The effect of ecommerce on CopperSound's shipping room.
Our columnist ponders the business-to-consumer model, and how the design of online stores might be more crucial to the stompbox industry than we’d like to admit.
Let’s open things up with a TV/movie trope. The character on screen has a speech that they’ve been preparing for once they’re called up onstage to address the audience. When they finally get up to the lectern to deliver it, they pause, give the attendees a look over, and rip up their script in a dramatic fashion before pursuing an off-the-cuff, heartfelt message that goes on to invigorate the crowd and inspire a roaring ovation. For right now—I’m at least doing the first part of that. I’m abandoning my planned topic. Consider this me ripping up my finely curated index cards.
Before sitting down at the computer, I was thinking about the title of this column—“State of the Stomp.” Perhaps I’m being a bit too on-the-nose, but I started to ask myself, “What is the state of the stompbox world?” As in, this niche section inside of this niche industry that we find ourselves traversing. But, I can only speak for myself and what I’ve experienced firsthand and heard secondhand. That being said, let’s chat about the current state of the stompbox world.
This year marks my 10-year anniversary in the boutique-effects world. In speaking to the state of affairs in those 10 years, I’ve witnessed trends, domestic growth, international growth, product collaborations, companies closing doors, others opening doors, dealer decline, e-commerce growth, and more. The last, e-commerce, is the current state that we find ourselves in—an ever-growing, bustling digital presence that brings with it the B2C (business-to-consumer) model.
This isn’t completely new terrain for us by any stretch. It is, however, something that was only a minor percentage of our business. I have often referred to our sales as being 80 percent dealer and 20 percent direct. I would say that was the case from 2014 to 2020, but over the last few years the dealer vs. direct numbers have pretty much flipped.
Why has it flipped in favor of direct sales? That’s a simple yet complex question that would rob me of sleep if I let it. I would also frame the question in the inverse: “Why have dealer orders and reorders slowed down?” Market oversaturation? Economy? I would find it difficult to imagine that economic changes haven’t been trolling consumer purchasing. Us manufacturers know that it has directly impacted raw materials. As a niche corner of the MI world, that’s scary. Especially when you’re a manufacturer of nonessentials. When essentials go up in cost, it doesn’t feel great, but more easily gets shrugged off. When nonessentials go up, purchases of them get scaled back or hauled off completely.
“Why has it flipped in favor of direct sales? That’s a simple yet complex question that would rob me of sleep if I let it.”
In conversations I’ve had with industry colleagues, there’s almost a universal trend—sales are slow. This brings us back to the “why?” A place that my company finds itself in right now is close to the opposite. We are swamped with direct orders and dealer orders. However, of all the direct and dealer orders that we have been flooded with since May, 90 percent or more are for our DIY offerings. A big reason for this is due to the fact that the DIY market is smaller than standard pedals, we offer tools that don’t already exist, and the pricing is very attractive.
In May, “Short Circuit” launched. A recurring segment on the ever-popular JHS Show on YouTube, “Short Circuit” features founder Josh Heath Scott explaining effects-circuit basics while breadboarding them—using our DIY products. This, along with giveaways and kit collaborations between CopperSound and JHS, has led to a huge sales influx in what the community has coined “the JHS effect.”
I also find it important to highlight that my affinity for the brick and mortar has not diminished. But I will say that their ability to offer an array of gear from various manufacturers feels like a double-edged sword. If a particular store carries 20 brands, they can more easily give appropriate attention to each brand and subsequent model they stock. This includes website pictures, videos, copy, and SEO for each product. Now, if that same store expands to 200 brands, the bandwidth for each product gets significantly decreased.
So, while that dealer has 200 brands to focus on, we, the manufacturer, only have ourselves, making it easier for us to tend to our website. In a world where 70-plus percent of consumers shop online, it really makes me wonder if this is the make-or-break factor when it comes to where and how people choose to do that shopping.
And now, I’d like to thank you all for the standing ovation in response to my inspiring, off-the-cuff speech.
Blackberry Smoke will embark on a co-headline tour with Mike Campbell & the Dirty Knobs. Lead singer Charlie Starr shares, “What could be better than summertime rock and roll shows with Blackberry Smoke and the one and only Mike Campbell & The Dirty Knobs?”
Blackberry Smoke’s fan club will have early access to tickets with pre-sale beginning tomorrow, March 11 at 10:00am local time, with the public on-sale following this Friday, March 14 at 10:00am local time. Full details and ticket information can be found at blackberrysmoke.com.
In addition to the new dates, Blackberry Smoke is currently on the road with upcoming headline shows at New Orleans’ The Fillmore, Houston’s 713 Music Hall, Austin’s ACL Live at the Moody Theater, Dallas’ Majestic Theatre and Maryville’s The Shed (three nights) among others. They will also join Lynyrd Skynyrd and The Avett Brothers for select dates later this year. See below for complete tour itinerary.
Tour Dates
March 14—Douglas, GA—The Martin Theatre*
March 15—Douglas, GA—The Martin Theatre*
March 27—New Orleans, LA—The Fillmore†
March 28—Houston, TX—713 Music Hall†
March 29—Helotes, TX—John T. Floore’s Country Store‡
April 24—Montgomery, AL—Montgomery Performing Arts Centre§
April 25—Pensacola, FL—Pensacola Saenger Theatre§
April 26—Tampa, FL—Busch Gardens Tampa - Gwazi Field
May 8—Austin, TX—ACL Live at the Moody Theater#
May 9—Dallas, TX—Majestic Theatre#
May 10—Palestine, TX—Wiggly Thump Festival
May 15—Maryville, TN—The Shed~
May 16—Maryville, TN—The Shed%
May 17—Maryville, TN—The Shed§
May 31—Virginia Beach, VA—Veterans Band Aid Music Festival
June 1—Lexington, KY—Railbird Festival
July 10—Pistoia, Italy—Pistoia Blues
July 11—Milan, Italy—Comfort Festival
July 13—Weert, Limburg—Bospop
July 15—Manchester, U.K.—AO Arena**
July 16—Birmingham, U.K.—bp pulse LIVE**
July 18—Brighton, England—The Brighton Centre**
July 19—London, UK—OVO Arena Wembley**
July 25—Nashville, TN—Ryman Auditorium††
July 26—Nashville, TN—Ryman Auditorium††
July 31—Lewiston, NY—Artpark Amphitheater††
August 1—Pittsburgh, PA—Stage AE††
August 2—Columbus, OH—KEMBA Live! Outdoor††
August 3—Roanoke, VA—Berglund Performing Arts Theatre††
August 5—North Charleston, SC—Firefly Distillery††
August 7—Raleigh, NC—Red Hat Amphitheater††
August 8—Charlotte, NC—Skyla Credit Union Amphitheatre††
August 9—Atlanta, GA—Synovus Bank Amphitheater at Chastain Park††
August 10—Asheville, NC—Asheville Yards Amphitheater††
August 21—Bonner Springs, KS—Azura Amphitheater‡‡
August 22—Rogers, AR—Walmart AMP‡‡
August 23—El Dorado, AR—Murphy Arts District Amphitheater‡‡
August 30—Charlestown, RI—Rhythm and Roots Festival
*with special guest Parker Gispert
†with special guest Zach Person
‡with special guest Brent Cobb
§with special guest Bones Owens
#with special guest Jason Scott & The High Heat
~with special guest Rob Leines
%with special guest Taylor Hunnicutt
**supporting Lynard Skynyrd
††co-headline with co-headline with Mike Campbell & The Dirty Knobs
‡‡supporting The Avett Brothers
A satin finish with serious style. Join PG contributor Tom Butwin as he dives into the PRS Standard 24 Satin—a guitar that blends classic PRS craftsmanship with modern versatility. From its D-MO pickups to its fast-playing neck, this one’s a must-see.
PRS Standard 24 Satin Electric Guitar - Satin Red Apple Metallic
A reverb-based pedal for exploring the far reaches of sound.
Easy to use control set. Wide range of sounds. Crush control is fun to explore. Filter is versatile.
Works best as a stereo effect, which may limit some players.
$299
Old Blood Noise Endeavors Dark Star Stereo
oldbloodnoise.com
The Old Blood Dark Star Stereo (DSS) is one of those pedals that lives beyond simple effect categorization. Yes, it’s a digital reverb. But like other Old Blood designs, it’s such a feature-rich, creative take on that effect that to think of it as a reverb feels not only imprecise but unfair.
The Old Blood Dark Star Stereo (DSS) is one of those pedals that lives beyond simple effect categorization. Yes, it’s a digital reverb. But like other Old Blood designs, it’s such a feature-rich, creative take on that effect that to think of it as a reverb feels not only imprecise but unfair.
In this case, reverb describes how the DSS works more than how it sounds. I’ve come to think of this pedal as a reverb-based synthesizer, where reverb is the jumping-off point for sonic creation. As such, the sounds coming out of the Dark Star can be used as subtle sweetener or sound design textures, opening up worlds that might otherwise be unreachable.
Reverb and Beyond
Functionally speaking, the DSS starts with reverb and applies a high-/low-pass filter, two pitch shifters, each with a two-octave range in each direction, plus bit-crushing and distortion. Controls for lag (pre-delay), multiply (feedback), and decay follow, with mini knobs for volume, mix, and spread. Additional control features include presets, MIDI functionality, plus expression and aux control.
The DSS can be routed in mono, stereo, or mono-in/stereo-out. Both jacks are single TRS, and it’s easy to switch between settings by holding down the bypass switch and selecting via the preset button.
Although it sounds great in mono, stereo is where this iteration of the Dark Star—which follows the mono Dark Star and Dark Star V2—really comes alive. Starting with the filter, both pitch shifters, and crush knobs at noon—all have center detents—affords the most neutral settings. The result is a pad reverb, as synthetic as but less sparkly than a shimmer. The filter control is a fine way to distinguish clean and effect signals. In low-pass mode, the effect signal can easily get dark and spooky while maintaining fidelity and without getting murky. On the other end, high-pass settings are handy for refining those reverb pads and keeping them from washing out the clarity of the clean signal.
Lower fidelity is close at hand when you want it. The crush control, when turned counterclockwise, reduces the bit rate of the effect signal, evoking all kinds of digitally compromised sounds, from early samplers to cell phones, depending on how you flavor it. Counterclockwise applies distortion to the reverb signal. There’s a lot to explore within the wide ranges of the two pitch controls, too. With a four-octave range, quantized in half steps, the combinations can be extreme, and Dark Star takes on a life of its own.
Formless Reflections of Matter
The DSS is easy to get acquainted with, especially for a pedal with so many features, 10 knobs, and two footswitches. I quickly got a feel for the reverb itself at the most neutral filter and pitch settings, where I enjoyed the weight a responsive, textural pad lent to everything I played.
With just the filter and crush controls, there’s plenty to explore. Sitting in the sweet spot between a pair of vintage Fenders, I conjured a Twin Peaks-inspired hazy fog to accompany honeyed diatonic arpeggios, slowly filtering and crushing that sound into a dark, evil low-end whir as chords leaned toward dissonance. Eventually, I cranked the high-pass filter, producing an early MP3-in-a-good-way “shhh” that was fine accompaniment to sparser voicings along my fretboard. It was a true sonic journeyThe pitch controls increase possibilities for both ambience and dissonance. Simple tweaks push the boundaries of possibility in exponentially deeper directions. For more subtle thickening and accompaniment sounds, adding octaves, which are easy to tune by ear, offers precise tone sculpting, dimension, and a wider frequency range. Hearing simple harmonic ideas plucked against celeste- and organ-like reverberations kept me in the Harold Budd and Brian Eno space for long enough to consider new recording projects.
There is as much fun to be had at the highest feedback settings on the DSS. Be forewarned: Spend too much time there and you might need a name for your new ambient band. Cranking the multiply and decay knobs, I’d drop in a few notes, or maybe just a chord, and get to work scanning the pitch knobs and sculpting with the filter. Soon, I conjured bold Ligeti-inspired orchestral sounds fit for a guitar remix of 2001: A Space Odyssey.
The Verdict
The Dark Star Stereo strikes a nice balance between deep control, a wide range of sonic rewards, playability, and an always-sounds-great vibe. The controls are easy to use, so it doesn’t take long to get in the zone, and once you do, there’s plenty to explore. Throughout my time with the DSS, I was impressed with its high-fidelity clarity. I attribute that to the filter, which allows clean and reverb signals to perform dry/wet balance and EQ functions. That alone encouraged more adventurous and creative exploration. Though not every player needs this kind of tone tool, the DSS is a must-check-out effect for anyone serious about wild reverb adventures, and it’s simple and intuitive enough to be a good fit for anyone just starting exploration of those zones. However you come to the Dark Star, it’s a unique-sounding pedal that deserves attention. PG
Introducing the new Firebird Platypus, a tribute to the rare transitional models of 1965.
In early 1965, the original Firebird design transitioned through several different iterations. One of the significant transitions that occurred flipped the headstock to the Non-Reverse shape. Unlike the original Reverse Firebird headstock design, which featured a two-layered headstock with a holly veneer, the new headstock was flat, like the bill of a platypus.
Mahogany body and glued-in mahogany neck
The Firebird Platypus has a mahogany body with the appearance of a traditional neck-through Reverse Firebird body for that classic Reverse Firebird appearance, while the neck of the Firebird Platypus uses glued-in, set neck construction like the Les Paul and SG and delivers outstanding sustain and resonance.
Platypus transitional headstock design
The headstock features the flat, transitional style “platypus” design that was found only on rare models from the 1965 transitional period when the Firebird was gradually switching over from the features found on the original models that were released in 1963 to the features that were used for the later Non-Reverse Firebird models.
Firebird humbucker pickups
It’s outfitted with two Firebird humbucker pickups. These pickups are equipped with Alnico 5 magnets and have a unique sound that is not quite like any other humbucking pickup, with unmatched clarity, chime, and bite. They sound great for both clean and overdriven tones.
Exclusive Cherry Sunburst finish
This exclusive Cherry Sunburst finish is available only on Gibson.com and at the Gibson Garage.
For more information, please visit gibson.com.
