Gibson’s Robi Johns: “Designing guitars is the most joyous part of my work.”

Robi Johns has played a role in Gibson’s acoustic operation since 1990, when he left teaching and running a music store to become the location’s in-house musician.
The Gibson acoustic division’s head dreamer studied with Christopher Parkening, toured, played, taught, and has collaborated with many artists on signature models in his three-decade career.
Bozeman is known as the Sweet Pea City, a reference to the prolific flower that put this colorful Montana burgh on the map in the early 1900s. But most of us know it as the home of the Gibson Acoustic Craftory, where the brand makes guitars ranging from historic models like the L-00, J-45, Hummingbird, Dove, and J-200 to signature guitars for Jerry Cantrell, Orianthi, and Keb’ Mo’ to the company’s budget-priced Generation Collection, which offers updates on Gibson’s slope-, broad-shouldered, and cutaway models, all with sound ports. Turns out the region’s stable, dry climate is good for building guitars as well as raising blossoms.
When Robi Johns arrived at Gibson’s Bozeman location in 1990, “it was a small cinder block building. It was relatively crowded, dusty, and noisy, but safe, and we had this little office area with one fax machine—the key communication tool back in the day. Now, I’m sitting in an office that’s quiet, clean, and well-lit. We have meeting areas and beautiful showroom and event areas. And the plant is spacious and quiet in most areas, and certainly very clean and very modern.”
How modern and spacious? Gibson unveiled an expansion at the facility in November, more than doubling its size from 21,000 to 48,000 square feet, updating and enlarging the machine shop, the Custom Shop, and overall guitar-building space. It’s a testament to both the durability of Gibson’s long-established models as well as the success of new instruments like the Generation Collection.
“We put the very lightest, thinnest neck on it possible—we couldn’t go any thinner, quite frankly. It’s thin as a Les Paul from the 1960s.”
Johns’ title is senior product development manager, Gibson acoustics, but he’s also one of the Craftory’s key guitar designers and an accomplished player. As a young man, he studied with classical-guitar virtuoso Christopher Parkening and became an adjunct professor in classical guitar at Montana State University, also in Bozeman. In addition to the aforementioned guitarists, he’s designed instruments for Sheryl Crow (a signature Southern Jumbo Supreme), Jackson Brown (a 10-year process that culminated in the Model 1 that bears Brown’s name), Slash, and Eric Church, among many others.
“If I had to summarize the qualities that each player desires,” he says of the artists he’s created instruments for, “number one is tone of the acoustic guitar, because that reflects the sound of the music that artist makes, and inspires them. They are looking for a response from the instrument—response and tone affects how you’re playing and causes a different emotional state. They are also searching for a certain look or design that reflects their persona and helps define how they look on stage. It’s a symbiotic relationship between the artist and model.”
A J-45 Deluxe Rosewood guitar gets its neck set with one of the company’s trademark dovetail neck-to-body joints.
Johns’ latest signature project is a collaboration for Americana/country darling Brandi Carlile, for release this year. “Brandi loves 1940s small-body LG-2s, so about three years ago she came to us and said, ‘Would you build me one of these ... like the one I use normally, but, you know, new?’ So, I had the honor of designing a historic-based LG-2 for her that she fell in love with. Recently, she asked us to do a model for her, so I was able to take the qualities of her LG-2 and put them into a guitar that would be suitable for consumers. In other words, we made it so it wasn’t so expensive to build, like her original, but I was able to include the sound and the feel of what she loved. I had to please the artist and people who love our guitars with the new Brandi Carlile LG-2 Custom.”
Johns was also involved in the creation of the Generation Collection, a new line of five acoustics—the G-Writer, the G-Bird, the G-45, G-200, and G-00—inspired by legacy designs but updated with sound ports and alternative neck woods, like utile (an African hardwood), and slim neck profiles, among other features. The idea was to create a fleet priced between $999 and $1,999 street—more easily affordable instruments targeted at less experienced players. For Johns, the project was both a strategic and a design challenge.
“The acoustic guitar is more introverted, and the electric guitar is more for an extroverted experience.”
“We thought about this for a couple years,” says Johns. “‘What do new guitarists, that aren’t necessarily Gibson fans, want?’ So, we gave them a guitar at a lower price point, relative to our other guitars, that is really easy to play. We put the very lightest, thinnest neck on it possible—we couldn’t go any thinner, quite frankly. It’s thin as a Les Paul from the 1960s. And we flattened out the fretboards so you can bend notes really easily. We also include all of the benefits of how we build guitars: a dovetail neck-to-body joint, a radius top or curved top with curved bracing, and a very light lacquer finish. We took the best of Gibson construction features and put them in this lower-price-point instrument.”
The Generation Collection are also the first Gibsons to feature a sound port, which the company calls a “Player Port,” following boutique builders and Taylor, Breedlove, and other well-respected acoustic guitar makers into this terrain.
“Response and tone affects how you’re playing and causes a different emotional state.”
Here’s an upper-deck view of the finishing area in Gibson’s Acoustic Craftory.
Besides its lovely climbing flowers and the Gibson Craftory, Bozeman is also known as a railroad town. A modest freight yard is nestled in its center, and there’s even an old beanery where railroad workers for the Northern Pacific grabbed a bite during that line’s heyday. Johns also comes from a place famous for the rails—Altoona, Pennsylvania. “It’s a very blue-collar coal mining and railroad town, so that kind of forced me into loving the expressive arts, in contrast. I became a lover of painting and music, so that led me into going to music school. I got a couple of degrees in guitar performance, and later became a recording artist, and I had interest in many diverse musical styles. I practiced, practiced, practiced the guitar, every day, to the Nth degree. So, I’ve spent all my life on a guitar.”
Johns was teaching and running a music store in Bozeman when he was invited to Gibson. “The president of this division called me up and said, ‘We need an artist here. We have everything but a real musician.’ So, I became the sales and marketing director for acoustic guitars in 1990 and have been here ever since. I had a lot to learn. Gibson was such a big brand, and initially, I was going all over the world promoting the guitars and helping with the marketing and sales of them. And then, I started working here with the best luthiers in the music industry, so that’s how it morphed into my work with designing guitars.”
An SJ-200 reaches the final stage of its building process—a meticulous setup.
Johns’ creative patch was interrupted, gravely, in 2012, when he suffered a hemorrhagic stroke. “I was told I was not going to live, I was not going to walk again, I was not going to use my arm again,” he recounts. “That is not what I decided was my fate. I had this strong wish to continue to use all that I’ve learned in my life’s experience—to contribute to what I love in music and arts and particularly the guitar. That kept me going and drove me to take on all these therapies. I still do therapy every day, because I want that quality of life back, and I’m enjoying doing what I’m doing with Gibson. It’s stopped me from being a player for a period of time, but it did not stop me from being a dreamer, or that I get to dream these guitars up with the artists and the great builders here.” Johns is working to reclaim his former playing prowess with the help of his current favorite guitars: a Gibson ES-175, which he praises for its acoustic-like tone—“I was a fan of Steve Howe in the ’70s”—and an acoustic Gibson Songwriter, along with a nylon-string instrument custom-built in Madrid.
If fate hadn’t lured Johns into the guitar life, he thinks that perhaps he might have chased his creative pursuits into film. “Sometimes I feel like a movie director,” he says. “I work with an artist and he or she creates a plot, and I get to direct the movie—analogous to designing the guitar, the most joyous part of my work. This is not just patronizing my own company, but I love Gibson. I get to work with the most absolutely brilliant people, highly skilled and inspiring, which nurtures me as a human being. I’m not playing guitar and being a performer anymore, but, metaphorically, I’m still reaching people all over the world—not with my music, but with the guitars that we build. And that fulfills me. That really is true.”
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The Melvins' Buzz Osborne joins the party to talk about how he helped Kurt Cobain find the right sounds.
Growing up in the small town of Montesano, Washington, Kurt Cobain turned to his older pal Buzz Osborne for musical direction. So on this episode, we’re talking with the Melvins leader about their friendship, from taking Cobain to see Black Flag in ’84 to their shared guitar journey and how they both thought about gear. And in case you’ve heard otherwise, Kurt was never a Melvins roadie!
Osborne’s latest project is Thunderball from Melvins 1983, something of a side trajectory for the band, which harkens back to this time in Osborne’s life. We dig into that and how it all relates and much more.
Intermediate
Intermediate
How David Gilmour masterully employs target notes to make his solos sing.
When I was an undergraduate jazz performance major struggling to get a handle on bebop improvisation, I remember my professor Dave LaLama admonishing me, “If you think playing over the fast tunes is hard, wait until you try playing over the ballads. What Dr. Lalama was trying to impart was that playing fast scales over fast changes could get you by, but playing melodically over slow tempos, when your note choices are much more exposed, would really test how well you could create meaningful phrases.
Although getting past the “this scale works over these chords” approach to improvisation generally requires hours of shedding, aiming for particular target notes (specific notes over specific chords) is an optimum strategy to maximize your practice time. In the realm of rock guitar, I can think of no greater master of the melodic target note technique while playing ballads than David Gilmour.
For the unfamiliar few, Gilmour was first enlisted by fledgling psychedelic rockers Pink Floyd in 1967, when original guitarist/vocalist Syd Barrett began having drug-induced struggles with mental health. The band experimented with various artistic approaches for several years before refining them into a cohesive “art rock” sound by the early ’70s. The result was an unbroken streak of classic, genre-defining conceptual albums that included Meddle, The Dark Side of the Moon, Wish You Were Here, Animals, and The Wall. Although bassist/vocalist Roger Waters assumed the role of de facto bandleader and primary songwriter, Gilmour was a significant contributor who was praised for his soulful singing and expertly phrased lead playing that seemed to magically rework pedestrian blues phrases into sublimely evocative melodies. His focus on musicality over excessive displays of technique made him a musician’s musician of sorts and earned him a stellar reputation in guitar circles. When Roger Waters left Pink Floyd in the mid ’80s, Gilmour surprised many by calmly assuming the leadership mantle, leading the band through another decade of chart-topping albums and stadium tours. Although Pink Floyd are not officially broken up (keyboardist and founding member Richard Wright died in 2008 while Gilmour and drummer Nick Mason joined forces with Ukrainian singer Andriy Khlyvnyuk on the one-off single “Hey Hey Rise Up” in 2022), Gilmour has mostly spent the last few decades concentrating on his solo career. His latest release, Luck and Strange, features his wife, novelist Polly Sampson, as primary lyricist and daughter Romany Gilmour as vocalist on several tracks. His recent tour filled arenas around the world.
Let’s take a page from Gilmour’s hallowed playbook and see how incorporating a few well-chosen target notes can give our playing more melody and structure.
For the sake of simplicity, all the examples use the Gm/Bb major pentatonic scale forms. In my experience as a teacher, I find that most students can get a pretty solid handle on the root-position, Form-I minor pentatonic scale but struggle to incorporate the other four shapes while playing lead. One suggestion I give them is to work on playing the scales from the top notes down and focus on the four highest strings only. I believe this is a more logical and useful approach to incorporating these forms into your vocabulary. Try playing through Ex. 1, Ex. 2, Ex. 3, and Ex. 4, which are based on the top-down approach of the Form I, Form II, Form IV, and Form I (up an octave) shapes respectively.
Ex. 1
Ex. 2
Ex. 3
Ex. 4
Once you’ve gotten a handle on the scales, try playing Ex. 5, which is loosely based on the extended introduction to Pink Floyd’s “Shine On You Crazy Diamond.” We begin by soloing over a static Gm chord for four measures. As target notes, I’ve chosen the root and 5th of the G minor chord ( the notes G and D, respectively). In the first measure, we’re starting in a minor pentatonic Form I with a bend up to the root of the Gm chord. A flurry of notes on beat 4 sets us up for the bend to the D in the second measure. The D note is again targeted in measure three—this time up an octave via a shift into the minor pentatonic Form II shape. Measure four aims for the G tonic up an octave, but ends with a bend that targets a C—the root of the IVm (Cm) chord in the final measure. By focusing on target notes and connecting them with embellishing licks, your lead lines will have a much better sense of direction and melodic narrative. Also, by only targeting the root and 5th of the chord, the target note approach will be easily transferrable to songs in a G blues context (G pentatonic minor over a G major or G dominant tonality).
Ex. 5
A further exploration of this approach, Ex. 6 begins with a two-beat pickup that resolves to the scale tonic G. This time however, the G isn’t serving as the root of the Im chord. Instead, it’s the 5th of Cm—the IVm chord. Employing the root of the pentatonic scale as the fifth of the IVm chord is a textbook Gilmour-ism and you can hear him use it to good effect on the extended intro to “Echoes” from Live in Gdansk. When approaching the C on beat 2 of the second full measure, bend up from the Bb on the 6th fret of the 1st string then slide up to the C on the 8th fret without releasing the bend or picking again. In the final measure, I’ve introduced two Db notes, which serve as the b5 “blue note” of the scale and provide melodically compelling passing tones on the way to the G target note on beat 4.
Ex. 6
Exclusively positioned in the Form-IV G minor pentatonic shape, Ex. 7 is based on a bluesy lick over the I chord in the first and third measures that alternately targets a resolution to the root of the IV chord (C ) and the root of the V chord (D7#9) in the second and fourth measures. Being able to resolve your lead phrases to the roots of the I, IV, and V chords on the fly is an essential skill ace improvisers like Gilmour have mastered.
Ex. 7
Now let’s turn our attention to the Bb major pentatonic scale, which is the relative major of G minor. Play through the Form I and Form II shapes detailed in Ex. 8 and Ex. 9 below. You’ll see I’ve added an Eb to the scale (technically making them hexatonic scales). This allows us a bit more melodic freedom and—most importantly—gives us the root note of the IV chord.
Ex. 8
Ex. 9
Channeling the melodic mojo of Gilmour’s lead jaunts on Pink Floyd’s “Mother” and “Comfortably Numb,” Ex. 10 targets chord tones from the I, IV, and V (Bb, Eb, and F) chords.
The muted-string rake in first measure helps “sting” the F note, which is the 5th of the Bb. Measure two targets a G note which is the 3rd of the Eb. This same chord/target note pairing is repeated in the third and fourth measures, although the G is now down an octave. For the F and Eb chords of measures five and six, I’ve mirrored a favorite Gilmour go-to: bending up to the 3rd of a chord then releasing and resolving to the root (an A resolving to an F for the F chord and a G resolving to an Eb for the Eb chord.) The final measure follows a melodic run down the Bb scale that ultimately resolves on the tonic. Be sure to pay attention to the intonation of all your bends, especially the half-step bend on the first beat of measure seven.
As a takeaway from this lesson, let’s strive to “Be Like Dave” and pay closer attention to target notes when soloing. Identify the roots of all the chords you’re playing over in your scales and aim for them as the beginning and/or ending notes of your phrases. Think of these target notes as support beams that will provide structure to your lead lines and ultimately make them more melodically compelling.
This legendary vintage rack unit will inspire you to think about effects with a new perspective.
When guitarists think of effects, we usually jump straight to stompboxes—they’re part of the culture! And besides, footswitches have real benefits when your hands are otherwise occupied. But real-time toggling isn’t always important. In the recording studio, where we’re often crafting sounds for each section of a song individually, there’s little reason to avoid rack gear and its possibilities. Enter the iconic Eventide H3000 (and its massive creative potential).
When it debuted in 1987, the H3000 was marketed as an “intelligent pitch-changer” that could generate stereo harmonies in a user-specified key. This was heady stuff in the ’80s! But while diatonic harmonizing grabbed the headlines, subtler uses of this pitch-shifter cemented its legacy. Patch 231 MICROPITCHSHIFT, for example, is a big reason the H3000 persists in racks everywhere. It’s essentially a pair of very short, single-repeat delays: The left side is pitched slightly up while the right side is pitched slightly down (default is ±9 cents). The resulting tripling/thickening effect has long been a mix-engineer staple for pop vocals, and it’s also my first call when I want a stereo chorus for guitar.
The second-gen H3000S, introduced the following year, cemented the device’s guitar bona fides. Early-adopter Steve Vai was such a proponent of the first edition that Eventide asked him to contribute 48 signature sounds for the new model (patches 700-747). Still-later revisions like the H3000B and H3000D/SE added even more functionality, but these days it’s not too important which model you have. Comprehensive EPROM chips containing every patch from all generations of H3000 (plus the later H3500) are readily available for a modest cost, and are a fairly straightforward install.
In addition to pitch-shifting, there are excellent modulation effects and reverbs (like patch 211 CANYON), plus presets inspired by other classic Eventide boxes, like the patch 513 INSTANT PHASER. A comprehensive accounting of the H3000’s capabilities would be tedious, but suffice to say that even the stock presets get deliciously far afield. There are pitch-shifting reverbs that sound like fever-dream ancestors of Strymon’s “shimmer” effect. There are backwards-guitar simulators, multiple extraterrestrial voices, peculiar foreshadows of the EarthQuaker Devices Arpanoid and Rainbow Machine (check out patch 208 BIZARRMONIZER), and even button-triggered Foley effects that require no input signal (including a siren, helicopter, tank, submarine, ocean waves, thunder, and wind). If you’re ever without your deck of Oblique Strategies cards, the H3000’s singular knob makes a pretty good substitute. (Spin the big wheel and find out what you’ve won!)
“If you’re ever without your deck of Oblique Strategies cards, the H3000’s singular knob makes a pretty good substitute.”
But there’s another, more pedestrian reason I tend to reach for the H3000 and its rackmount relatives in the studio: I like to do certain types of processing after the mic. It’s easy to overlook, but guitar speakers are signal processors in their own right. They roll off high and low end, they distort when pushed, and the cabinets in which they’re mounted introduce resonances. While this type of de facto processing often flatters the guitar itself, it isn’t always advantageous for effects.
Effects loops allow time-based effects to be placed after preamp distortion, but I like to go one further. By miking the amp first and then sending signal to effects in parallel, I can get full bandwidth from the airy reverbs and radical pitched-up effects the H3000 can offer—and I can get it in stereo, printed to its own track, allowing the wet/dry balance to be revisited later, if needed. If a sound needs to be reproduced live, that’s a problem for later. (Something evocative enough can usually be extracted from a pedal-form descendant like the Eventide H90.)
Like most vintage gear, the H3000 has some endearing quirks. Even as it knowingly preserves glitches from earlier Eventide harmonizers (patch 217 DUAL H910s), it betrays its age with a few idiosyncrasies of its own. Extreme pitch-shifting exhibits a lot of aliasing (think: bit-crusher sounds), and the analog Murata filter modules impart a hint of warmth that many plug-in versions don’t quite capture. (They also have a habit of leaking black goo all over the motherboard!) It’s all part of the charm of the unit, beloved by its adherents. (Well, maybe not the leaking goo!)
In 2025, many guitarists won’t be eager to care for what is essentially an expensive, cranky, decades-old computer. Even the excitement of occasional tantalum capacitor explosions is unlikely to win them over! Fortunately, some great software emulations exist—Eventide’s own plugin even models the behavior of the Murata filters. But hardware offers the full hands-on experience, so next time you spot an old H3000 in a rack somewhere—and you’ve got the time—fire it up, wait for the distinctive “click” of its relays, spin the knob, and start digging.
A live editor and browser for customizing Tone Models and presets.
IK Multimedia is pleased to release the TONEX Editor, a free update for TONEX Pedal and TONEX ONE users, available today through the IK Product Manager. This standalone application organizes the hardware library and enables real-time edits to Tone Models and presets with a connected TONEX pedal.
You can access your complete TONEX library, including Tone Models, presets and ToneNET, quickly load favorites to audition, and save to a designated hardware slot on IK hardware pedals. This easy-to-use application simplifies workflow, providing a streamlined experience for preparing TONEX pedals for the stage.
Fine-tune and organize your pedal presets in real time for playing live. Fully compatible with all your previous TONEX library settings and presets. Complete control over all pedal preset parameters, including Global setups. Access all Tone Models/IRs in the hardware memory, computer library, and ToneNET Export/Import entire libraries at once to back up and prepare for gigs Redesigned GUI with adaptive resize saves time and screen space Instantly audition any computer Tone Model or preset through the pedal.
Studio to Stage
Edit any onboard Tone Model or preset while hearing changes instantly through the pedal. Save new settings directly to the pedal, including global setup and performance modes (TONEX ONE), making it easy to fine-tune and customize your sound. The updated editor features a new floating window design for better screen organization and seamless browsing of Tone Models, amps, cabs, custom IRs and VIR. You can directly access Tone Models and IRs stored in the hardware memory and computer library, streamlining workflow.
A straightforward drop-down menu provides quick access to hardware-stored Tone Models conveniently sorted by type and character. Additionally, the editor offers complete control over all key parameters, including FX, Tone Model Amps, Tone Model Cabs/IR/VIR, and tempo and global setup options, delivering comprehensive, real-time control over all settings.
A Seamless Ecosystem of Tones
TONEX Editor automatically syncs with the entire TONEX user library within the Librarian tab. It provides quick access to all Tone Models, presets and ToneNET, with advanced filtering and folder organization for easy navigation. At the same time, a dedicated auto-load button lets you preview any Tone Model or preset in a designated hardware slot before committing changes.This streamlined workflow ensures quick edits, precise adjustments and the ultimate flexibility in sculpting your tone.
Get Started Today
TONEX Editor is included with TONEX 1.9.0, which was released today. Download or update the TONEX Mac/PC software from the IK Product Manager to install it. Then, launch TONEX Editor from your applications folder or Explorer.
For more information and videos about TONEX Editor, TONEX Pedal, TONEX ONE, and TONEX Cab, visit:
www.ikmultimedia.com/tonexeditor