-edged sword. On the one hand, it’s never been easier to showcase work to a global audience. On the other, the sheer volume of content has weakened the impact.
“A guitar by Parker or a Manzer wasn’t just a tool, it was a declaration of the builder’s ethos and vision—something that might have been lost in the guitar boom of the ’60s.”
The Buyer’s Shift
Meanwhile, players too are evolving. With the pandemic-fueled spike in sales fading, some tastes are turning away from the museum-worthy builds in favor of simpler, more traditional guitars. In a way, the legacy brands may now be a salve for the disaffected. In an ironic twist, they are seen as the true foundation of the industry—the original and genuine as opposed to a hip fad.
What Comes Next?
So, has the boutique guitar market peaked? Perhaps. But a peak doesn’t necessarily signal decline. Just as the boutique segment was born from a reaction to mass production, the next wave may be driven by a return to fundamentals. Builders who adapt to a changing landscape or who have built their own legacy will continue to thrive. Those who have not entered the general consciousness may find themselves left behind.
In the end, the boutique guitar market will endure, not because of its size, but because of its soul. Just as guitar building began as an individual endeavor, that heritage will continue. The challenge is to capture the essence of what makes a guitar special in the first place: the connection between builder and player—and the magic of turning wood and wire into music.