
Hedvig Mollestad’s main guitar is a blonde 1988 Gibson ES-335 Showcase Edition, which she modified with ’57 Classic humbuckers, Bigsby tremolo, and gold hardware.
After seven albums with her trio, the avant-garde Norwegian guitarist branches out and collaborates with the Trondheim Jazz Orchestra on a concept album, Maternity Beat, which explores themes of empathy and parenthood, inspired by displaced persons fleeing war.
For a stiff contraption of metal and wood, the guitar can convey an extraordinary range of human emotions. Combine it with an 11-piece ensemble and the options expand like a flower. Norway’s Hedvig Mollestad, her blonde Gibson ES-335 in hand, revels in these myriad possibilities on her latest album Maternity Beat, a commissioned project with the Trondheim Jazz Orchestra. (Previous TJO guest collaborators include Chick Corea and Joshua Redman—not too shabby.)
It's a logical progression. Over the course of seven albums for Rune Grammofon since 2011, the Oslo-based Mollestad remained focused on the decidedly rock-edged sound of the Hedvig Mollestad Trio, with Ellen Brekken on bass and Ivar Loe Bjørnstad on drums. Then came a shift in 2020, which led to the release of two solo albums, Ekhidna and Tempest Revisited (2021), also for Rune, that changed the sonic equation.
Instead of electric bass, Mollestad recruited two keyboardists for Ekhidna and added trumpet. On Tempest Revisited, the lineup grew to include three saxophonists and two drummers. She may not have known it right away, but she was laying the foundation for Maternity Beat and the expanded sound world made possible by the TJO.
Hedvig Mollestad & Trondheim Jazz Orchestra - All Flights Cancelled
“The title Maternity Beat grasps at our only common experience, that we are all born from someone. It’s not an homage to perfect parenting or motherhood, but it comes from an experience of deep caring, and a kind of awakening on the question of what makes us care, what makes us act.”
Part of the catalyst was motherhood and the huge personal and professional changes it can bring. “My first child was born in 2015 and the second in 2017,” she explains. But more than this, it was the plight of migrants, including many children, during this same period that triggered Mollestad’s artistic response. “At that time, it was mostly people fleeing the Syrian war,” she observes, “and a lot of them came to Norway. They were treated in a harsh manner, picked up in the middle of the night and driven up north where the weather was minus 40. It was so inhumane. This was happening while my children were very small, and it had a big impact on me.”
The disconnect between this hardship and her own relative comfort proved jarring for Mollestad and others in her circle, and it prompted a search for new modes of expression. “You go around in your perfect everyday mood, happy to play with your children while people are experiencing real traumas so close to us. I wasn’t doing anything in particular, except thinking about it. So, it made me wonder: What is caring for other people? What is it that makes us care? Do we have to be parents? What does it take to care for another’s child? The title Maternity Beat grasps at our only common experience, that we are all born from someone. It’s not an homage to perfect parenting or motherhood, but it comes from an experience of deep caring, and a kind of awakening on the question of what makes us care, what makes us act.”“It’s so dangerous to play in a band with Ståle because he’s such a box of extreme surprises and wonderfulness that you really have to step up and get your game on to match what he’s doing.”
To convey any of this, Mollestad realized, she needed words. And so, as a first, she wrote lyrics. More than sung melodies, they are mainly short spoken-word passages voiced by Mai Elise Solberg and Ingebjørg Loe Bjørnstad. At times the two also harmonize wordless melodies as part of the orchestra (joined by Mollestad herself on the culminating epic “Maternity Suite”). “Is there a boat on the horizon?” they intone on the album’s leadoff track. “With mothers and children and fathers? … / Life is all they bring / Life is all we bring.”
It wasn’t just the heightened turmoil of this period that led Mollestad away from the direction of her trio. “I’d always been true to this guitar-only concept,” she says, “but I found myself wanting to break it up a little more.” This didn’t necessarily mean downplaying the guitar, but rather featuring it in different settings to explore its capabilities more fully. In this respect, she mirrors the influence of a major role model, veteran ECM recording artist Terje Rypdal.
Hedvig Mollestad's Gear
Mollestad uses various Fender amps on tour, but her go-to setup is an early-’70s Fender Dual Showman Reverb atop a 2x15 cabinet.
Photo by Julia Marie Naglestad
Guitars
- 1988 Gibson ES-335 Showcase Edition (modified with’57 Classic pickups, Bigsby tremolo, gold hardware)
- 1970 Gibson ES-335 (for “On the Horizon, Part 2”)
- Gibson ES-345
Amps
Close to home:
- Fender Dual Showman Reverb, 2x15 cabinet (approx. 1972)
For the road (options requested for backline):
- Vintage Fender Super Reverb
- Fender Bassman with 4x10 cabinet
- Fender Deluxe Reverb
- Orange Rockerverb 100 MKIII
Effects
- EarthQuaker Palisades V2 Overdrive
- Vulk Audio Germanium Fuzz
- Boss TU-3 Chromatic Tuner
- Moog Moogerfooger
- Empress Superdelay
- Boss DD-7 Digital Delay
- Ernie Ball volume pedal
- Roland EV-5 Expression Pedal
Strings and Picks
- Elixir or Ernie Ball, .011–.048
- Dunlop 1.0 mm (default)
- Dunlop Jazz III 3 mm (for jazz)
- Dunlop .73 mm (for strumming)
One priority was moving away from electric bass—and yet Brekken, who had always doubled on upright bass with Mollestad’s trio for the more jazz-oriented numbers, had made herself indispensable enough to get hired on upright for Maternity Beat. “It’s easy for a guitarist to play with bass guitar,” Mollestad maintains. “It’s the same kind of riffing, the same kind of fingering, and it’s beautiful, but I wanted to move away from that, which is why I first chose the double keyboards on Ekhidna. But I still needed Ellen’s presence on Maternity Beat. Her sound is so full, and her beat is so concise and steady, and I really needed her energy. It was also nice to involve her in such a personal project because we’re close friends.”
On keyboards, Mollestad brought in the formidable Ståle Storløkken, from the influential electro-acoustic improvising quartet Supersilent. Storløkken’s toolkit includes otherworldly synths, warm Rhodes textures and a raw, earthy Hammond organ that can recall Jan Hammer with John Abercrombie on Timeless (or perhaps Larry Young with the Tony Williams Lifetime).
When she spoke to Premier Guitar, Mollestad was on the road with Storløkken as part of a new trio called Weejuns (a play on “Norwegians”). “It’s so dangerous to play in a band with Ståle,” she says, “because he’s such a box of extreme surprises and wonderfulness that you really have to step up and get your game on to match what he’s doing. There are so many beautiful details coming out and he’s so musical. You can’t dwell on your choices when you play with him, you just have to act.”
Hedvig Mollestad’s Maternity Beat is a collab with the Trondheim Jazz Orchestra. Mollestad was moved by the plights of refugees and wanted to explore themes of empathy and how that relates to parenthood.
While Maternity Beat is a departure, one thing that hasn’t changed for Mollestad is her main axe, the semi-hollow ES-335, chosen precisely for its versatility in jazz and rock settings. That plus vintage Fender amplification and a pedalboard full of fuzztones and delays keeps Mollestad in her happy place. “I need my tuner,” she clarifies, citing fairly extensive use of the Bigsby tremolo arm, which can wreak havoc during a set. “Also, with the trio there are songs where we have to tune to drop D in the middle of a song. In ‘Leo Flash’ Return to the Underworld,’ for example, we have to retune on the last drum break.”
In aesthetic terms, Mollestad wanted her encounter with the TJO to depart from a mainstream big band sound. To that end, she enlisted not only Storløkken but violinist Adrian Løseth Waade and flutist Trine Knutsen as prominent melodic voices to supplement the guitar, two saxophones, and trumpet. There are complex, meticulously-notated lines and counterpoint but also room for the breath and collective release of improvisation. Elements of chamber music, prog rock, and fusion intermingle as Brekken, drummer Torstein Lofthus, and percussionist Ingvald André Vassbø lay a robust rhythmic foundation.
“You go around in your perfect everyday mood, happy to play with your children, while people are experiencing real traumas so close to us.”
Mollestad’s guitar is a shapeshifting constellation of sound, from the crunchy overdriven speed-riff of “On the Horizon, Part 2” to the fractured, echoing wails of the markedly dissonant, slow-grinding “Do Re Mi Ma Ma.” Her glassy, expansive chording meshes with Storløkken’s eerie melodies in a marvelous five-minute duet that opens the title track, before a transition to some of the richest ensemble orchestration on the album. And on “Maternity Suite,” she goes full-on arena rock, with big anthemic chords that give way to a striking and truly imaginative flourish: a unison passage for fuzz guitar and flute.
“All Flights Cancelled” is an outlier, a song conceived for (and recorded by) Mollestad’s trio but reworked for Maternity Beat as the one track without the full TJO ensemble. “I felt that we really needed a combo piece,” she explains. “The album starts with dark, heavy emotional stuff and then this song is a little break in the middle, a fun song to play, focusing on Ståle with [Torstein and Ingvald] both playing drum sets.”
Mollestad switches up her picks depending on what she’s playing. Her default is Dunlop 1 .0 mm, but she’ll use a Jazz III for jazz runs, and a .73 mm pick for strumming.
Photo by Arne Haug
Amid the lyrical guitar balladry and lush ensemble adornment of “Her Own Shape,” the voices return, reciting words on what Mollestad calls parenthood’s “extreme gift and responsibility.” “My cell within me / Will split to become larger / Part to become stronger,” they speak about watching one’s offspring separate and blossom.
“It’s so strong and sad at the same time,” Mollestad says, “because they will always be your biggest concern and you will carry it with you everywhere. At the same time, they’re here to live their own life. And they are perfect as they are. You don’t have to interfere at all because they’re the most equipped to be perfect people. You just have to be yourself because that is what they need from you.”
But how to get through those difficult moments? On “Little Lucid Demons/Alfons” Mollestad recommends a way forward. In unison and with impeccable timing, Solberg and Bjørnstad offer a staccato pep talk of sorts for when the kids “pull your hair for you, and paint it gray.” Think of everything, they suggest, in terms of music:
look for swing
look for flow
look for beat
and then
take it away.Hedvig Mollestad Trio - Beastie, Beastie (Live)
The Hedvig Mollestad Trio goes hard during a Music in Refuge pandemic concert on the deep groove, “Beastie, Beastie” from their 2018 album, Smells Funny. Jump to 3:15 for a taste of Mollestad’s Bigsby-fueled soloing prowess.
This legendary vintage rack unit will inspire you to think about effects with a new perspective.
When guitarists think of effects, we usually jump straight to stompboxes—they’re part of the culture! And besides, footswitches have real benefits when your hands are otherwise occupied. But real-time toggling isn’t always important. In the recording studio, where we’re often crafting sounds for each section of a song individually, there’s little reason to avoid rack gear and its possibilities. Enter the iconic Eventide H3000 (and its massive creative potential).
When it debuted in 1987, the H3000 was marketed as an “intelligent pitch-changer” that could generate stereo harmonies in a user-specified key. This was heady stuff in the ’80s! But while diatonic harmonizing grabbed the headlines, subtler uses of this pitch-shifter cemented its legacy. Patch 231 MICROPITCHSHIFT, for example, is a big reason the H3000 persists in racks everywhere. It’s essentially a pair of very short, single-repeat delays: The left side is pitched slightly up while the right side is pitched slightly down (default is ±9 cents). The resulting tripling/thickening effect has long been a mix-engineer staple for pop vocals, and it’s also my first call when I want a stereo chorus for guitar.
The second-gen H3000S, introduced the following year, cemented the device’s guitar bona fides. Early-adopter Steve Vai was such a proponent of the first edition that Eventide asked him to contribute 48 signature sounds for the new model (patches 700-747). Still-later revisions like the H3000B and H3000D/SE added even more functionality, but these days it’s not too important which model you have. Comprehensive EPROM chips containing every patch from all generations of H3000 (plus the later H3500) are readily available for a modest cost, and are a fairly straightforward install.
In addition to pitch-shifting, there are excellent modulation effects and reverbs (like patch 211 CANYON), plus presets inspired by other classic Eventide boxes, like the patch 513 INSTANT PHASER. A comprehensive accounting of the H3000’s capabilities would be tedious, but suffice to say that even the stock presets get deliciously far afield. There are pitch-shifting reverbs that sound like fever-dream ancestors of Strymon’s “shimmer” effect. There are backwards-guitar simulators, multiple extraterrestrial voices, peculiar foreshadows of the EarthQuaker Devices Arpanoid and Rainbow Machine (check out patch 208 BIZARRMONIZER), and even button-triggered Foley effects that require no input signal (including a siren, helicopter, tank, submarine, ocean waves, thunder, and wind). If you’re ever without your deck of Oblique Strategies cards, the H3000’s singular knob makes a pretty good substitute. (Spin the big wheel and find out what you’ve won!)
“If you’re ever without your deck of Oblique Strategies cards, the H3000’s singular knob makes a pretty good substitute.”
But there’s another, more pedestrian reason I tend to reach for the H3000 and its rackmount relatives in the studio: I like to do certain types of processing after the mic. It’s easy to overlook, but guitar speakers are signal processors in their own right. They roll off high and low end, they distort when pushed, and the cabinets in which they’re mounted introduce resonances. While this type of de facto processing often flatters the guitar itself, it isn’t always advantageous for effects.
Effects loops allow time-based effects to be placed after preamp distortion, but I like to go one further. By miking the amp first and then sending signal to effects in parallel, I can get full bandwidth from the airy reverbs and radical pitched-up effects the H3000 can offer—and I can get it in stereo, printed to its own track, allowing the wet/dry balance to be revisited later, if needed. If a sound needs to be reproduced live, that’s a problem for later. (Something evocative enough can usually be extracted from a pedal-form descendant like the Eventide H90.)
Like most vintage gear, the H3000 has some endearing quirks. Even as it knowingly preserves glitches from earlier Eventide harmonizers (patch 217 DUAL H910s), it betrays its age with a few idiosyncrasies of its own. Extreme pitch-shifting exhibits a lot of aliasing (think: bit-crusher sounds), and the analog Murata filter modules impart a hint of warmth that many plug-in versions don’t quite capture. (They also have a habit of leaking black goo all over the motherboard!) It’s all part of the charm of the unit, beloved by its adherents. (Well, maybe not the leaking goo!)
In 2025, many guitarists won’t be eager to care for what is essentially an expensive, cranky, decades-old computer. Even the excitement of occasional tantalum capacitor explosions is unlikely to win them over! Fortunately, some great software emulations exist—Eventide’s own plugin even models the behavior of the Murata filters. But hardware offers the full hands-on experience, so next time you spot an old H3000 in a rack somewhere—and you’ve got the time—fire it up, wait for the distinctive “click” of its relays, spin the knob, and start digging.
The luthier’s stash.
There is more to a guitar than just the details.
A guitar is not simply a collection of wood, wire, and metal—it is an act of faith. Faith that a slab of lumber can be coaxed to sing, and that magnets and copper wire can capture something as expansive as human emotion. While it’s comforting to think that tone can be calculated like a tax return, the truth is far messier. A guitar is a living argument between its components—an uneasy alliance of materials and craftsmanship. When it works, it’s glorious.
The Uncooperative Nature of Wood
For me it all starts with the wood. Not just the species, but the piece. Despite what spec sheets and tonewood debates would have you believe, no two boards are the same. One piece of ash might have a bright, airy ring, while another from the same tree might sound like it spent a hard winter in a muddy ditch.
Builders know this, which is why you’ll occasionally catch one tapping on a rough blank, head cocked like a bird listening. They’re not crazy. They’re hunting for a lively, responsive quality that makes the wood feel awake in your hands. But wood is less than half the battle. So many guitarists make the mistake of buying the lumber instead of the luthier.
Pickups: Magnetic Hopes and Dreams
The engine of the guitar, pickups are the part that allegedly defines the electric guitar’s voice. Sure, swapping pickups will alter the tonality, to use a color metaphor, but they can only translate what’s already there, and there’s little percentage in trying to wake the dead. Yet, pickups do matter. A PAF-style might offer more harmonic complexity, or an overwound single-coil may bring some extra snarl, but here’s the thing: Two pickups made to the same specs can still sound different. The wire tension, the winding pattern, or even the temperature on the assembly line that day all add tiny variables that the spec sheet doesn’t mention. Don’t even get me started about the unrepeatability of “hand-scatter winding,” unless you’re a compulsive gambler.
“One piece of ash might have a bright, airy ring, while another from the same tree might sound like it spent a hard winter in a muddy ditch.”
Wires, Caps, and Wishful Thinking
Inside the control cavity, the pots and capacitors await, quietly shaping your tone whether you notice them or not. A potentiometer swap can make your volume taper feel like an on/off switch or smooth as an aged Tennessee whiskey. A capacitor change can make or break the tone control’s usefulness. It’s subtle, but noticeable. The kind of detail that sends people down the rabbit hole of swapping $3 capacitors for $50 “vintage-spec” caps, just to see if they can “feel” the mojo of the 1950s.
Hardware: The Unsung Saboteur
Bridges, nuts, tuners, and tailpieces are occasionally credited for their sonic contributions, but they’re quietly running the show. A steel block reflects and resonates differently than a die-cast zinc or aluminum bridge. Sloppy threads on bridge studs can weigh in, just as plate-style bridges can couple firmly to the body. Tuning machines can influence not just tuning stability, but their weight can alter the way the headstock itself vibrates.
It’s All Connected
Then there’s the neck joint—the place where sustain goes to die. A tight neck pocket allows the energy to transfer efficiently. A sloppy fit? Some credit it for creating the infamous cluck and twang of Fender guitars, so pick your poison. One of the most important specs is scale length. A longer scale not only creates more string tension, it also requires the frets to be further apart. This changes the feel and the sound. A shorter scale seems to diminish bright overtones, accentuating the lows and mids. Scale length has a definite effect on where the neck joins the body and the position of the bridge, where compromises must be made in a guitar’s overall design. There are so many choices, and just as many opportunities to miss the mark. It’s like driving without a map unless you’ve been there before.
Alchemy, Not Arithmetic
At the end of the day, a guitar’s greatness doesn’t come from its spec sheet. It’s not about the wood species or the coil-wire gauge. It’s about how it all conspires to either soar or sink. Two guitars, built to identical specs, can feel like long-lost soulmates or total strangers. All of these factors are why mix-and-match mods are a long game that can eventually pay off. But that’s the mystery of it. You can’t build magic from a parts list. You can’t buy mojo by the pound. A guitar is more than the sum of its parts—it’s a sometimes unpredictable collaboration of materials, choices, and human touch. And sometimes, whether in the hands of an experienced builder or a dedicated tinkerer, it just works.
Two Iconic Titans of Rock & Metal Join Forces for a Can’t-Miss North American Trek
Tickets Available Starting Wednesday, April 16 with Artist Presales
General On Sale Begins Friday, April 18 at 10AM Local on LiveNation.com
This fall, shock rock legend Alice Cooper and heavy metal trailblazers Judas Priest will share the stage for an epic co-headlining tour across North America. Produced by Live Nation, the 22-city run kicks off September 16 at Mississippi Coast Coliseum in Biloxi, MS, and stops in Toronto, Phoenix, Los Angeles, and more before wrapping October 26 at The Cynthia Woods Mitchell Pavilion in The Woodlands, TX.
Coming off the second leg of their Invincible Shield Tour and the release of their celebrated 19th studio album, Judas Priest remains a dominant force in metal. Meanwhile, Alice Cooper, the godfather of theatrical rock, wraps up his "Too Close For Comfort" tour this summer, promoting his most recent "Road" album, and will have an as-yet-unnamed all-new show for this tour. Corrosion of Conformity will join as support on select dates.
Tickets will be available starting Wednesday, April 16 at 10AM local time with Artist Presales. Additional presales will run throughout the week ahead of the general onsale beginning Friday, April 18 at 10AM local time at LiveNation.comTOUR DATES:
Tue Sep 16 – Biloxi, MS – Mississippi Coast Coliseum
Thu Sep 18 – Alpharetta, GA – Ameris Bank Amphitheatre*
Sat Sep 20 – Charlotte, NC – PNC Music Pavilion
Sun Sep 21 – Franklin, TN – FirstBank Amphitheater
Wed Sep 24 – Virginia Beach, VA – Veterans United Home Loans Amphitheater
Fri Sep 26 – Holmdel, NJ – PNC Bank Arts Center
Sat Sep 27 – Saratoga Springs, NY – Broadview Stage at SPAC
Mon Sep 29 – Toronto, ON – Budweiser Stage
Wed Oct 01 – Burgettstown, PA – The Pavilion at Star Lake
Thu Oct 02 – Clarkston, MI – Pine Knob Music Theatre
Sat Oct 04 – Cincinnati, OH – Riverbend Music Center
Sun Oct 05 – Tinley Park, IL – Credit Union 1 Amphitheatre
Fri Oct 10 – Colorado Springs, CO – Broadmoor World Arena
Sun Oct 12 – Salt Lake City, UT – Utah First Credit Union Amphitheatre
Tue Oct 14 – Mountain View, CA – Shoreline Amphitheatre
Wed Oct 15 – Wheatland, CA – Toyota Amphitheatre
Sat Oct 18 – Chula Vista, CA – North Island Credit Union Amphitheatre
Sun Oct 19 – Los Angeles, CA – Kia Forum
Wed Oct 22 – Phoenix, AZ – Talking Stick Resort Amphitheatre
Thu Oct 23 – Albuquerque, NM – Isleta Amphitheater
Sat Oct 25 – Austin, TX – Germania Insurance Amphitheater
Sun Oct 26 – Houston, TX – The Cynthia Woods Mitchell Pavilion
*Without support from Corrosion of Conformity
MT 15 and Archon 50 Classic amplifiers offer fresh tones in release alongside a doubled-in-size Archon cabinet
PRS Guitars today released the updated MT 15 and the new Archon Classic amplifiers, along with a larger Archon speaker cabinet. The 15-watt, two-channel Mark Tremonti signature amp MT 15 now features a lead channel overdrive control. An addition to the Archon series, not a replacement, the 50-watt Classic offers a fresh voice by producing retro rock “classic” tones reminiscent of sound permeating the radio four and five decades ago. Now twice the size of the first Archon cabinet, the Archon 4x12 boasts four Celestion V-Type speakers.
MT 15 Amplifier Head
Balancing aggression and articulation, this 15-watt amp supplies both heavy rhythms and clear lead tones. The MT 15 revision builds off the design of the MT 100, bringing the voice of the 100’s overdrive channel into its smaller-format sibling. Updating the model, the lead channel also features a push/pull overdrive control that removes two gain stages to produce vintage, crunchier “mid gain” tones. The clean channel still features a push/pull boost control that adds a touch of overdrive crunch. A half-power switch takes the MT to 7 watts.
“Seven years ago, we released my signature MT 15 amplifier, a compact powerhouse that quickly became a go-to for players seeking both pristine cleans and crushing high-gain tones. In 2023, we took things even further with the MT 100, delivering a full-scale amplifier that carried my signature sound to the next level. That inspired us to find a way to fit the 100's third channel into the 15's lunchbox size,” said Mark Tremonti.
“Today, I’m beyond excited to introduce the next evolution of the MT15, now featuring a push/pull overdrive control on the Lead channel and a half-power switch, giving players even more tonal flexibility to shape their sound with a compact amp. Can’t wait for you all to plug in and experience it!”
Archon Classic Amplifier Head
With a refined gain structure from the original Archon, the Archon Classic’s lead channel offers a wider range of tones colored with gain, especially in the midrange. The clean channel goes from pristine all the way to the edge of breakup. This additional Archon version was developed to be a go-to tool for playing classic rock or pushing the envelope into modern territory. The Archon Classic still features the original’s bright switch, presence and depth controls. PRS continues to stock the Archon in retailers worldwide.
“The Archon Classic is not a re-issue of the original Archon, but a newly voiced circuit with the lead channel excelling in '70s and '80s rock tones and a hotter clean channel able to go into breakup. This is the answer for those wanting an Archon with a hotrod vintage lead channel gain structure without changing preamp tube types, and a juiced- up clean channel without having to use a boost pedal, all wrapped up in a retro-inspired cabinet design,” said PRS Amp Designer Doug Sewell.
Archon 4x12 Cabinet
As in the Archon 1x12 and 2x12, the mega-sized PRS Archon 4x12 speaker cabinet features Celestion V-Type speakers and a closed-back design, delivering power, punch, and tight low end. Also like its smaller brethren, the 4x12 is wrapped in durable black vinyl and adorned with a British-style black knitted-weave grill cloth. The Archon 4x12 is only the second four-speaker cabinet in the PRS lineup, next to the HDRX 4x12.
PRS Guitars continues its schedule of launching new products each month in 2025. Stay tuned to see new gear and 40 th Anniversary limited-edition guitars throughout the year. For all of the latest news, click www.prsguitars.com/40 and follow @prsguitars on Instagram, Tik Tok, Facebook, X, and YouTube.