
These 1966 "Speed Bump" pickups appeared on Kay and other private-label instruments.
Our columnist ponders the evolution of private-label guitar manufacturing.
Tribal alliances are a big part of American life. Football fans at tailgate parties paint their faces and dance around the barbecue grill like Vikings revving up for a raid. Dad-buddy elders recount the legends of past glories to their daughters and sons, passing on the oral history of rising from defeat to ultimately lifting the trophy. It's all about the brand. The truth of the matter is that the team the kids will worship is not the team of their ancestors. The players are different, the coaches are new, the team has been sold and moved—maybe twice. We all want to belong, and everyone loves a good story, but what actually makes an authentic brand?
In the world of durable goods, not every brand is a manufacturer. In fact, most are just middlemen. Their wares are referred to as private label or branded merchandise. Chances are you have a lot of products that are made in a shop or factory that isn't owned or even operated by the company whose logo is on the package—or headstock. These items are purchased in bulk from an actual manufacturer who applies the brand's decal or label as needed. Today, most of those suppliers are in Asia, where the cost of manufacturing is still a fraction of what it is here in the States. Eastern Europe also has a handful of factories that produce a wide variety of string instruments of very good quality. There are jobbers that operate in the U.S., but the cost is higher for the middleman.
Of course, this is nothing new. Violin and guitar makers have provided private-label instruments for large music stores in New York, Boston, Philadelphia, and Chicago since the 19th century. But none of this approached the scale of private label building that began in the mid 20th century.
By the 1960s, Chicago had become the country's epicenter for musical instrument manufacturing, and much of it was private-label business. The Kay company made a very successful line of guitars under their own name, but also provided production for over 50 other brands. Valco produced amplifiers under their own name, but most of their business was for customers such as Supro, Airline, and National. The same is true for the Harmony company, who had become the world's largest maker of guitars.
Chances are you have a lot of products that are made in a shop or factory that isn't owned or even operated by the company whose logo is on the package—or headstock.
Chicago was also home to Sears and Roebuck, the Amazon of the day. Harmony sought to increase their sales by providing Silvertone-branded instruments to Sears for their stores and immense catalog business. In the 1960s, Harmony was said to have cranked out 10 million instruments for over 50 different brands. Obviously, there was a lot of overlap going on between suppliers, and for the most part consumers weren't aware of any of this.
In 1975, I attended the liquidation auction at the Harmony factory at 4600 South Kolin Avenue in Chicago. The space was jaw-droppingly huge and stacked to the rafters with guitar bodies and necks. Piles of bridges, tailpieces, pickups, and tuning machines were laid out on old woodworking equipment covered in dust. What had happened? The musicians in my circle weren't surprised that the good ship Harmony had run aground. Their reputation for being a mid-standard, department store/catalog brand didn't appeal to what the current crop of pickers wanted.
The other factor was that budget brands from Japan were undercutting prices and raising quality. It was the beginning of a new cycle. When Harmony and Kay exited the private-label business, it allowed the Japanese builders to leap into the breach. It wasn't too long before new names like Morris, Kramer, H.S. Anderson, Hohner, Blade, and a host of others were being issued from the Moridaira factory in Matsumoto. Japanese brands like Ibanez, Aria, ESP, and others followed with their own copycat instruments, filling the need for bargain-priced guitars. As we all know, some of these brands have managed to avoid a fate like Harmony's—so far—by creating their own story and style, while others have been sold, then sold again, until now they are just a revised and repeated story from long ago.
Today, there is a renaissance of small brands in the U.S.—some of it fueled by DIY enthusiasts, homebound by the global pandemic. Unlike prior times, there are plenty of places to buy pre-made parts or even whole guitars. Now, anyone with a little mechanical knowledge and a credit card can order, assemble, and market their own private-label guitars, pedals, amps, or strings. It's a good time to be a guitarist and a good time for small brands. Are they authentic? I'm not sure what that even means, but time will tell if they have a good story.
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The iconic hard-rock shredder breaks down his incredible career and runs down one of his carpal tunnel-inducing face-melters.
From Ozzy Osbourne to Black Label Society to Zakk Sabbath to, most recently, his stint filling in for his old friend “Dimebag” Darrell Abbott in Pantera, Zakk Wylde has left an unmistakable mark on the hard-rock and metal music worlds. Fresh off performing “The Star Spangled Banner” at the Cleveland Browns game in October, and paying homage to his boss Ozzy at the 2024 Rock and Roll Hall of Fame induction ceremony, Wylde joins this episode of Shred With Shifty to share his teachings from the book of rock.
When he was learning to play, Wylde studied Frank Marino, Al Di Meola, and John McLaughlin along with Sabbath shredder Tony Iommi, Jimmy Page, and “King Edward”—Eddie Van Halen—but Osbourne’s original right-hand guitar-man Randy Rhoades was top of the crop. Little did Wylde know he’d go on to replace him after his tragic death, following up the work of Rhoades, Brad Gillis, and Jake E. Lee. He got to join his favorite band, but it wasn’t an easy gig. “What’s expected of you as an Ozzy player?” says Wylde. “The bar that Randy set was lights out.”
After a quick pinch-harmonics tutorial, Wylde lays out how he used a Marshall JCM800 and Boss SD-1 with his “holy grail” bullseye Gibson Les Paul Custom to track the alternate-picking intensive on “Miracle Man,” a mix of “ingredients” from all the players Wylde loves. (“Pass the Ritchie Blackmore, boss!”) For those thinking of skimping and swapping in some hammer-ons and pull-offs, Shifty warns: “There are no shortcuts! Pick every note!”
Along the way, Wylde discusses the inner workings of his tenure with Osbourne, including being the longest-running player in the group—like “working at the deli,” according to Wylde. And tune in to hear about Wylde’s relationship to Ozzy’s wife and manager Sharon Osbourne, who he refers to as “mom”—a role she performed well when she busted him at a nightclub while he was underage.
Credits
Producer: Jason Shadrick
Executive Producers: Brady Sadler and Jake Brennan for Double Elvis
Engineering Support by Matt Tahaney and Matt Beaudion
Video Editor: Addison Sauvan
Graphic Design: Megan Pralle
Special thanks to Chris Peterson, Greg Nacron, and the entire Volume.com crew.
“Get It Right, Get It Fast”: Jerry Douglas on Bluegrass History and Session Secrets
The legendary Dobro player talks about how to get session work, working with Allison Kraus, and the “baton pass” involved in recording great songs.
Bluegrass music is bigger than a genre. It’s become an entire world of ideas and feelings in the popular American imagination. And musician Jerry Douglas has been a key part of its celebration and revival over the past 30 years. “It's an old form of music that came from people in the south playing on the porch and became this juggernaut of a genre,” says Douglas. “It’s a character. It's a physical music.”
Douglas has racked up an impressive cabinet of accolades, including Grammys, American Music Association Awards, and International Bluegrass Music Association Awards. He’s been dubbed the CMA Awards’ Musician of the Year three times, and played with everyone from Allison Krauss and Elvis Costello to Bela Fleck and John Fogerty. He’s an encyclopedic guide to contemporary American roots music, and on this episode of Wong Notes, he walks Cory Wong through the most important moments in his 50-year career.
Tune in to hear Douglas’ assessment of bluegrass’ demanding nature (“Honestly, there's not so many genres nowadays that require as much technical facility as something like bluegrass”), what’s required of roots players (“Get it right, get it fast, make it hook”), and why the O Brother, Where Are Thou? soundtrack connected with so many listeners. Wondering how to get involved with session work? Douglas says there’s no one-size-fits-all answer, and what worked for him might not work today. The key is to be dynamic—and know when to keep your mouth shut.
There are plenty of gems in this interview, like Douglas’ thoughts on what makes a good solo, but the most significant might be Douglas’ big takeaway from decades of sitting in on communal roots-music sessions. “We can play in all genres,” says Douglas. “We just have to listen.”
The perennial appeal of one of Gibson’s most accessible Les Pauls is stoked anew in this feature-rich version.
Lots of nice vintage touches and features that evoke the upmarket Les Paul Standard at a fraction of the price. Coil-splitting capability.
A thicker neck profile would be a cool option and distinguishing feature.
$1,599
Gibson Les Paul Studio
gibson.com
Effectively a no-frills version of theLes Paul Standard, the Les Paul Studio has been a fixture of Gibson product rosters since 1983, which says something about the enduring, and robust, appeal for affordable alternatives to the iconic original. The notion behind the original Les Paul Studio was that it didn’t matter how a guitar looked when you were using it in the studio. Who cares about a flamed top, binding, inlays, and other deluxe cosmetics in a session as long as it sounds and feels good?
In some respects, the newestLes Paul Studio adheres to that philosophy and shares many trademark elements with its Studio forebears. There’s no body binding and a silkscreened, rather than inlaid mother-of-pearl headstock logo, for instance. But Gibson also carefully and cleverly threaded the needle between economy and luxury with this release, including several desirable Les Paul features that have occasionally been excluded from the budget model over the years.
Classic Contours
Most readers with a cursory knowledge of the Les Paul format will know this guitar’s basic specs already: mahogany body with maple top, mahogany set neck, 24.75" scale length, 12" fingerboard radius, and dual humbuckers. The Les Paul Studio hasn’t always followed the Standard’s, um, standard quite so religiously. Studios from the first few years of the model’s existence, for example, were made with alder bodies and slightly thinner than the usual Les Paul depth. The newest version, too, veers from formula a bit by using Gibson’s Ultra Modern weight relief scheme, which slims the guitar’s weight to about 8 1/2 pounds. The carved maple top, however, is plain and not heavily figured, which keeps costs down. Even so, it looks good under the bright-red gloss nitrocellulose lacquer finish on our cherry sunburst example. (Wine red, ebony, and the striking blueberry burst are also available).
While the binding-free body and less-heavily figured top hint at the Studio’s “affordable” status, Gibson didn’t skimp on dressing up the neck. It has a bound rosewood fretboard with trapezoidal pearloid inlays rather than the dots many early versions featured. For many players, though, the fretboard binding is more than cosmetic—the ever-so-slight extra width also lends a more vintage-like feel, so it’s really nice to have it here. The neck itself is carved to Gibson’s familiar and ubiquitous Slim Taper profile, a shape inspired by early-’60s necks that were generally thinner and flatter than the ’50s profiles.
“Gibson carefully and cleverly threaded the needle between economy and luxury with this release.”
Hardware largely adheres to contemporary norms for all but vintage reissue-style Les Pauls: tune-o-matic bridge, aluminum stopbar tailpiece, Kluson-style Vintage Deluxe tuners with Keystone buttons, and larger strap buttons (yay!). Another feature here that some past Studio models lack is the cream pickguard, which contributes to the ’50s-era aura. There’s also a matching cream toggle switch washer in the included gig bag if you want to add another vintage touch.
Studio Play Date
Under the chrome pickup covers live two wax-potted, alnico 5 Gibson Burstbucker Pros, which are calibrated for their respective positions. The DC resistance for the Burstbucker Pro Rhythm is 7.8k and the Burstbucker Pro Treble 8.3k-ohms. They’re wired with a traditional Gibson four-knob complement and 3-way switch, but the volume knobs are push-pull controls that enable coil tapping, which broadens the tone palette considerably.
Playability is a high point. The fine setup, smooth fret work, and well-executed binding nibs lend a very visible sense of quality, but you can hear the payoff in the form of the well-balanced, resonant ring when you strum the guitar unplugged. When you turn it up, though, it’s classic Les Paul. Whether I paired it with a Vox-style head and 1x12, a Fender Bassman with a 2x12 cab, or numerous presets on a Fractal FM9, the Studio didn’t yield any negative surprises, but plenty of positive ones.
The Burstbucker Pros have plenty of bite. But most impressive for a Les Paul at this price, is the excellent clarity and articulation you hear along with strong hints of PAF-descendent grit and swirling overtones that lend heft and personality in cleaner amp settings. There’s none of the mud or mid-heavy boominess that you hear in some Les Pauls, even though the characteristically beefy Les Paul overdrive is present in abundance, helped, no doubt, by the slightly hotter-than-vintage-spec Burstbucker Pros. The Studio matches up well with a cranked amp or an overdrive. And while to some ears the Studio might not sound as creamy-complex or lush as high-end, vintage-leaning re-creations of a ’59 Standard, it will crunch, wail, and sing with aggression and civilized authority.
As for the coil-tapped tones, they don’t sound quite like genuine single-coil pickups, even though Gibson employs the nifty trick of wiring a capacitor in series with the coil tap—which is voiced to provide a fatter tapped-coil voice and balanced output with full-humbucking operation. It also provides hum-reducing operation when tapped and full-hum canceling operation when both are combined as they are reverse wind/reverse polarity. But generally, they will deliver the lighter jangle and chime that some humbuckers struggle with and lend a lot of versatility.The Verdict
From fit and finish, to playability, to sonic virtue and versatility, the new Les Paul Studio is a genuine Gibson USA-made Les Paul that offers a lot of value. It does just about everything a player working within this price range could want from a Les Paul Standard with a load of style to boot.
Gibson Les Paul Studio Electric Guitar - Cherry Sunburst
Les Paul Studio, Cherry SunburstListen to the new track from Joe Satriani, Eric Johnson, and Steve Vai's G3 Reunion Live.
Joe Satriani, Eric Johnson, and Steve Vai returned to the G3 touring concept in 2024 for a sold-out US tour. This was the original G3 lineup that saw the three virtuosos first share a stage back in 1996. Each guitarist plays a full set with their own band and then the three join together for an encore jam.
"G3 Reunion Live" is much more than “just” a live album. It’s a full album-length set from each artist plus a collaborative supergroup LP. The deluxe edition features a different colored vinyl for each artist, a special splatter LP for the encore jam, and a 64-page photo book, divided into artist and jam chapters, with the full program also on 2 CDs. It is also available in a 2CD digipak with a 16-page photo booklet, 4 LP gatefold and digital download.
For more information, please visit satriani.com.