Campbell American Announces the WEW

WEW draws inspiration from the great contoured body double cutaway electric guitars of the 1950s and ''60s

Boston, MA (May 11, 2012) – Campbell American Guitars today announced the release of its latest model, the WEW. The WEW draws inspiration from the great contoured body double cutaway electric guitars of the 1950s and '60s and improves on these classic guitars in several important ways. Each WEW has ergonomic improvements that lead to a more enjoyable playing experience such as a full, round “C” neck carve and a 12” radius fretboard. The instrument has a 25 ½ inch scale neck and the body is carved from premium Northwestern Alder and is finished with 100% Nitro Cellulose lacquer.

Each WEW is handmade by a small group of dedicated builders in the Campbell American shop in the Blackstone Valley in New England. Just like all previous Campbell American guitars the WEW is truly a custom built instrument in that it can be built to suit each guitarist individual tastes. Guitarists can choose from a long list of “standard” colors but Campbell American can also develop custom colors as well. The guitar can be built using several different single coil pickup manufacturers including Jason Lollar, Lindy Fralin, Dimarzio, and others.

• Body: Alder
• Finish: Fenway Green Nitrocellulose Lacquer Other Colors Are Available
• Neck: Maple
• Finish: Tinted Gloss Lacquer
• Fingerboard: East Indian Rosewood
• Carve: Medium-Large "D" (.845" 1st fret / .910" 12th fret)
• Scale: 25-1/2"
• Radius: 12"
• Fret wire: Medium Jumbo
• Nut Width: 1-5/8"
• Position Marker: Pearl
• Neck Joint: Contoured Heel. Narrow 4-Bolt Plate
• Tuners: Gotoh Locking HAP (Height Adjustable Posts). Locking
• Bridge: Gotoh 510 Tremolo
• Pickups: 3 Lollar Blackface Single Coils
• Controls: Master Volume / 5-Way / Master Tone
• Pickguard: Cream
• Pickup Covers: Parchment
• Knobs: Parchment

For more information:

It’s ok for a guitar to not sound like a guitar.

As much as we all love juicy, organic guitar tones, it can be just as inspiring to go the opposite way. Combining various modulation effects, envelope filters, oscillators, and more can result in sounds that owe more to Kraftwerk than Led Zeppelin.

Read More Show less

While Monolord has no shortage of the dark and heavy, guitarist and vocalist Thomas V Jäger comes at it from a perspective more common to pop songsmiths.

Photo by Chad Kelco

Melodies, hooks, clean tones, and no guitar solos. Are we sure this Elliott Smith fan fronts a doom-metal band? (We’re sure!)

Legend has it the name Monolord refers to a friend of the band with the same moniker who lost hearing in his left ear, and later said it didn’t matter if the band recorded anything in stereo, because he could not hear it anyway. It’s a funny, though slightly tragic, bit of backstory, but that handle is befitting in yet another, perhaps even more profound, way. Doom and stoner metal are arguably the torch-bearing subgenres for hard rock guitar players, and if any band seems to hold the keys to the castle at this moment, it’s Monolord.

Read More Show less