The sonic scientist animates his fretboard somersaults with drawers of stomps that contort his Kiesels into everything but traditional-sounding guitars.
Will Swan has celebrated and elevated radical guitar music through the course of nine frenetic, volatile Dance Gavin Dance albums, a pair of releases with his psychedelic post-hardcore side project Sianvar, and the creation of his Blue Swan Records label. The common thread is his hue of beautiful dysfunction and his ethos of pushing the instrument (and its sounds) forward.
Make no mistake, Swan can play the guitar. His style is equal parts violence and grace, with pit stops at all points between. He terrorizes the frets as well as he tenderly dances on themāand the results can be chaotic or calming. But what most excites him about guitar is making it not sound like a guitar.
"I really like those tones that take the guitar far away from its normal sounds," Swan explains. "I like to layer those with typical guitar tones, and to mix cool sounds with interesting-playing parts. I need both of those elements to enjoy the experience."
"I'm self-taught, so I don't know music theory, so when I'm writing I don't know what things are going to sound like. I'm just messing around and seeing what catches my ear. It's similar to the way I explore pedals. I don't quite know what's going to happen, but if I come across something that I enjoy, I'll use it and don't question it."
The afternoon of Dance Gavin Dance's headlining show at Nashville's Marathon Music Works, Swan detailed his signature Kiesels (and the other Kiesel he's been preferring), explains how the Friedman Small Box is (phenomenally) filling the void of his favored vintage Rockerverb, and breaks down why his pedals help him embrace the textures and tones of other instruments.
[Brought to you by D'Addario XPND Pedalboard: https://www.daddario.com/XPNDRR]
Signature Swan
"I like jumping around to different types of guitars," admits Dance Gavin Dance guitarist Will Swan. Over the years, he's taken the stage with 6-strings from Fender, Gibson, Kauer, and Halo.
"I was opposed to signing to any particular company because I'd be tied down to that and wouldn't be able to play something else if I got the feeling to," he adds. However, after meeting Kiesel's VP Jeff Kiesel and touring their factory, Swan was comfortable with the SoCal custom shop knowing his wandering tastes would always be served.
"I just realized they do so many things so well. I can go to Kiesel and play all the varieties I want and not have to compromise on tone or anything, since they're so flexible on what they offer," he says. He worked alongside Jeff to design his signature model based on their LP-style CS6 (or California Singlecut). Highlights include a mahogany body decked out with a 4A flamed-maple top, a 5-piece mahogany neck paired with an ebony fretboard, and a set of Kiesel's Beryllium humbuckers. He landed on those because they're lower output and more classic-sounding. This is the first iteration of his namesake guitar. He puts D'Addario XLs (.010ā.042) on all his 6-strings, and is typically tuned to standard. He attacks the strings with Dunlop Nylon 1.0 mm picks.
Swan Song
You won't see Will's name or signature emblazoned anywhere on the instrument, but the dead giveaway it's his is the swan silhouette inlay at the 12th fret.
Fresh Cut
Here's Will's latest signature. Kiesel provided it for him before DGD's current headlining tour with Polyphia.
A Name Doesnāt Mean a Thing
"The shameless self-promoter in me says I should use the signature, but I just go for tone and feel," admits Swan. So while he tours with a pair of his signature Kiesel WS6 models, he says this is his current crush: a custom Delos model with Kiesel Lithium single-coils. (Fun fact: Only Jeff Kiesel is able to pull off this splashy purple flame finish.) Swan has used the Delos extensively on the last two Dance Gavin Dance releases (2018's Artificial Selection and 2020's Afterburner).
Small Box, Big Rock
"For all my stuff, I swear by my Orange Rockerverb 100," said Swan in an interview with PG in 2016. "It constantly just kills every other amp." And while that may still hold true for the guitarist, he has retired his beloved Rockerverb from the road. In its place now sits a Friedman Small Box 50W blaster.
"This amp does both extremes I need: heavy drive and crystal cleans." So he loves the amp's versatility, and while it does harken back to vintage Marshall mojo (with its EL34s), Friedman's interpretation gives such yesteryear sounds a modern platform.
Cab-Panion
The Small Box feeds a Friedman 2x12 Vintage Cabinet that is loaded with Celestion Vintage 30 speakers.
"I love synth pedals," declares Swan. "I'm always looking for a good synth pedal. When I found the SY-300, it blew my mind." He's twisted his guitar signal on the past four DGD records with that big blue Boss box. The two note repeaters in this drawer are the Strymon El Capistan and MXR Carbon Copy.
Pitch Me, Synth Me
Another of Swan's favorite and heavily used pedals is the Eventide PitchFactor. He's warped notes with that modulation machine since 2015's Instant Gratification and continues to explore new wormholes and unearth inspiration from its many functions. Continuing the theme from the previous photo, he's working with three more synth-y pedals from Electro-Harmonix: a C9 Organ Machine, a Mono Synth ("it makes cool fart sounds"), and a Synth9. The remaining sound swirler is the EarthQuaker Devices Grand Orbiter phaser.
Weird, Wild Stuff
The final drawer keeps the madness moving with a DigiTech Whammy and a Death By Audio Rooms reverberator. And since the Whammy is stowed in the rack, he abstains from the foot-controlled, pitch-shifting function and only uses the octave for the bridge of fan favorite "We Own the Night."
Ground Control to Major Swan
Giving order to his rack full of pedals is the Voodoo Lab Ground Control Pro MIDI controller. Sneaking into the shot is an Ernie Ball VP Jr volume pedal that Will uses only for killing his signal for tuning.
- Sianvar's Will Swan: Beautiful Intensity - Premier Guitar āŗ
- āAnyone Who Thinks the Death of the Electric Guitar Is Upon Us Is ... āŗ
- Rig Rundown: Polyphia's Scott LePage - Premier Guitar āŗ
- āAnyone Who Thinks the Death of the Electric Guitar Is Upon Us Is Very out of Touchā - Premier Guitar āŗ
- āAnyone Who Thinks the Death of the Electric Guitar Is Upon Us Is Very out of Touchā - Premier Guitar āŗ
100 watts of clean-to-dirty power in a slim, light, 2-channel, tour-ready design that's as easy on the billfold as your back.
The 2-channel, Tour Baby guitar amp is incredibly versatile in a variety of playing situations. The onboard studio grade VCA compressor of Tour Babyās refined clean channel, offers pristine clean tones with active or passive pickups. It provides a consistent dynamic range and low noise in extreme settings without the need for separate pedals. It includes precise bass and treble EQ controls.
The naturally voiced dirty channel of this tone machine allows players to easily get that sought after āpoint of breakupā sound . A custom voiced presence control and powerful 3-band EQ control means the Tour Babyās tone can be shaped to cut-through the mix. Add to that a footswitchable volume control, that provides a stage-friendly volume boost option for live applications.
Leveraging 3D printing technology, the new Floyd Rose Original locking nuts are designed to deliver unmatched precision and consistency, replacing the traditional ālost waxā casting method that dominated for decades.
The shift to 3D printing allows for intricate detailing and tighter tolerances, ensuring each nut meets exact specifications.
The process begins with powdered metal, which is precisely 3D printed into the desired shape using advanced metal printing technology. After printing, the parts are depowdered and cleaned before undergoing a sintering processāan advanced heat treatmentāduring which the parts achieve full density and hardness. Lastly, the nuts are CNC ākiss-cutā to exacting specifications for consistency and control of the fit before receiving a premium electroplating finish.
āFloyd Rose has always been synonymous with innovation, and by embracing this incredible new technology we are able to continue that legacy,ā said Andrew Papiccio, president of AP International Music Supply of which Floyd Rose is a division. āThe accuracy and flexibility of the new 3D printing method will allow us to make a more consistent piece while also giving us full control of the manufacturing right here in the USA.ā
Initially, the 3D-printed locking nuts will be available in ten classic sizes with a 10ā radius, with plans to expand the range to accommodate various fretboard radii in Spring 2025. This augmentation will offer players more options for customizing their setups to match a wide variety of fretboard curvatures.
To get a sneak peek at the new Floyd Rose USA Series, come visit us at NAMM in booth 5734 in Hall D.
With flexible voltage adjustments, precise control, customizable protection, compact design, and affordable pricing at $299, the Brownie is the ultimate solution for optimizing tone and safeguarding your gear.
AmpRx, the trusted name behind the industry-renowned BrownBox, has unveiled its newest innovation: The Brownie, a voltage-optimizing power supply for modern amps and the first of its kind.
Designed by AmpRx co-owner and CEO Cassandra Sotos (2024 NAMM Female Entrepreneur of the Year), the Brownie provides unparalleled control, flexibility, and protection specifically for modern tube amplifiers by allowing the player to both increase and decrease voltage with volt-by-volt precision.
Priced at $299, the Brownie offers an affordable and essential solution for protecting your investment in your high-quality tube amp. It allows you to optimize your tone and safeguard your gear from variations in voltage by givingthe ultimate advantage: knowing exactly what youāre feeding your amp.
Known as the secret weapon of touring professionals, AmpRx products have been spotted on stage with bands like the Red Hot Chili Peppers, Lynyrd Skynyrd, Zac Brown Band, Iron Maiden, and many more. AmpRx is now bringing its game-changing technology to an even broader audience with this compact, affordable, and versatile product. Try the Brownie for yourself and discover exactly why artists, amp designers, and technicians rely on AmpRx to provide consistent sound, performance, and extend the life of their gear.
The Brownie will be available January 20th, 2025, presented at NAMM Global Media Day and on display at Booth #5630.
WHAT MAKES THE BROWNIE SPECIAL? Building on the success of the flagship BrownBox, the Brownie offers key innovations tailored for modern amplifiers:
- Flexible Voltage Adjustments: The Brownie is the first in the AmpRx line to both decrease and increase voltage, providing optimal performance for modern tube amps (often at 117-120V).
- Precise Control: Adjust voltage in ultra-precise -1V increments when decreasing, and by +3V or +5Vwhen increasing, allowing musicians to fine-tune their tone with precision.
- Customizable Protection: The Brownie ensures safe operation, putting control directly in the player's hands, and includes two fuse options: 2A for smaller setups and 4A for larger setups, ensuring compatibility with diverse gear.
- Compact and Portable Design: Smaller and lighter than the original BrownBox, the Brownie is perfect for musicians seeking portability, durability, and streamlined functionality. It can even fit on a pedalboard or in a backpack.
- Wide Accessibility: At just $299, the Brownie offers professional-grade voltage control at a price point thatās accessible to musicians everywhere.
Email sales@brownbox.rocks to order and stop by NAMM Booth #5630 to see the Brownie in action, talk with the owners, team and artists, and see exactly why so many people insist onAmpRx products when they make music.
For more information, please visit brownbox.rocks.
When every guitar claims to be special, how can any guitar truly stand out?
In the guitar world, a transformation is underway that reminds me of the rise and fall of empires. The modern boutique guitar market, which once felt to me like an underground treasure trove, now seems poised on the precipice. It has grown, matured, and, in my opinion, overextended itself. Are we cresting the wave? Has the boutique boom run its course, or is it simply shedding its skin in metamorphosis?
Guitar building has been around for centuries, mostly as an individual, artisanal endeavor until the late 19th century, when it began to be dominated by manufacturing entities. The boutique guitar category as we know it today began as a reaction to the hegemony of big brands. It was a calling and philosophyāa return to individual builders and small shop manufacturers in the mainstream consciousness. Builders crafted instruments that evoked the patinated romance of vintage instruments as well as the hot-rod aesthetic. What started with a handful of outliers has now become an ecosystem. But, like all trends, thereās a limit to how far it can stretch before it must adapt or collapse.
Pioneers to Proliferation
In the early 1970s, builders like Rick Turner, John Suhr, Michael Gurian, and Bernie Rico, among others, stook as renegades of the modern boutique scene. They were voices bucking the production-line trend with craftsmanship that evoked past masters like DāAngelico, Bigsby, or even Stradivarius. These builders werenāt just producing instruments; they were making statements. A guitar by Parker or a Manzer wasnāt just a tool, it was a declaration of the builderās ethos and visionāsomething that might have been lost in the guitar boom of the ā60s.
Today, the boutique world is a crowded stage where hundreds, if not thousands, of builders compete for the attention of an audience with only so much disposable income. Plus, the custom allure is no longer the sole province of artisans; custom shop offerings from major brands like Fender, Gibson, and PRS have blurred the lines. CNC machining and production streamlining have made āboutiqueā features practical, even necessary, for larger operations. To their credit, unlike at the birth of the vintage market, the big guys saw the wave as well. The once-clear delineation between boutique and mainstream is murkier than ever, which by its nature dilutes everyoneās impact in the segment.
In economic terms, this is a textbook example of market saturation. There are only so many players willing and able to spend $5,000, $10,000, or more on a guitar. Supply has exploded, but demand may be plateauing. Handmade boutique guitars, once a rarefied niche, are now ubiquitous at trade shows, online marketplaces, and across social media feeds. This leads me to a pressing question: When every guitar claims to be special, how can any guitar truly stand out?
The Instagram Paradox
Online, custom guitars have become as much about image as they are about sound. It seems any builder with a board and a butter knife is trolling for your approval. A scroll through Instagram reveals a sea of small-batch instruments, but thereās a creeping sense of dĆ©jĆ vu. How many āoffsetā guitars with stained burl tops and pre-distressed finishes can one truly appreciate before they begin to blur together? Social media, once a powerful tool for builders to connect with their clientele, has become a double-edged sword. On the one hand, itās never been easier to showcase work to a global audience. On the other, the sheer volume of content has weakened the impact.
āA guitar by Parker or a Manzer wasnāt just a tool, it was a declaration of the builderās ethos and visionāsomething that might have been lost in the guitar boom of the ā60s.ā
The Buyerās Shift
Meanwhile, players too are evolving. With the pandemic-fueled spike in sales fading, some tastes are turning away from the museum-worthy builds in favor of simpler, more traditional guitars. In a way, the legacy brands may now be a salve for the disaffected. In an ironic twist, they are seen as the true foundation of the industryāthe original and genuine as opposed to a hip fad.
What Comes Next?
So, has the boutique guitar market peaked? Perhaps. But a peak doesnāt necessarily signal decline. Just as the boutique segment was born from a reaction to mass production, the next wave may be driven by a return to fundamentals. Builders who adapt to a changing landscape or who have built their own legacy will continue to thrive. Those who have not entered the general consciousness may find themselves left behind.
In the end, the boutique guitar market will endure, not because of its size, but because of its soul. Just as guitar building began as an individual endeavor, that heritage will continue. The challenge is to capture the essence of what makes a guitar special in the first place: the connection between builder and playerāand the magic of turning wood and wire into music.