
Take a trip back in time to see the gear, hair, and clothes that made the '80s most excellent—party on, dudes!
We're pretty sure the barely legal vixen in this Vester ad went on to great fame playing the cheerleader who kisses Mikey in the Broadway production of The Goonies. Vester subsequently went on to great fame...um, in this roast of '80s ads.
Happily, Alex Skolnick was soon moved to the Evolution exhibit, though his hairstyle was left in the Endangered Species wing. (Note that spandex was in the correct wing, but on the wrong side of the glass.)
While there's no arguing with the longevity of the Gibson brand, it's hard to look back at this ad and not see some heavy irony. That's all we're going to say...
Dean Markley's follow up to the rockin' grandpa ad pushed the needle just a little too close to the disturbing side.
Many people forget that the working title for Surfing With the Alien was Surfing with the Sideburns.
Seriously, Kawai? Wow. Just...wow....
Exhibit 2 in making the case that not everything from the '80s had a short shelf life.
The guitar that solidified Martin's leading role in the über-crowded crackle-finish "super-Strat" market: the Stinger. Judging by its logo, it...er, goes both ways?
What could've extended the Stephen's Extended Cutaway's lifespan a few years (or at least months)? Maybe a look that was more distinctive than the Martin Stinger's trademark finish we're thinking something like blood spatters or a kamikaze theme.
Gratuitous Mullet Joke #1: With all due respect to Carvin and Bob Bradshaw—for both surely deserve tons—but this mullet may be the single biggest reason why the FET has since played second fiddle to the vacuum tube.
Things would be so much different for Tom Anderson Guitarworks today if only they'd been able to coax Val Kilmer into a coordinated media blitz based on his 1984 breakout comedy hit, Top Secret.
Whadya know? The same three words describe how we feel about this ad a couple decades after the fact.
Luckily, this ad from Dean Markley was more funny than disturbing. (As media folks, we're pretty impressed with the analog photoshopping—although we do take umbrage with the subject-verb disagreement.) However, as luck would have it...
The single trend of the '80s that must be resurrected immediately: cable companies giving away Porsches.
Gratuitous Mullet Joke #2: Rocktron wisely hid Bob Bradshaw's FET-killing mullet behind its HUSH units. On the downside, they upped the ante with Steve Lukather's a Hairnet-teased, Sun In-treated 'do. Apparently the HUSH survived due to confusion over whether Luke's killing shoulder-pad jacket was included.
We've witnessed this undead ad campaign shuffle onward, feasting on our collective brains for what seems like an eternity now. And trust us, Mr. Perfect Pitch guy, we've laughed at a LOT more than your secret.
As Michael J. Fox's character found out in the Night Ranger-scored (and tragically Oscar-scorned) The Secret of My Success, 128 patches of preamp-tube distortion are the surest bet when reaching for that golden ring. (What's that? Yeah, yeah, we know Secret is the one '80s movie Fox DIDN'T play guitar in...but it worked here, all right?)
Guitar mags of the '80s offered information on ALL the essential tools for mastering guitar.
Exhibit 1 in making the case that not everything from the '80s had a short shelf life.
Ok, so Eddie designed the guitar. It's cool, we understand the switch. The only thing better would be having your own brand, but that's crazy talk...
Anyone who thinks Eddie switched endorsements a lot clearly hasn't seen this ad. Look how loyal he looks, raising the Kramer president's hand in triumph. He'd NEVER...
Ahhh...the golden years of Neanderthalic sexual objectification. Once you had the guitar, the only thing standing in the way of claiming your swooning prize was securing some badass spandex. Luckily...
[Updated 10/28/21]
- Echoes of the Past and Future - Premier Guitar ›
- The Legend of Slash's Appetite for Destruction Les Paul - Premier ... ›
- GALLERY: Gear Ads of the 1980s, Volume II - Premier Guitar ›
In the ’80s, Peter Buck’s clean, chime-y arpeggios defined the sound of alt-rock to come.
In the ’80s, Peter Buck’s clean, chime-y arpeggios defined the sound of alt-rock to come. From R.E.M's start, his post-Roger McGuinn 12-string style served as the foundation for the band’s simple, plain-spoken approach, offering a fresh take on what an independent band could be and inspiring generations of artists to come. Buck not only found his sound quickly, he evolved throughout the band’s career. By the ’90s, R.E.M.’s sound had evolved to incorporate organic, acoustic textures, and eventually leaning into a glam- and grunge-inspired, distorted-guitar-focused sound on 1994’s Monster.
This episode is sponsored by Voodoo Lab.
The fast-rising, indie-rock outfit shows how they bring their varied four-piece string section to life on tour.
Last year’s Manning Fireworks was a breakout moment for Asheville, North Carolina’s MJ Lenderman, which is both the name of the band and the actual name of singer and guitarist Jake Lenderman, who also plays in the band Wednesday. The record topped plenty of year-end lists and drew favorable comparisons to the likes of Neil Young, Dinosaur Jr., and other stars of the pre- and post-’90s indie-rock boom.
On tour behind the record, the band stopped in at Birmingham, Alabama, joint Saturn on February 1. PG’s Chris Kies met up with Lenderman, guitarist Jon Samuels, pedal-steel player Xandy Chelmis, and bassist Landon George before the show to get the dirt on their dirt.
Brought to you by D’Addario.The SG
Lenderman’s main guitar these days is this 1979 Gibson The “SG,” which he bought in Birmingham while opening for Plains. It’s tuned to D standard, with Ernie Ball Beefy Slinky strings.
Do the Mascis Mash
It’s no surprise that Lenderman digs the Squier J Mascis Signature Jazzmaster. He’s a big Dinosaur Jr. fan and got to sit in with them in Los Angeles to play “In A Jar” in December 2024. From top to bottom, this one is tuned C–G–D–G–G–E for “You’re Every Girl to Me.”
Tele Time
This Fender American Vintage II 1977 Telecaster Deluxe comes out for cleaner needs in the set.
Original Jazz
This is Lenderman’s iconic 2008 Jazzmaster, which he bought back in Asheville.
Hi-Steppin'
Lenderman borrowed a Hiwatt to use at some hometown shows in Asheville and fell in love, so he brings this Custom 50 out on the road now. He’s working his way to a full J Mascis setup, “one cab at a time.”
MJ Lenderman's Board
Lenderman’s clean, easy board has a D’Addario tuner, Death By Audio Interstellar Overdriver Deluxe, a Dunlop wah which he uses as a subtle filter, and TC Electronic Flashback 2.
Loan from Lenderman
Lenderman recorded plenty with this Fender Player Telecaster, but now Samuels puts it to work
Hartzman's Hot Rod
Another loaner, this Hot Rod DeVille combo is on long-term borrow from Wednesday’s Carly Hartzman.
Jon Samuel's Board
Samuels’ board, which is a hybrid of his own pedals and even more borrowed units, carries a Hardwire HT-6 polyphonic tuner, Death By Audio Fuzz War, JHS Double Barrel, Dunlop wah, J. Rockett Archer Clean Boost, Joyo Tremolo, EHX Nano Small Stone, and TC Electronic Flashback 2.
Xandy's ZB
Chelmis, also a member of Wednesday, plays this 10-string ZB Custom, made in the early ’70s with a proprietary pickup. It stays in E9 tuning, and Chelmis makes it sing with a steel he bought from a pawn shop. It runs through a Fender Twin Reverb outfitted with a single 15", and a Goodrich H-120 volume pedal handles swelling duties. From time to time, Chelmis adds in a Guyatone SD2 sustainer for some fuzzy fun.
Precision Vision
George’s go-to is this 2006 Fender Mike Dirnt Precision Bass, strung with Ernie Ball medium-gauge flatwound strings.
Better Beta
George runs through a Sunn Beta Bass head into an Ampeg SVT810E cabinet.
Landon George's Board
On his board, George packs a Korg Pitchblack tuner, Origin Effects Cali76 Compact Bass, Boss DD-7, Darkglass Electronics Alpha Omega, and a Noble Amplifier Company utility box: It’s a tube preamp, DI box, and power supply, all in one.
Clean power is an essential part of the pedalboard recipe. Here’s a collection of power supplies that will keep you up and running.
CIOKS DC-7
This power supply features a 1" profile, seven DC outlets with four switchable voltages (9, 12, 15 and 18V) on each outlet, plus a 5V USB outlet and can be expanded for even the most power-hungry boards.
$259 street
cioks.com
Strymon Zuma
Strymon Zuma is the quietest and most powerful pedal power supply of its kind, capable of powering a huge number of guitar pedals silently and reliably with a staggering 500 mA.
$279 street
strymon.com
Mission Engineering 529i
This powerful power supply offers eight 9V isolated outputs and an internal rechargeable battery. It powers your pedalboard for four hours on a single charge via USB port or 12V input. It also includes a doubler cable that allows two 18V outputs.
$199 street
missionengineering.com
Voodoo Lab Pedal Power 3 PLUS
From standard battery-operated stompboxes to high-current DSP effects, the expandable 12-output Pedal Power 3 PLUS combines cutting-edge technology and time-tested analog engineering to ensure any pedal will sound its best.
$179 street
voodoolab.com
D’Addario XPND Pedal Power Battery Kit
If you need portable, wireless power, this unit offers 10,000 mAh that can last up to 10 hours on a single charge. It also includes a USB-C power supply and a patent-pending Gateway hub for ultra-quiet operation.
$169 street
daddario.com
In honor of Paul Reed Smith's birthday today, PRS launches a limited-edition model of Paul's personal instrument.
Introduced on Smith’s birthday, February 18, the Charcoal Phoenix Limited Edition is part of the PRS Guitars 40th Anniversary celebration. Only 150 of these instruments will be available worldwide, with each including a 40th Anniversary certificate hand signed by Paul Reed Smith himself.
"When we released the Private Stock John McLaughlin Limited Edition in 2023, I was inspired by its exceptional sound and playability. For the Charcoal Phoenix, I wanted to create something equally remarkable but with a stoptail bridge," said PRS Guitars Founder & Managing General Partner, Paul Reed Smith. "Using chaltecoco for the neck and ziricote for the fingerboard, I achieved an instrument that sustains beautifully and rings with clarity. The deep crimson back and the charcoal microburst top inspired the name ‘Charcoal Phoenix,’ evoking the imagery of a phoenix rising from fire and ashes.”
Over the past year, Smith has road-tested this guitar, refining its design and tone. Most recently, he played this model on stage at the late-January 2025 PRS Guitars 40th Anniversary concert at the House of Blues in Anaheim. A deep crimson back contrasts with the Private Stock-grade figured maple top in a charcoal microburst finish. The ripple abalone “Old School” bird inlays on the ziricote fingerboard add a vintage touch.
The Charcoal Phoenix also features the PRS TCI pickups, newly updated for 2025, and EQ mini-toggle switches. The TCI pickups are crafted with American Alnico magnets and slightly modified winding, wiring and electronics specifications. Based on Smith’s experience playing this guitar live and in the studio for more than a year, these pickups offer clear tones from spanky single coils to full soapbars. The EQ mini-toggles act as tuned high-pass filters when engaged, removing shelved low end and allowing the high frequencies through for more clarity and musical highs.
Rounding out the details are the PRS Stoptail bridge and PRS Phase III Non-Locking Tuners. The bridge is engineered with curved string slots, brass inserts and steel studs. It is designed to maximize the transfer of the strings’ vibrations through the guitar. The lightweight tuners promote tone transfer for a louder, more resonant instrument.
PRS Guitars is planning a year full of new product introductions. Stay tuned to see new gear and 40th Anniversary limited-edition guitars throughout the year at www.prsguitars.com/40 and by following @prsguitars on Instagram, Tik Tok, Facebook, X, and YouTube.