
With their new record, Playing Favorites, Sheer Mag pays homage the best parts of ’70s and ’80s disco and funk, set in the band’s usual streetscape of classic hard rock and power pop.
The Philadelphia band looked back to classic disco and funk grooves to create Playing Favorites, the year’s dirtiest and most danceable power-pop record.
“There are two wolves inside me,” says Kyle Seely. “One of them wants to just bring the JCM800 and a distortion pedal, and the other one’s like, ‘I’m bringing the Helix and I’m making a different patch for every song.’”
Seely, who plays lead guitar in Philadelphia band Sheer Mag, is the designer and engineer behind the guitar sounds for the arena-gone-garage-rock outfit. Matt Palmer, his rhythm guitar counterpart, smirks. “Every single tour, Kyle is like, ‘I’ve finally figured it out, I’m going to simplify it.’ It’s never simpler,” he chuckles.
Seely’s self-described “endless tone quest” and the tight, gritty weave of his and Palmer’s guitars have helped grow Sheer Mag into one of the most beloved independent American guitar bands of the past decade. The core quartet, with vocalist Tina Halladay and bassist and producer Hart Seely, Kyle’s brother, emerged from Philly’s punk scene in 2014 with a string of bare-knuckled EPs. Their first full-length, 2017’s Need to Feel Your Love, scored spots on plenty of reputable year-end lists, and the track “Expect the Bayonet” was featured at one of Bernie Sanders’ 2019 rallies. That year, the band released A Distant Call, another fan and critic favorite, via their Wilsuns label.
Sheer Mag signed to Jack White’s Third Man Records for their new release, but they still did things their way, recording in an industrial warehouse jam space on the edge of Philadelphia.
Now 10 years in, they launched their third LP, Playing Favorites, in March with Third Man Records—their first step into “the proper label world,” says Seely. The record is a lo-fi riot, a hyper, tireless romp through the gasoline-slicked back alleys of disco, punk rock, glam, and metal.
But on Playing Favorites, more than any of their other records, the band is open about their compositional ambition and commitment to making songs that are just a blast to listen to. (The record’s title winks at this.) The thrifted and dirtied-up disco of “All Lined Up” is one of the band’s most impressive compositions to date, topped only by the Boston-ish funk-rock odyssey of “Mechanical Garden.” After a vintage metal intro, the track warps into a string section that slows and then, thanks to some careful tape trickery from Hart Seely, gradually melts upward to a new key and swaggering groove. Later, a scorching, treble-blasted solo from Tuareg guitar hero Mdou Moctar streaks across the stars. But the record’s highlight has to be the delicious strut of “Moonstruck,” which might have the best chorus of the year, and sports some of Kyle Seely’s most exciting lead work yet. (Seely’s Southern rock tendencies and the round, percussive tone of his Nashville Tele are virtually calling cards for the band at this point. “I can’t not add a ton of vibrato,” he says. “I love the Allman Brothers, Marshall Tucker Band, a lot of the major, mixolydian kind of soloing.”)
Kyle Seely's Gear
Kyle Seely handles the bulk of the band’s tone-sculpting, digging for sounds between his JCM800 and his brother Hart’s effects units.
Photo by Joanna Roselli
Pedals
- TC Electronic Mimiq
- Ensoniq DP/4
Strings & Picks
- D’Addario XL Pure Nickel strings
- Dunlop Jazz III nylon picks
Despite the label association, the band recorded Playing Favorites in true Sheer Mag style, in a warehouse in Philly that doubles as a practice space for a bunch of bands. The space’s wiring produces an audible hum on any amp that plugs in there, a stamp that Kyle says can be heard at the very start of “Moonstruck.” Hart engineered the sessions using a 16-channel mixer to a Tascam tape machine—another piece of Sheer Mag’s rough-edged charm. And Hart’s bass lines, which often form a unique melody on their own, cement the band’s signature dual-guitar growl. Though they haven’t been quite as audible until now, disco and funk have always been cornerstones of the Mag sound, alongside classic rock and power-pop. Kyle and Palmer agree that the give-and-take of Chic’s Nile Rodgers and Bernard Edwards was particularly instructive. “They would do this stuff where they were just filling in the space between each other, so they weren’t all just playing the same riff, but there’d be a groove,” says Seely.
“We’re almost like a mashup band, where it’s original content, but we’re essentially mashing up different philosophies of rock.” —Kyle Seely
Those influences are especially present this time out—Playing Favorites is certainly the band’s most danceable record yet. But it’s still a hard-rockin’ power-pop record, and Sheer Mag are still jacking the best vibes from Duke Jupiter, Stampeders, the Records, Neil Diamond, Quiet Riot, Badfinger, and other oddities from the borders of ’70s and ’80s guitar music. Somehow, those sounds haven’t lost their luster. When Palmer returned to Philadelphia from a stint living in Australia, he started playing old Thin Lizzy, Bee Gees, and Twisted Sister records to prepare for making the new album. He was pleasantly surprised to find those classics still moved him. “It was a really special feeling to be as excited about the original influences of the band 10 years later,” says Palmer. “The initial Mag feeling was still there.”
Matt Palmer's Gear
Palmer, seen here with his Peavey T-60, revisited the band’s original influences to prepare for Playing Favorites. They hadn’t lost any of their magic.
Photo by Joanna Roselli
Guitars
- Peavey T-60
Amps
- Fender Hot Rod DeVille III 410
But unlike some of the big-budget, one-note arena- and glam-rock records of the ’80s—which has become one of the most passé and snickered-about genres of the past 100 years—Sheer Mag bookend their hooks with production flourishes that deepen their impact: a weirdo delay here, a doubled vocal there, a grimy sonic palette flickering in the background, all rendered with delicious imagination and precision.
“You do want to punch them in the face with something memorable, but also, I think the record is built to reward repeat listening, and you can dig into the deeper textures and complexity the more you listen to it,” says Kyle Seely. “We’re almost like a mashup band, where it’s original content, but we’re essentially mashing up different philosophies of rock. I get excited when people are like, ‘That sounds like Jackson 5 meets Aerosmith.’”
Sheer Mag - Expect the Bayonet [Live at Urban Lounge]
Sheer Mag rip through their Bernie Sanders-approved warning cry, “Expect the Bayonet,” in Salt Lake City in 2022.
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This wonky Zim-Gar was one of many guitars sold by importer Gar-Zim Musical Instruments, operated by Larry Zimmerman and his wife.
The 1960s were strange days indeed for import guitars, like this cleaver-friendly Zim-Gar electric.
Recently I started sharing my work office with a true gem of a guy … one of the nicest fellas I’ve ever come across. If you’ve been following my column here, you might remember my other work mate Dylan, who is always telling me about new, fad-type things (like hot Honey guitars) and trying to convince me to use AI more. (What can I say, he’s a millennial.) But Steve, on the other hand, is about 10 years my senior and is a native New Yorker—Brooklyn actually, from the Canarsie neighborhood. Steve is a retired teacher and spent many years teaching in the Brownsville area of Brooklyn, and man, he has some amazing stories.
Mostly we talk about music and sports (he’s exiled here among us Philadelphia sports fans) and he’s just endlessly interesting to me. He has a huge appetite and can eat a whole pizza. When he talks, he sounds like one of the Ramones and he still has an apartment in Rockaway Beach. We both love Seinfeld and, like George Costanza, Steve knows where all the great bathrooms are across New York City. Since he’s been added to my circle (and is such a mensch), I decided I should work him into a column.
So here’s the connection: Back in the day there were many American importers, dealers, and wholesalers. A lot of them were based in New York, Chicago, and Los Angeles, but I only know of one guitar importer located in Brooklyn: Gar-Zim Musical Instruments. The company was run by Larry Zimmerman and his wife, and the couple had some success importing and selling Japanese guitars and drums. I used to see early Teisco imports with the Zim-Gar badge, which was the brand name of Gar-Zim. I’ve also seen Kawai guitars with the Zim-Gar label, but the Zimmerman’s seemed to sell cheaper and cheaper gear as the ’60s wore on, including the piece you see here.
“This build reminds me of the cutting boards I used to make in wood shop back in my high school days.”
The model name and factory origin of this guitar is a mystery to me, but this build reminds me of the cutting boards I used to make in wood shop back in my high school days. The guitar is just flat across the top and back, with absolutely no contouring or shaping. Its offset body is plywood with a thin veneer on the top and back. From a distance this guitar actually looks kind of nice, but up close you can see a rather crude and clunky instrument that offers little flexibility and playability. The non-adjustable bridge is off center, as is the tremolo. It was really hard to get this guitar playing well, but in the end it was worth it, because the pickups were the saving grace. Another example of gold-foils, these units sound strong and raw. The electronics consist of an on/off switch for each pickup and a volume and tone knob. The tuners are okay, and the headstock design is reminiscent of the Kay “dragon snout” shape of the mid to late ’60s, which is where I would place the birthdate of this one, probably circa 1966. Everything is just so goofy about this build—even the upper strap button is located on the back of the neck. It reminds me of that era when simple wood factories that were making furniture were tasked with building electric guitars, and they simply didn’t know what they were doing. So, you get oddities like this one.
Gar-Zim continued to sell guitars and other musical instruments through the 1970s and possibly into the ’80s. I once even saw a guitar with the label Lim-Gar, which is totally puzzling. I think there should’ve been a Stee-Gar designation for my new buddy Steve-o! Yes, good readers, with guitars and me, there are always just a few degrees of separation.
Dive into the ART Tube MP/C with PG contributor Tom Butwin. Experience how this classic tube-driven preamp and compressor can add warmth and clarity to your sound. From studio recordings to re-amping and live stage applications, this time-tested design packs a ton of features for an affordable price.
Art Tube Mp Project Series Tube Microphone/Instrument Preamp
Designed in Rochester NY and originally released in 1995, the Tube MP is celebrating its 30th anniversary in 2025.
The Tube MP/C is the most fully-featured member of the Tube MP family, designed for recording guitarists and bassists. It is a tube mic preamp and instrument DI with advanced features including an optical compressor/limiter and switchable line/instrument output levels for use as a re-amping device.
The Oceans Abyss expands on Electro-Harmonix’s highly acclaimed reverb technology to deliver a truly immersive effects workstation. The pedal is centered around dual reverb engines that are independently programmable with full-stereo algorithms including Hall, Spring, Shimmer and more. Place these reverbs into a customizable signal path with additional FX blocks like Delay, Chorus, Tremolo, or Bit Crusher for a completely unique soundscape building experience.
Electro-Harmonix has paved the way for powerful, accessible reverbs since the release of the original Holy Grail and now we’ve pushed the envelope deeper with the fully-equipped Oceans Abyss. Featuring a customizable signal path with up to 8 effects blocks, the Oceans Abyss can be configured as individual reverb, modulation, EQ, delay, bit crusher, saturation or volume effects, or as countless combinations for incredibly creative effect shaping. From a simple Spring reverb to a lush stereo field featuring stereo hall and shimmer reverbs, chorus, delay, overdrive, and tremolo, you can go from surf to shoegaze instantly, without breaking a sweat.
Deep parameter editing is accessible via the high-visibility OLED display with multiple graphical views and easy-to-read designs. Expression/CV control over nearly every parameter gives artful control of your effects and dynamics. Fully-stereo I/O plus an FX Loop allows for use with any instrument, recording set up, or live rig. 128 programmable presets via onboard footswitching or MIDI ensure perfect recall in all performance situations. MIDI IN/OUT ports with MIDI IN support of PC, CC, and Tempo Clock expand the already immense talents of the Oceans Abyss. Connect with UBS-C to Windows or Mac for effects editing, preset management, and more with the free EHXport™ app (coming soon).
- Two Stereo Reverbs available at once, each fully pannable in the stereo field
- 10 reverb types to choose from: Room, Hall, Spring, Plate, Reverse, Dynamic, Auto-Infinite, Shimmer, Polyphonic, Resonant
- Additional FX blocks: Delay (Digital, Analog and Tape emulations), Tremolo, Chorus, Flanger, Phaser, Graphic EQ, Saturation, Bit Crusher, External FX Loop, Volume
- Create custom signal path routing with up to 8 effects blocks. Two blocks may be re-verb, the rest may be any of the additional FX blocks.
- Infinite reverb sustain with the press of a footswitch
- Stereo Audio I/O
- Stereo FX Loop routing on TRS Jacks
- Dual action footswitches allow for momentary or latching use
- Easily enable or disable tails
- 128 fully customizable presets
- All controls can be saved to presets
- Dive deep into global and preset settings to set up Oceans Abyss for your specific needs
- Illuminated slide pots and buttons
- High-visibility OLED graphical display
- Multiple graphical views: Signal Path, Performance, Settings, Physical, Explorer
- Easy-to-navigate menu system
- Ergonomic NavCoder knob allows rotary and directional navigation through menus
- EXPRESSION / CV input to control nearly any parameter in any FX block
- Footswitch input allows for adding up to three external footswitches, each assigna-ble to a number of functions
- MIDI In and Out. MIDI IN supports PC, CC (over nearly every available parameter), and Tempo Clock
- USB-C port to connect to Windows or Mac and interface with EHXport™ app (coming soon)
- 96kHz / 24-bit sample rate conversion
- Supplied with 9.6VDC / 500mA power supply
Our columnist’s silver-panel Fender Bandmaster.
How this longstanding, classic tube amp design evolved from its introduction in 1953.
I have a silver-panel Bandmaster Reverb that I don’t think I’ve talked about enough in this column. It’s one of the most versatile and flexible amps I own, so I use it for everything. It’s portable, has tube-driven reverb and tremolo, and has a full set of EQ knobs including the critical bright switch, which we discussed the importance of earlier this year (“How to ‘Trebleshoot’ a Vintage Fender Amp,” March 2025). The amp is not only pedal-friendly; the flexible 4-ohm output impedance will handle almost all speaker configurations and sound any way you’d like. Let’s take a deeper look at the Fender Bandmaster amp and walk through its development through the years.
The first Bandmaster was introduced in 1953 as a wide-panel tweed amp with Fender’s 5C7 circuit. This rare combo was loaded with a single 15" Jensen P15N and powered by dual 6L6GC tubes in push-pull configuration to produce a modest 25 watts. The 6L6GCs were cathode biased and along with the 5U4GB rectifier tube contributed to a forgiving sag, early breakup, and a midrange-y voice.
Fender made several changes when they launched that amp’s successor in 1955, the more widely known 5E7 narrow-panel Bandmaster, a well-proven amp that has come back as a reissue model. It was still a dual-channel amp—instrument and microphone—but the newer 5E7 model had a fixed bias and a negative feedback loop, providing a louder, firmer, and cleaner tone. Most importantly, the single 15" speaker was replaced by three 10" speakers, making it very similar to the narrow-panel tweed Bassman, the granddaddy of all Marshall amps. This Bandmaster had three speakers instead of the Bassman’s four, and it delivered 25–30 watts instead of 40. It offered early breakup with a midrange-y, big and full tone.
For those not acquainted with tweed amps, the volume and EQ knobs behave differently than on silver- and black-panel Fender amps. The volume pot can act like a distortion control, while the EQ knobs control the volume, and many players I’ve talked to have not really unlocked this secret. This works because, in these circuits, the volume pot sits right before the preamp tube, which allows it to push the tube into full distortion. Since the EQ pots are located right after and are capable of reducing the volume, you’re able to distort the preamp at low volume settings.
“Things became more standardized in 1964 with the arrival of the black-panel AB763 Bandmaster, an amp I have worked on a lot and appreciate for its robustness, simplicity, and versatility.”
In 1960, a short-lived and rare Bandmaster dressed in brown tolex and a black faceplate appeared with the 5G7 circuit. From here on, all Bandmasters had the modern top-mounted chassis. With this circuit, the Bandmaster started to both look and sound more like a black-panel amp. It kept the 3x10" speakers but got a diode rectifier and bigger transformers resulting in a 45-watt output. Tremolo was introduced for the first time, and both channels were now intended for guitar.
The following year, a blonde 6G7 Bandmaster followed as a smaller amp head paired with a 1x12 extension cabinet. It had the timeless early blonde looks with cream tolex, brown faceplate, oxblood grill cloth, large Fender logo, and white knobs. But halfway into the blonde era, towards 1964, things turned strange and rather confusing. There were suddenly two 12" speakers, black knobs, a wheat-colored grill cloth, a more slim black-panel-style Fender logo, a black faceplate, and all in various combinations close to the transition into ’64.
Things became more standardized in 1964 with the arrival of the black-panel AB763 Bandmaster, an amp I have worked on a lot and appreciate for its robustness, simplicity, and versatility. It offers a pure, clean, scooped black-panel tone that’s somewhere between a Vibrolux Reverb and Pro Reverb, which share the medium-sized 125A6A output transformer and dual 6L6GC tubes. With its medium/high power and flexible 4-ohm output impedance, it can drive all kinds of speaker cabinets—as long as you stay between 2 and 8 ohms, you are safe.
For a short time in 1967–68, there was a transitional Bandmaster with aluminum trim and black-panel innards before the all-new silver-panel Bandmaster Reverb replaced it in 1968. The small-head cabinet had grown in size and, unfortunately, weight to accommodate the reverb tank. The amp got a 5U4GB rectifier tube along with a few general silver-panel changes to the circuit. Several silver-panel models existed with minor differences until a 70-watt beast version came along in 1977 with master volume.
To my own 1968 Bandmaster Reverb, I have done a few adjustments. First, I made a custom baffle to hold two 8" speakers. I installed a pair of WGS G8C speakers that fit perfectly on the baffle board without colliding with the reverb tank or transformers. Sometimes, I use only one of the 8" speakers for bedroom volume levels. Second, I reversed the bias circuitry to standard AB763 specs, making it easier to adjust bias correctly on both power tubes. If you are into sparkling clean and funky Strat sounds, you would love this little 2x8" combo.