Premier Guitar features affiliate links to help support our content. We may earn a commission on any affiliated purchases.

Modern Builder Vault: Russell Guitars

When no one was willing to build him an acoustic with a scalloped fretboard for microtonal string bends, James Russell took on the project himself and became a full-time luthier.

Portland
The Portland is Russell’s electric semi-hollowbody offering, and it’s an ergonomically rich and modern take on a 335-esque body design with features including the “koi holes” in place of traditional f-holes. The Portland shown here uses Honduran mahogany for the sides, back, and neck, flamed redwood for the top, and Macassar ebony for the fretboard. Russell loaded up this Portland beauty with a set of Lindy Fralin Pure PAF pickups.

James Russell got his start building guitars in 1979 out of necessity. As a huge fan of John McLaughlin’s acoustic band Shakti, he wanted a guitar similar to McLaughlin’s Abe Wechter acoustic with a scalloped fretboard that would enable microtonal string bends. But after asking several Southern California luthiers to build the guitar he had in mind, Russell was turned down by all of them. That’s when he decided to build it himself and quickly found himself hooked on lutherie. And that first instrument is still going strong today.

Russell truly lives and breathes all things guitar. Not only is he a full-time builder out of his one-man shop, he still finds time to regularly teach guitar and perform. Oh, and he’s also one of Eric Schoenberg’s builders, producing handcrafted guitars inspired by prewar Martin flattops under the highly respected Schoenberg brand.

Checking out Russell’s website reveals that he doesn’t limit himself to one particular genre of guitar. Whether it’s an archtop, semi-hollow, upright electric bass, flattop acoustic, or something else, “the wide range of my guitar models is due to my love of so many styles of music and my love of great instruments,” says Russell. “I’ve been an active performing guitarist for over 40 years and I love and play both acoustic and electric music. Most of my models came about from real-world experiences of desiring changes and improvements in classic instruments.”

“Understanding how to make a guitar is relatively easy, but understanding the interaction of all the materials that make up a guitar requires years and years of working with those materials. It’s easy to make a guitar-shaped object, but it is very difficult to make good guitars that sing.”

With that, Russell says his biggest challenge is just having enough hours in the day to build all the designs he wants to build. “I still have around 20 designs on paper that haven't become instruments yet, and I have several models that are in process and on the back burner.”

Asked what nuggets of advice he’d offer to someone wanting to take the plunge into lutherie, Russell says, “Understanding how to make a guitar is relatively easy, but understanding the interaction of all the materials that make up a guitar requires years and years of working with those materials. It’s easy to make a guitar-shaped object, but it is very difficult to make good guitars that sing.”

Russell also contends it really helps to be a player in order to be able to hear and feel what makes a guitar great. “Another aspect I feel is critical is having the patience and ability to do intricate, long-term projects. A guitar maker has to be driven or the challenges will be insurmountable.”

“I put my heart and soul into every instrument I make,” says the luthier. “My slogan is ‘Voice, Feel, Beauty.’ All three aspects are essential for a guitar to be great and I strive for excellence in all three. This is what is distinctive about all Russell Guitars.”

Pricing and Availability
James Russell’s guitars are available through direct order with the luthier, though he will occasionally have guitars available through Tradarama Guitars and Mighty Fine Guitars. Russell-made Schoenbergs are available through Schoenberg Guitars in Tiburon, California. The luthier produces about 10 Russell-branded guitars a year and the wait time for custom orders is typically 12 to 18 months. For each of his models, clients can request custom appointments such as wood options, neck carve, scale length, electronics, and so on. The price range for Russell Guitars varies anywhere from $3,500 to $10,000, depending on the model, woods, features, and options.

For more info, visit Russell Guitars.

A reimagined classic S-style guitar with Fishman Greg Koch Signature pickups and a Wilkinson VS100N tremolo.

Read MoreShow less
Photo by Ross Halfin

Metallica's M72 World Tour will be extended into a third year with 21 North American shows spanning April, May, and June 2025.

Read MoreShow less

The Jack White Pano Verb features unique stereo-imagine options. “[White] wanted to be able to do sort of startling things with each speaker’s content,” says Fender’s Stan Cotey.

Fender’s Jack White Collection dropped this week, and it includes what might be the most exciting tube amp design in decades. Fender’s Stan Cotey shares some firsthand insight into this unique amp’s design.

This week, Fender and Jack White dropped a new line that spun heads across the guitar-gear universe, proving that the Third Man’s brain knows no bounds. White has been blowing minds with Third Man Hardware’s line of collaboratively conceived gear. Working with makers of all sizes, each yellow-and-black piece is as unique as White himself.

Read MoreShow less

Beetronics FX Tuna Fuzz pedal offers vintage-style fuzz in a quirky tuna can enclosure.

Read MoreShow less