Matt Bellamy designs his own signature Manson Guitar Works instruments and took ownership of the company when Hugh Manson retired in 2019.
Decked out in black ninja-like uniforms with mosaic mirrored masks obscuring their faces, Muse opens their current shows with the powerful, sing-along chant of “Will of the People,” the anthemic title track off their latest album. From that song’s infectious shuffle until the very end of the concert’s encore, people are jumping out of their seats, and appear to be completely mesmerized.
Muse’s guitarist/frontman Matt Bellamy describes the song’s concept: “‘Will of the People’”is a fictional story set in a fictional metaverse on a fictional planet ruled by a fictional authoritarian state run by a fictional algorithm manifested by a fictional data centre running a fictional bank printing a fictional currency controlling a fictional population occupying a fictional city containing a fictional apartment where a fictional man woke up one day and thought ‘fuck this.’”
Muse Won't Stand Down (Live at NOVA Rock Festival 2022)
This live version of “Won’t Stand Down” (the first single from Will of the People) from the Nova Rock Festival in Nickelsdorf, Austria, sees Bellamy playing exotic melodies unaccompanied on a drop-tuned guitar to open the song up. Bellamy’s early classical influences can be heard in the secondary dominants used in the chord progression of the song’s chorus.
Fictional, perhaps, but art imitates life, and the whole vibe is connecting explosively with Muse fans upon the return of being able to experience one of the best live shows around. After all, the trio of Bellamy, bassist Chris Wolstenholme, and drummer Dominic Howard view themselves as a live band, first and foremost, and the concert experience informs every aspect of their writing process.
“It’s unavoidable for us because we’ve probably connected to our audiences more through live performance than we have through pop charts or anything like that,” says Bellamy. “We’ve never been embraced by the mainstream. I don’t think we’ve ever had a Top 40 single or anything like that. We’ve always been kind of alternative outsiders regarding recorded music, but where we connect with our audience is onstage. I think it’s totally inevitable that when we’re in the studio, almost every song we’re creating—I mean not every moment, but almost—we’re thinking about that, rather than like, ‘Oh, this is going to be on X radio station, or it’s going to be in this film.’ We’re not thinking about any of that stuff. We’re thinking, ‘We’re making this song and we’re going to go onstage and play it.’”
Bellamy has been Muse’s main songwriter since the band formed in 1994, when they were originally called Rocket Baby Dolls. After the songs are drafted, the band collaborates on production, song arrangements, and the sounds to be used on each album. Over the years, Muse has tinkered with outside producers, but for Will of the People the band decided to keep it in the family.
“We haven’t produced an album since The Resistance in 2009 and The 2nd Law in 2012,” Bellamy says. “Then, we felt like we needed some outside input, and we went to Mutt Lange for the Drones album. On [2018’s] Simulation Theory, we worked with a whole bunch of different producers. But on this album, we felt like it would be good to get back to our original process.”
“I’ve always been anti-authoritarian by nature. If you read some of my school report cards, you’ll probably find that I wasn’t the most compliant student.”
Bellamy recalls, “Lange leaned towards the human side but wanted the humans to play their parts accurately rather than use computers to repair an inaccurate performance—a very humans-first approach.” Other producers “wanted to program a drum beat and just start with that.”
Muse doesn’t operate with a singular magic formula. “Songs like ‘We Are Fucking Fucked,’ ‘Kill or Be Killed,’ and, to some extent, ‘Will of the People,’ benefit from being a bit more human sounding, a bit more relaxed, and not perfectly tight in all the different spots,” explains Bellamy. “Sometimes you can tighten the life out of a track, and we’ve noticed with Muse that could be a problem. If we make it too tight, we lose elements that we like to tap into, like chaos or feeling slightly out of control.”
The sense of reckless abandon is huge in Bellamy’s music. “I grew up on things like Nirvana and Kurt Cobain, or Jimi Hendrix. Those are the two guitarists that I probably loved the most. And the element that they brought into guitar playing was, obviously amazing guitar playing, but also an element of chaos, an element of being slightly out of control. Sometimes When you edit it out, you end up losing a little bit of that chaos feeling. That’s something that we’ve been trying to balance a little bit. It’s difficult because it’s so tempting to try to tighten everything. There was a bit of that on certain tracks. Something like ‘You Make Me Feel Like It’s Halloween,’ for example, is much more on the tighter side.”
TIDBIT: Muse returned to self-producing on their ninth studio album, Will of the People, which was recorded at the legendary Abbey Road Studios in London.
That is, until the blazing guitar solo enters. “When the guitar solo comes in, it’s really like, ‘Just let it rip. No editing,’” says Bellamy. “It was like, boom, whatever happens, happens. It’s just a balancing act with rock where you want to make sure you don’t erase the feel of it, if that’s part of what the song is trying to convey.”
Muse’s label had hinted at the band making a greatest-hits album. But for Will of the People, Muse wanted to create a new take on that concept. Rather than rummage through their discography looking for the “best” songs, Muse wanted to make all new songs for Will of the People,with the aim of making “greatest hits” in different styles. To that end, it seems like they’ve succeeded. Bellamy has said “Compliance” is the best pop track they’ve ever done, and “Kill or Be Killed” is the best prog-metal song they’ve done.
The latter will appeal to lovers of guitar pyrotechnics. It features a lethal whammy-infused, drop-tuned opening riff, Lydian pedal chords, and an over-the-top dramatic solo that could make envious shredders want to quit. But Bellamy cautions them to hold off giving up.
“If you listen to the Grace album by Jeff Buckley, you’ll notice the guitar sound is very glassy, very bright but very, very clear at the same time.”
“I’m plainly cheating in that solo [laughs],” he says. “I’m basically tapping and using a whammy pedal to do octave shifts. It sounds like I’m doing insane arpeggios. I’m not a shredder at all. I’ve never been a very good shredder, but I found ways to cut corners. On that one I’m doing a simple tapping technique, but the octave is being pitch-shifted as I’m tapping to make it sound like a really broad arpeggio.” Bellamy used this setup before to great effect on “Map of the Problematique” from Black Holes and Revelations [2006].
The Multi-Faceted Musician
Being a guitar virtuoso is far from Bellamy’s priority. “I’d say I’m a jack of all trades but not necessarily a master of one,” he confesses. Initially, in his formative years, Bellamy went down the road of trying to be a flashy, technical guitarist, but soon changed course.
“Trust me, there are thousands of guitarists on Instagram that are way better than me [laughs]. I see them all the time. I sort of realized I was never going to be like Steve Vai or something. To me, probably where my specialty is, is in playing guitar and singing at the same time. That’s something I’ve had to work on quite a lot because it’s hard—at least it was hard for me in the early years. Especially playing certain rhythmic parts or rhythmic patterns and detailed kind of singing. That’s what I focused on. Sometimes you have to work out where your upstroke is on the guitar and how that connects to which syllable of the vocal.”
Bellamy has always been less myopic than his peers in the guitar community. Starting in his late teenage years, he had a dual musical personality. On one hand he was in bands that were all about rock, U.K. Indie music, and grunge, but on the side, he would be at home listening to classical music. “I just loved it,” says Bellamy. “I was getting into the electric guitar, but in my school there was a classical guitar teacher. That was the only guitar teacher who was available, so I decided to just go down that road because I was already playing guitar a little bit. I learned about different modes and scales, and different ways of moving chords around. I studied a bit of [Heitor] Villa-Lobos and learned a little bit about that back then, but I never really became serious in the classical realm, guitar-wise. I did it for a couple of years and then, through listening to that stuff, it led me to discover great piano composers, like Chopin, Rachmaninoff, Tchaikovsky, and Liszt.”
Matt Bellamy’s Gear
Muse’s Matt Bellamy makes a point with his main axe, a Manson DL-1.
Photo by Hans-Peter Van Velthoven
Guitars
- Manson 007 MB
- Manson ORYX custom fanned-fret 6-string
- Jeff Buckley’s 1983 Fender Telecaster
- Manson MB Drone 003 with Manson PF-1 bridge pickup and Sustainiac
- 1966 or ’65 Gibson LG-0 acoustic
- Manson MB Standard with Manson PF-1 Humbucker Bridge pickup and Sustainiac in satin “Matt Black” finish
- Manson MB Standard with Manson PF-1 Humbucker Bridge pickup and Sustainiac in gloss “Red Alert" finish
- TogaMan GuitarViol Bastarda
Microphones
- Sennheiser MD 421
- Royer R-122V
- Neumann U67
- Neumann U87
- Shure SM57
Amps
- Diezel VH4
- Mesa/Boogie Badlander
- Marshall Handwired 1959 Super Lead plexi (modded)
- Orange Rockerverb 100 MKIII
- Gibson EH 150 (1940)
- 1964 Vox AC30 Top Boost
- Laney 100-watt Klipp head and 4x12 cab (1972)
- Universal Audio OX Amp Top Box
- Mills 4x12 cabinet with Celestion V30 8-ohm speakers
- Marshall 1960BX handwired 4x12 cabinet with 25W Celestion Greenback 16-ohm speakers
Effects
- Dwarfcraft Necromancer
- Pro Co RAT
- Death by Audio Total Sonic Annihilation
- Korg SDD-3000 digital delay
- Pete Cornish TB-83 treble boost
Strings & Picks
- Ernie Ball (.009–.012–.016–.026–.036–.050)
- Dunlop Tortex .73 mm
While Bellamy is the band’s sole guitarist, he is completely fine with not including the guitar on everything Muse. He’s made it a point to also showcase piano, and the instrument plays prominently on the new songs “Liberation” and “Ghosts (How Can I Move On).” The latter is the big piano number on Will of the People and opens with an arpeggiated keyboard figure similar to Adele’s mega-hit “Someone Like You.” This song indirectly spawned from a small solo side project Bellamy was working on over the last several years, which mostly saw him redoing Muse songs with just piano and vocals.
“That is what led to that song,” recalls Bellamy. “That was the first time I really tried to do a simple piano/vocal ballad. I guess you’re always going to be in the company of people who have had big hits with those kinds of things. For us it was a bit of an unusual move. I’ve always had piano here and there, but never really a song that’s just vocal and piano. To be honest, I played the song for the guys in the band, and we weren’t sure if it was going to be on a Muse album. But they really liked it and we thought, ‘You know what, this adds a little bit of color, so maybe it can be on.’ I’m not sure yet to what extent it will be played live.”
The Manson Connection
In his time away from the stage and studio, Bellamy keeps himself very busy. In 2019, he became the majority owner in Manson Guitar Works and is very involved in everything from overseeing all the new designs to going to the shop and meeting new employees. “It’s great. I love it. It’s a local business in the area I’m from in England. When I was growing up in Devon, South West England, there was a guitar shop in Exeter, which is the nearest college town. It was kind of the best guitar shop really,” says Bellamy, who, as a teen, lusted after a Manson custom build.
Muse - WON'T STAND DOWN (Official Video)
“I bought my first couple of guitars from there, but I couldn’t really afford the custom-made ones. We found out that the guy who ran the place, Hugh Manson, used to be Led Zeppelin’s guitar tech. He’s a luthier that makes his own guitars to whatever spec you want. So, as soon as Muse had any kind of success and I could afford to buy a nice guitar, around the year 2000, I went to him and said, ‘I’d love to have a custom-made guitar.’”
Bellamy’s first custom Manson was an aluminum guitar, with a finish similar to a DeLorean and a Z.Vex Fuzz Factory and MXR Phase 90 built in. “It became my main guitar from about 2001 onwards. Then I went back to him to get a couple of others that were similar in shape. I designed the shape. I wanted a unique shape that hadn’t been seen before. I worked with him on custom guitars throughout the 2000s and this just went on and on, to the point where all the guitars I use onstage are Manson guitars. Then, around four or five years ago, Hugh retired and wanted me to take over ownership of the company, to keep it running, and to take it to the next step.”
Manson sells a good amount of custom guitars, but the big seller is the Manson Meta Series MBM-1, which comes in at the lowest price point. “That was something I introduced to the company when I took over. I really wanted there to be a more affordable version available,” explains Bellamy. “We have some of those parts manufactured in Europe and some in Indonesia, and we have those parts brought to our warehouse in Devon where we put them together ourselves. The more expensive ones are handbuilt and handmade in the factory in Devon. Since the last 20 years, he’s employed a bunch of amazing guitar makers. There’s an amazing workshop where people hand-make these things.”
Matt Bellamy prefers an element of chaos in his music, which Muse mirrors in their thematic tours and potent onstage presence.
Photo by Jordi Vidal
While Bellamy is mostly a Manson loyalist, he employed a unique instrument called the GuitarViol for the pizzicato string parts in the verses of “Won’t Stand Down.” “It’s got a similar range as a guitar, only a few tones up from where a cello is based. When you play it, it sounds a bit like a cello,” he says. “I’m not a fretless player. It’s a way of adding string sounds to songs. I was playing it like I play a guitar or bass. It’s a cool instrument because, rather than using sound libraries, I just played that instrument.”
Bellamy also recently indulged in the purchase of a trophy instrument: Jeff Buckley’s 1983 Grace Fender Telecaster. Rather than store it away in a glass case, Bellamy uses the instrument quite often. “It appears a couple of times on the album and I love it. It’s a great guitar. Rather than just stick it on the wall, I think it’s nice to give it some use and keep it involved in music,” says Bellamy. “I used it on ‘Will of the People,’ on the lead part, which is the high bluesy bit. I may have used it on the verses of ‘We Are Fucking Fucked’ as well. It’s such a great instrument. It’s just a unique, strange-sounding Telecaster. I had it looked at by the Manson team and they were saying there’s something odd about the pickups. They seem to be slightly out of phase, and it causes this very glassy tone. If you listen to the Grace album by Jeff Buckley, you’ll notice the guitar sound is very glassy, very bright, but very, very clear at the same time.”
“If we make it too tight, we lose elements that we like to tap into, like chaos or feeling slightly out of control.”
Populism and Power Struggles
Many songs on Will of the People, such as the title track, “Compliance,” “Liberation,” and the closer, “We are Fucking Fucked,” revolve around matters of oppressors and the oppressed. “I think it’s a theme that you can find across Muse’s career. It’s part of my nature,” explains Bellamy. “I’ve always been anti-authoritarian. If you read some of my school report cards, you’ll probably find that I wasn’t the most compliant student. I’ve always been kind of skeptical of power structures and those that have power—the concentrated few who take advantage of their power over the masses and so on. It’s not one particular thing that I’m aiming at. It doesn’t matter where it exists, I have a natural inclination to feel like that should be always disrupted.
“You can apply that to anything from corporate structures, banking structures, economic structures, to political structures. Any structure where a concentrated few have incredible power over a large population. I’ve always been intrinsically questioning that and wondering about the quality of the people who are placed in those positions of power, and how did they get there? It’s been a lifelong fascination for me, and it’s obviously translated into the music and the songwriting, going back as far as songs like [2009’s] ‘Uprising’ and so on. It doesn’t matter where they exist. The fact that extreme wealth can be concentrated in a handful of tech entrepreneurs, for example. Or the fact that powerful lobbyists can have such an influence on senators.”
Having lived in L.A. since 2010, Bellamy gained new insight into the class politics that divide America, and this seeped into many of the songs on Will of the People. “During the troubled period of the crossover from January 6, and when all that stuff started to fall apart, it kind of played into this idea that populism can actually be quite scary,” says Bellamy. “When the masses do topple something, it can be quite chaotic and crazy as well. On the one hand, the masses overthrowing power structures is appealing, on the other it can actually be quite frightening. This album explores both sides of that.”
Muse - Map Of The Problematique [Live From Wembley Stadium]
Matt Bellamy employs effects in uncommon ways to achieve his musical goals. “Map of the Problematique” was the first time that he used whammy pedals. “I basically sent a program to make it turn on and off in a certain rhythm,” explains Bellamy. “So, it would make the octave change in a rhythmic pattern. For example, in ‘Map,’ I’m just playing a power chord, but it goes (sings fast arpeggiated repeating phrase) and that’s kind of a program telling the whammy pedal to change octaves. I used that same technique for the solo on ‘Kill or Be Killed.’”
This story’s author played this Belltone B-Classic 3 and found its neck instantly appealing, the tremolo capable of taking abuse and staying in tune, and the Filter’Tron pickups possessed of hi-fi clarity. Also, the sky burst metallic finish is pure eye candy.
That’s where guitar-by-menu comes in. Think of it as Build–A-Bear for guitar players, but louder and with cooler options, like a coral pink sparkle finish or a trapeze tailpiece. A coterie of manufacturers offers such services, some with online pull-down menus that cover everything from pickups to, well, all that goes into a guitar. And the advantage here is that no particular expertise other than knowing what you love to play and why you love to play it is required. You dig a Tele or a Jazzmaster or an SG or a Firebird from a certain era, but want a specific bridge or pickup combination, a ’50s or late-’60s neck, a finish not available in production models? No problem. Or maybe you crave something a tad more distinctive, with a non-traditional body shape, no headstock, and a finish that draws from the color palette of Van Gogh’s The Starry Night. All you gotta do is ask … or, rather, pick, click, order, or email, perhaps with a phone call to confirm the details.
We spoke to a clutch of large and smaller guitar companies—Belltone, Kiesel, Fender, and Gibson—to see how they do it.
The Belltone Way
“I was always the guy who had to tweak the guitar no matter what it was,” says Belltone founder Steve Harriman. “I changed out the pickups, I changed the pickguards, tuners, whatever.”
Like former Gibson CEO James Curleigh, Belltone Guitars founder Stephen King Harriman was an apparel executive with Perry Ellis before starting the Florida-based company in 2016. But the gig he’s had since junior high school is guitarist.
“I was always the guy who had to tweak the guitar no matter what it was,” Harriman says. “I changed out the pickups, I changed the pickguards, tuners, whatever. I always had to make what I was playing, whether it was a Les Paul or a Tele, unique, so it would be personally mine.”
Initially, Belltone offered modded versions of Les Paul- and Telecaster-style guitars, but in 2019 he reframed his business, designing an ergonomically contoured pear-shaped body and distinctive 6-on-a-side headstock as a foundation, and establishing a group of craftspeople to bring his solidbody B-Classic One, B-Classic Two, and B-Classic Three variations to life.
Today, Belltone guitars are made for players looking for a similar mix of the fresh and the familiar, at $2,680 to $3,129, depending on appointments. And the range of appointments is impressive. Let’s start with the templates. The Classic One has a flat top with edge binding, an alder body, a rounded tapered neck pocket, the company’s signature Devil’s Tail bridge and angled switch-control plate, reverse-dome tall-boy knobs, and a 12" compound-radius neck (held on by four bolts), with 22 medium-jumbo frets. In contrast, the Classic Two has all of the above, except there are arm and body contours with no binding, and the Classic Three offers the same plus Belltone’s patented Back-Lip Tremolo System and top hat controls.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars.”—Belltone’s Steve Harriman
Then, there’s a rabbit hole of options. There are 36 finish choices, with 10 ’bursts—including gorgeous black cherry burst, sky burst metallic, and lemon burst shades—requiring an upcharge of $40. There are varied pickguards to choose from within Belltone’s distinctive “Deco” version, which comes in black, white, and brown tortoise. There are four neck combinations (standard C and ’59 roundback profiles, with maple or rosewood fretboards), four tuner options (locking tuners from Belltone, Sperzel, and Kluson, plus ratio tuners), and a set of any-gauge Stringjoys. And the selection of pickups is truly impressive—36 in all, from TV Jones, Benson, Rio Grande, Mojo, Lindy Fralin, Porter, McNelly, Righteous Sound, Gabojo, and the newly added Brickhouse Tone Works. And within those selections are standard and hum-cancelling P-90s, stacked humbuckers, PAF humbuckers, regular and noiseless single-coils, multiple Filter’Tron variations, and more. Further, via Belltone’s Tone-Sure program, if a customer feels they’ve made the wrong call on pickups after playing their guitar a while, Belltone will swap them out at no charge save for covering shipping and the additional cost of pricier units.
“I’m inspired by a lot of ’50s and ’60 car designs for the elements of my guitars,” Harriman attests. “If you look at my bridge, for example, it’s got kind of a tailfin look to it. For me, guitars need to not only play well and sound great, but look cool. Also, everything is designed by me and is machine-tooled. My bridge is machine-tooled aluminum with rounded contours, as your palm can get roughed up on the old-style stamped ashtray bridges. I take all the things that make players happy into consideration.” Including sturdy and handsome faux-alligator-skin cases.
A deliberative buyer could spend weeks contemplating all of Belltone’s options before pushing the “submit” button, and then, instead of being invoiced, they are contacted directly by Harriman to review it all again before his luthiers get to work.
Gibson’s Made to Measure
One of Gibson’s Made to Measure fantasies: an SG with three humbuckers in a crimson sparkle finish.
The 131-year-old Gibson company’s Made to Measure (MTM) program is a bit more conservative … but only if you’d call a hot-crimson-sparkle SG with three humbuckers, a burgundy Les Paul Standard with a full-fretboard vine inlay, a champagne-pink-sparkle Les Paul, or a 3-pickup Firebird with a P-90 in the middle conservative.
There are two ways to initiate an order for an MTM guitar. You can fill out the online questionnaire on the Gibson Custom Shop’s Made to Measure page or stop by the Nashville or London locations of the Gibson Garage in person. I visited the Nashville Garage for this story, where I spoke with Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate you’d likely encounter if you walked into the Music City shop. They brought a clutch of recent MTM examples. And a wall of the MTM room was covered in slabs of wood, available for the choosing, and various bridges, tuners, pickups, and other parts for inspection and selection. Of course, some of the on-location fun is speaking with MTM program leaders like Boyer and Wainscott, who love guitars as much as you do and are happy to swap stories.
Whether by email, which will likely be followed up by a call from Boyer, or in person, the conversation that starts a MTM order begins with questions about body style, neck preference, electronics configuration, and the finish type and treatment.
“On the cosmetic side, we can go as far as you want to, with any color or finish you want.”—Gibson’s Dustin Wainscott
At the Gibson Garage Nashville, Dustin Wainscott, director of the Made to Measure program, and Matt Boyer, the sales associate in charge of MTM at that location, brandish a pair of custom-ordered instruments.
Photo by Ted Drozdowski
Essentially, any Gibson body currently in production and most historic appointments from that model’s history—and some from other compatible Gibson models—can be used for an MTM order. After selecting the white wood, as slabs are called in lutherie, “figuring out the pickup layout, the neck profile, and the tailpiece you want is the next step,” says Wainscott. “Then you get into the electronics and the look of the guitar: pickup selection, coil-splitting, what color or finish hardware, a glossy or flat finish, any Murphy Lab aging.
“Non-proprietary parts can sometimes be a roadblock. Typically, we’d use our pickups, for example, so if somebody makes a request for a pickup outside of Gibson’s, I try to steer them toward something we have that’s similar. You’ve got to play in the Gibson sandbox.” Stepping outside of historic model-design parameters, which would require re-engineering, is also a no-fly. That means don’t ask for a Les Paul with a Firebird neck, or an Explorer with a 3-on-a-side headstock. That said, there is a lot of wiggle room within the company’s catalog, and “on the cosmetic side, we can go as far as you want to, with any color or finish you want,” adds Wainscott. Personalized headstocks are also a popular option.
A Made to Measure order’s price starts with a $500 charge on top of a model’s current tag, and can increase depending on the complexity of wiring, finish, inlays, etc. Wainscott notes that about 30 percent of the Custom Shop’s business is Made to Measure.
“We also do a lot of recreating of models you’ve seen in the past that aren’t available now,” adds Boyer. “So, we can’t make a Jimmy Page Les Paul with his name on it, per se, but if you want a Les Paul Custom with three pickups, a Bigsby, a 6-position switch, and all that, we can do it for you.”
Kiesel’s Family Style
Kiesel can get as rad as you wanna be, including characterful flourishes like this naturally figured wood with pools of radiant blue finish and an organically striking neck.
Kiesel Guitars has essentially always been a custom-order builder, even if its name and line of business has evolved. The L.C. Kiesel Company was founded in 1946 by Lowell Kiesel as a manufacturer of pickups he sold from the back pages of magazines. As it grew, he renamed it after two of his sons, Carson and Gavin, as the well-known brand Carvin, which became famous as a maker of quality guitars, amps, and instrument parts. In 2015, the company split, Lowell’s son Mark and his son Jeff established the guitar-building operation under the Kiesel name. Today, thanks to their high-caliber construction and endorsees like Allan Holdsworth, Devin Townsend, Craig Chaquico, Jason Becker, and Johnny Hiland, the company makes more than 4,000 custom-order guitars a year.
“We have four types of construction: bolt-on, set-neck, set-through, and neck-through,” explains VP Jeff Kiesel. The company also offers the unusual choice of nine different headstocks, which most manufacturers limit to one style as part of branding, and sans-headstock models, which Kiesel began making in 2012 with the debut of its Allan Holdsworth model. All Kiesel headstocks have an 8 1/2-degree tilt, to create a steeper string angle over the nut, which can potentially improve tone and sustain.
At work on a body in the Kiesel factory, which produces about 4,000 custom-order guitars annually.
“We’re appealing to everybody because we do so many different things.”—Jeff Kiesel
“We never build the headstock separate from the neck and then scarf joint them in—it’s all one piece,” Kiesel adds. Necks are also quarter-sawn, with a two-way truss rod, dual carbon-fiber reinforcement rods, stainless steel frets, and Luminlay side dots.
After that, ordering a Kiesel is all about options. There are 56 models, including signatures, to choose from. Once you select a model on the company’s website, you’re taken to a page that includes a builder menu. Kiesel’s lowest-priced models, including the Delos, start at $1,649, while the top-priced, flagship K-Series model starts at $4,399.
The Aries, one of Kiesel’s most popular guitars, starts at a base of $1,699 with a bolt-on neck and has a menu that includes, under general options, right- or left-hand orientation; the choice of 6, 7, 8, or 9 strings; multiscale necks; and 25 1/2", 26 1/2", or 27" scale lengths. Under body options, you can select beveled or unbeveled edges, and eight different body and 16 different top woods. There are more than 80 finishes to choose from, and 14 variations on the Kiesel logo. The neck options are equally rich, with five fretboard radius selections plus choices for neck wood, three neck profiles, inlays, truss rod covers, and more. The electronic options boast four pickup configurations, five different Kiesel neck and bridge pickup models, and additional alternatives. It’s easy to get lost in the woods, but when you emerge, an image of your guitar with all its appointments, generated as you make your choices, is waiting for you.
“Our lead time is seven to 12 weeks,” Kiesel says, “and we offer a 10-day trial period unless somebody gets too wild on their options.” Anyone ordering a guitar is welcome to phone the company to talk over their order, and Kiesel highly recommends that first-time buyers call.
While Kiesel Guitars once had a reputation as a shredder-axe factory, Jeff Kiesel explains that’s changed over the past decade. “Our demographic is not set anymore,” he shares. “We’re appealing to everybody because we do so many different things. We can build a very classy jazz-style neck pickup on a semi-hollow guitar that you can play some amazing Frank Gambale licks on. And then we can turn around and build a guitar that will do some really technical modern metal, like Marc Okubo. We can build really wild or really classy, and that’s created so much growth within our company.”
Fender’s Mod Shop
Ted created this “dream Strat” with a silverburst finish, noiseless single-coils, and a 2-Point Deluxe Synchronized Tremolo Bridge using Fender’s Mod Shop online tool.
Like Gibson, Fender’s Mod Shop is about personalizing classic templates—in this case, the Strat, Tele, Jaguar, Jazzmaster, P and J basses, and Acoustasonic Telecasters and Jazzmasters. And while the program was birthed in 2014 as the American Design Experience, it evolved into the Mod Shop and has continued to improve, most recently with an update this April that made the online menu easier to use and added more options.
“We know that 80 percent of customers will be loyal to brands where they can personalize and customize,” says Shannon Stokes, Fender’s VP of eCommerce. “So the whole online user experience has been finessed. It’s much easier to navigate on both desktop and mobile. You move through it choosing the orientation of the guitar, the finish … everything through the pickguard, the hardware.”
Justin Norvell, Fender’s VP of product, observes, “This is a playground, and you’re able to just mess around and see what appeals to you. We allow people to save their configurations to PDFs, and they can share them and send them out,” akin to trading cards. “There’s an exponential number of people that might sit on their favorite design for a year before they actually place an order.” Some hardcore fans buy multiple variations of a favorite-style guitar over time, “because you can engrave the neck plate, collect multiple finishes, and other cool stuff. This is an area where selection runs wild for lefties, too,” he adds.
Fender’s Justin Norvell with his own dream machine: an American Professional Jazzmaster in mystic seafoam.
“This is an area where selection runs wild for lefties, too.”—Fender’s Justin Norvell
“What’s amazing to me,” says Shannon Stokes, Fender’s VP of eCommerce, “is the number of people ordering black, white, and sunburst. I would think the rarer colors would be the thing.”
The cost of a Mod Shop guitar is an upcharge of several hundred dollars, with certain customizations increasing the tab. I decided to jump in and outfit a Strat, with a base price of $2,085, to my taste. After selecting the right-hand player’s orientation, I chose an alder body with a silverburst finish from a palette of nearly 50 colors and wood offerings that also included chambered ash, mahogany, and roasted pine. For the neck, I went with solid rosewood with Fender’s deep-C profile. Eight maple variations were also available. That neck option automatically led me to a rosewood fretboard, and then I hunted through 16 pickup configurations before stopping at the Generation 4 Noiseless Stratocaster set. I opted for a 4-ply black pearl pickguard, and aged white plastic controls and pickup frames. Next, from three bridge choices I tapped a 2-Point Deluxe Synchronized Tremolo Bridge. Chrome Fender strap lock buttons would do the job, since I’ve had un-strap-locked guitars fall to the stage at gigs in years past. For strings, a set for .010s, and the only case option is deluxe molded plastic with a fuzzy interior. Total cost: $2,175, which is not bad for those modest-but-swell appointments. I also downloaded a PDF, so you can see what I designed. Unhappy with the purchase? It can be returned within 30 days for a refund or exchange, plus shipping.
There’s about a half-dozen builders in the Mod Shop, but workers from the normal production line can be called in when there is an uptick in commissions, Norvell explains.
“What’s amazing to me,” says Stokes, “is the number of people ordering black, white, and sunburst. I love the satin orange because it’s vibrant, different. I would think the rarer colors would be the thing.” But players often look for instruments that are evocative of classic guitars they’ve seen. And 6-string dreams do come in all shades.
Announced at the 2025 NAMM show, Cory Wong’s new collaboration with Ernie Ball Music Man scratched an itch—namely, the itch for a humbucker-loaded guitar that could appease Wong’s rock-and-R&B alter ego and serve as complement to his signature Fender Strat. Inspiration came from no further than a bandmate’s namesake instrument. Vulfpeck bassist Joe Dart has a line of signature model EBMM basses, one of which uses the classic StingRay bass body profile. So, when Wong went looking for something distinctive, he wondered if EBMM could create a 6-string guitar using the classic StingRay bass body and headstock profile.
Ernie Ball Music Man StingRay II ReviewErnie Ball Music Man StingRay II ReviewDouble the Fun
Wong is, by his own admission, a single-coil devotee. That’s where the core of his sound lives and it feels like home to him. However, Wong is as inspired by classic Earth, Wind & Fire tones and the pop-punk of the early ’90s as he is by Prince and the Minneapolis funk that he grew up with. The StingRay II is a guitar that can cover all those bases.
Ernie Ball has a history of designing fast-feeling, comfortable necks. And I can’t remember ever struggling to move around an EBMM fretboard. The roasted maple C-shaped neck here is slightly thicker in profile than I expected, but still very comfortable. (I must also mention that the back of the neck has a dazzling, almost holographic look to the grain that morphs in the light). By any measure, the StingRay II’s curves seemed designed for comfort and speed. Now, let’s talk about those pickups.Hot or Not?
A few years ago EBMM introduced a line of HT (heat-treated) pickups. The pickups are built with technology the company used to develop their Cobalt and M-Series strings. A fair amount of the process is shrouded in secrecy and must be taken on faith, but EBMM says treating elements of the pickup with heat increases clarity and dynamic response.
To find out for myself, I plugged the StingRay II into a Fender Vibroverb, Mesa/Boogie Mark VII, and a Neural DSP Quad Cortex (Wong’s preferred live rig). Right away, it was easy to hear the tight low end and warm highs. Often, I feel like the low end from neck humbuckers can feel too loose or lack definition. Neither was the case here. The HT pickup is beautifully balanced with a bounce that’s rich with ES-335 vibes. Clean tones are punchy and bright—especially with the Vibroverb—and dirty tones have more room for air. Individual notes were clear and articulate, too.
Any guitar associated with Wong needs a strong middle-position or combined pickup tone, and the StingRay II delivers. I never felt any significant signal loss in the blended signal from the two humbuckers, even if I could use a bit more midrange presence in the voicing. The midrange gap is nothing an EQ or Tube Screamer couldn’t fix, though. And not surprisingly, very Strat-like sounds were easy to achieve for having less midrange bump.
Knowing Wong’s love for ’90s alt-rock, I expected the bridge pickup to have real bite, and it does, demonstrating exceptional dynamic range and exceptional high-end response that never approached shrill. Nearly every type of distortion and overdrive I threw at it sounded great, but especially anything with a scooped-mid flavor and plenty of low end.
The Verdict
By any measure, the StingRay II is a top-notch, professional instrument. The fit and finish are immaculate and the feel of the neck makes me wonder if EBMM stashes some kind of secret sandpaper, because I don’t think I’ve ever felt a smoother, more playable neck. Kudos are also due to EBMM and Wong for finding an instrument that can move between ’70s George Benson tones and the hammering power chords of ’90s Blink-182. Admittedly, the nearly $3K price could give some players pause, but considering the overall quality of the instrument, it’s not out of line. Wong’s involvement and search for distinct sounds makes the StingRay II more than a tired redux of a classic model—an admirable accomplishment considering EBMM’s long and storied history.
Ernie Ball Music Man StingRay II Cory Wong Signature Electric Guitar - Charcoal Blue with Rosewood Fingerboard
