The big-hit producer (Taylor Swift, Green Day, Weezer) and guitarist opens his RubyRed Productions to catalog his custom creations from the West and Far East. Plus, he reveals how Keith Urban forever changed his guitar-playing world.

Facing a mandatory shelter-in ordinance to limit the spread of COVID-19, PG enacted a hybrid approach to filming and producing Rig Rundowns. This is the 13th video in that format, and we stand behind the final product.

Butch Walker can’t be pinned down by sweeping generalizations. He grew up in rural, small-town Georgia, but his love for ’80s glam metal took him out west. He produces some of the biggest radio-friendly hitmakers (Taylor Swift, Green Day, Fall Out Boy, P!nk, Rob Thomas, Adam Lambert, and Keith Urban), but his own indie-songwriter music focuses on colorful storytelling and significant substance. He appreciates and owns vintage gear, but he’s not a museum-piece collector and one of his favorite tools is a digital Line 6 HX Stomp. His brand-new album American Love Story is a sonic homage to his youth centered around the hooks and melodies showering the airwaves in 1979 (think lively Toto crossed with the Police shimmer), but the lyrics are a cutting dissection of society and life in the 21st century.

Following the release of his ninth studio album in May 2020, the straight-shooting artist welcomed PG’s Chris Kies into his studio, RubyRed Productions. The “clueless” gear dork chats about embracing happy accidents from incorrect custom-instrument commissions, designing a one-off triple-humbucker, ES-335 killer with the Yamaha Custom Shop, gravitating towards a purring EL34 Bad Cat, and giving praise to Keith Urban for pick advice.

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