
Sam Fender shares a moment with his saxophonist and childhood friend, Johnny "Blue Hat" Davis, at London's O2 Brixton Academy in September 2021.
The British songwriter traversed the bleak thoroughfares of his past while writing his autobiographical sophomore album, Seventeen Going Under—a tale of growing up down-and-out, set to an epic chorus of Jazzmasters and soaring sax.
British songwriter Sam Fender hails from North Shields, England, an industrial coastal port town near the North Sea, about eight miles northeast of Newcastle upon Tyne. Fender grew up in this small village, which he calls "a drinking town with a fishing problem." He lived there with his mother on a council estate, a type of British public housing. This is the mise-en-scène for Sam Fender's coming-of-age autobiographical new album, Seventeen Going Under. On the album's cover, a photograph shows Sam sitting on a brick stoop.
"That was a back lane that I used to go down and smoke weed when I was about 15 with a bunch of tearaways," Fender says in his regional "Geordie" accent. "That back lane leads into this estate called Meadow Well, which was an estate that had 80 percent unemployment where we grew up. There was a lot of riots there back in the '90s. It was practically on fire for the whole of 1991. Parts of it were just a wasteland for teenagers, and that's where we used to go and sit and hang out and stuff."
About a mile from that stoop is the Low Lights Tavern, where Fender tended bar after high school, and it's also where he played his music in the early days. Fender's manager, Owain Davies, first heard him play guitar there in 2013 in the corner of the pub. Davies immediately took Fender on as an artist, telling U.K. music industry trade paper Music Week: "He's just an undeniable talent, he's hard to ignore."
Sam Fender - Seventeen Going Under (Official Video)
Indeed, Fender's lyrics stop you in your tracks. These are from the title track of Seventeen Going Under:
I was far too scared to hit him
But I would hit him in a heartbeat now
That's the thing with anger
It begs to stick around
So it can fleece you of your beauty
And leave you spent with nowt to offer
It makes you hurt the ones who love you
You hurt them like they're nothing
After hooking up with Davies, Fender doubled down on gigging and writing, gaining fans and traction, and eventually won the 2018 BRIT Critics' Choice Award before releasing his first album, Hypersonic Missiles, in late 2019. Taking a slow-burn route of building a following for six years before releasing a full-length likely contributed to that album instantly having wings, debuting at No. 1 on the U.K. Albums Chart. Fender's sound and identity as an artist coalesced, with his songwriting skills bucking pop formula. "Hypersonic Missiles" weaves a love story in between musings about "feeding the corporate machine" and "kids in Gaza being bombed." In "Dead Boys," Fender vulnerably grieves fallen mates, victims of the male suicide epidemic in Northern England. Jangly Jazzmasters and epic, chorus-drenched solos play a lead character through it all.
Thematically, Fender, who is 27, gazed outward on Hypersonic Missiles, but he goes deeply inward on Seventeen Going Under. It's literally the soundtrack of his adolescence. "It's mainly about self-esteem, growing up, and the political landscape of England, and how that affects the Northeast and how the Tories basically alienate my hometown and the people that live there," he says. These songs of tribulation are resonating strongly with Britons, and landed Fender another No. 1 album in the U.K. when Seventeen Going Under came out in October 2021.
TIDBIT: Seventeen Going Under was recorded at Wor House (Sam Fender's studio) in North Shields, England, and Grouse Lodge in Ireland. It was mixed by Craig Silvey (Arcade Fire) and produced by Bramwell Bronte.
"I feel like it's my first proper album," says Fender. "The first record was a hodgepodge of songs written over six years. Some of the songs were written when I was 19. I was a baby when I wrote some of the songs on that album. Whereas this is a collective piece of work written over the course of two years. And I feel like it's more cohesive as a piece of work. I think it has continuity. I think it has a sound."
The album might've turned out completely different if not for the pandemic, which resulted in a prolific writing period for Fender, who was forced to quarantine. "I've got a health condition, which affects my immune system, so I had to stay in the house. I was alone, so there was a lot of reflection, a lot of looking back at the past," he recalls. "I was doing therapy at the same time to try and get my head screwed on, and I ended up dissecting my whole childhood in therapy. And then learnin' about the reason why I was the way I was; the reason why I was reacting to things in certain ways; the reason why my relationships weren't goin' well; the reason why I wasn't being the most savory character or not being my own ally. I was kinda making life hard for myself."
And so, this reckoning unfolds throughout 11 tracks. The title song documents a dark time when Fender's mother was battling health issues and couldn't make ends meet. It's a banger that cuts right to the struggle of feeling helpless as a teenager—being old enough to know what's going on but being too young to fix anything.
Sam Fender's Gear
"I like a Jazzmaster through a Fender Twin," says Sam Fender. "I like a bit of compression, just to kind of give you that bite, and I love an old Electro-Harmonix Small Clone, just the original cheap chorus pedal."
Photo by Laura Brindley
Guitars
Fender American Pro Jazzmaster
1959 Fender Jazzmaster
Fender Stratocaster
Martin 000X1AE
Takamine acoustic (gift from Elton John)
Amps
- Fender '65 Twin Reverb
- Fender '65 Deluxe Reverb
- Fender '68 Custom Deluxe Reverb
Strings
- D'Addario EXL115 Nickel Wound (.011–.049)
Effects
- Electro-Harmonix Small Clone
- Electro-Harmonix Small Stone Phase Shifter
- Electro-Harmonix Green Russian Big Muff Pi
- Electro-Harmonix Holy Grail Nano
- Electro-Harmonix Memory Man
- Electro-Harmonix POG2
- Electro-Harmonix Stereo Polychorus
- Fulltone OCD
- Origin Effects Cali76 Compact Deluxe
- Mooer Yellow Comp
- Strymon BigSky Reverberator
- Boss RE-20 Space Echo
- Way Huge Red Llama 25th Anniversary Overdrive
- Gamechanger Audio PLUS
"Spit of You" is about his dad and the complicated relationships between sons and fathers. "Me and my dad had a five-year period where we didn't get on very well," Fender shares. "He lived in a different country. As things have progressed with my career, we started hanging out a lot more. It's about a father and son's relationship and the inability to talk about anything other than DIY, music, or alcohol. If anything, it's a just declaration of love for my old man. And funny enough, it's his favorite song."
Not all the songs chew over familial dynamics. Fender dissects his own communication and romantic failures on "Get You Down," and there's externally pointed angst on the album's two political tracks: the rebellious anthem "Aye," which pokes and prods around class/wealth disparity, and "Long Way Off," which Fender says sounds like "a Bond movie theme" with its grandiose instrumentation.
"It's got 164 tracks of audio," Fender says of the latter. "It just built and built and built and became this huge orchestral track. It's about political polarity and how I feel a lack of identity with any of the political parties currently in my country. I think it's quite a unanimous feeling in a lot of places at the moment. A lot of working-class people in England feel displaced by it all, and in my hometown as well. It was written around the time when all the Trump supporters were storming the capital building. We're a long way off from sorting out the mess the world is in."
“It’s such a refreshing rehash of ’80s music. It makes me think that a lot of the sounds in the ’80s that sound jarring and cheesy, I feel like it was just because it was the early days with synthesizers and them sorts of guitar sounds.”
All of the songs were written by Fender, who played guitar, bass, piano, Hammond organ, synthesizers, glockenspiel, mandolin, and harmonica inside the North Shields studio he built by necessity during that time. The album has horns and strings across it, and Fender also wrote the string arrangements, though he didn't play those parts himself. His five band members, most of whom he grew up with—drummer Drew Michael, guitarist Dean Thompson, bassist Tom Ungerer, guitarist and keyboardist Joe Atkinson, and saxist Johnny "Blue Hat" Davis—play on the album as well. It was produced by Thom Lewis, aka "Bramwell Bronte," Fender's longtime collaborator who also produced Hypersonic Missiles.
Fender has a homespun grit much like his idol Bruce Springsteen, whose working-class ethos and songs from the heartland resonated with Fender at an early age. (The Boss connection has earned Fender the nickname of "Geordie Springsteen.") Fender's sound has a tinge of throwback and noticeable nods to his influences (cough, cough, sexy saxophone solos), but the magic lies in how he connects on so many levels with cinematic arrangements, bull's-eye lyrics, and sincere delivery. The songs are a baring of the heart, a showcase of human struggle.
His father and older brother (nine years his senior) are also musicians who gigged around town, obviously influencing Fender's journey down the troubadour road. "I got a guitar when I was 8 and started mucking around with it then. By the time I was 10, I was starting to get quite proficient," Fender shares. "And then as I got older, I realized at school there was always a couple of kids that could shred, and could really, really play. And I just thought, I don't wanna spend the rest of my life learnin' guitar just to be that—I wanna make songs, ya know?" As a kid, he was obsessed with Slash, Page, and Hendrix. "Then my brother started showin' us Springsteen and all that. I loved Oasis and all the British stuff as well."
“I felt like it could be powerful and delicate and all the things in between. That’s when I started singing properly, is after hearing Jeff Buckley.”
Photo by Charlotte Patmore
But a gamechanger came when Fender was 14 and his brother gave him Jeff Buckley's Grace. "I always had quite a high voice for a tall … I'm 6'1," he says. "Normally that means you're, like, a baritone, but I'm, like, quite a high tenor. When my brother gave us Jeff Buckley, I was like alright, he does that, and it's rock 'n' roll, and it sounds cool. That means I can do this as well [laughs]. I felt like it could be powerful and delicate and all the things in between. That's when I started singing properly, is after hearing Jeff Buckley. I always wanted to have a voice that was, like, "rawr"—gruff 'n' stuff—when I was a kid, but then I realized, well, that's not really who I am."
Sonically, the War on Drugs is one of Fender's favorite bands. Their impact on how he approaches crafting song parts can be heard in "Last To Make It Home," particularly the expansive guitar solo on the outro. "I had the Fender Twin up, like, so loud that my ears were bleedin', with my whammy bar," Fender says of recording that solo, "and whichever way I turned, I got that feedback. You get that sort of 'Champagne Supernova' endin'," Fender says. (WoD frontman Adam Granduciel had signed on to mix that track, but ultimately couldn't do it because he missed the master deadline for his own album.)
"I like Springsteen for the lyrics, and I love War on Drugs for the sound," Fender shares. "I think it's such a refreshing rehash of sounds we already know—it's such a refreshing rehash of '80s music. It makes me think that a lot of the sounds in the '80s that sound jarring and cheesy, I feel like it was just because it was the early days with synthesizers and them sorts of guitar sounds. I feel like the War on Drugs have refined it. It's beautiful and I think there's more to be looked down that avenue. That's why I'm quite chorusy-soundin'—I love that sound. It's nostalgic for me, even though I'm not from the '80s, I grew up in a house where that music was playing."
“I was doing therapy at the same time to try and get my head screwed on, and I ended up dissecting my whole childhood in therapy.”
Though his new album is bursting with layers upon layers of instruments, he undoubtedly has an ingrained sense of how to be impactful with just a guitar and his voice, which came from years of performing solo without a backing band. In a BBC Radio 1 Live Lounge concert in early 2020, Fender did a solo performance of Amy Winehouse's "Back to Black," fingerpicking the melody and bass line, while nailing a rather ambitious vocal. His thumb bounces between the 5th and 6th strings, while his other fingers create a harp-like effect on the melody. "It's a strange move, but once you start getting the muscle strength, it's a constant thing and it's quite hypnotic," he says.
Fender describes his songwriting method as "chop and change." He noodles on his Jazzmaster, does some fingerpicking, or switches to another instrument. "A lot of the times I write a lot of songs on piano and convert to guitar. So, I find the chords on piano sometimes and then I'll find interesting variants of the chords on the guitar to make it sound pretty." He likes to experiment with tunings as well. Seventeen Going Under is mostly in C# standard, though he did play around a bit with Nashville tuning and light gauge strings.
When conversation turns to a special guitar he just bought, Fender lights up. "I've finally treated myself and allowed myself to buy something that was expensive because there's always an air of guilt," he says. "I've been lucky, Fender's always given us stuff. I've always had loads of free guitars because I've always been sponsored by them. But when it comes to buying stuff, there's still a part of us that thinks I'm still living in the flat with my mum on a council estate, and I still feel like I can't. I'm like, "ooh, that's a lot of money." It's like a subconscious thing. I was always quite frugal. I was always scrimpin'.
Fender primarily plays Jazzmasters, but he strapped on a Stratocaster for "Will We Talk?" at Hole 44 in Berlin, Germany, on November 4, 2021.
Photo by Chux on Tour Photography@chuxontour
"But I've just bought a ridiculous Jazzmaster. It's a 1959," he continues. "It's the second year of Jazzmasters, one of the very, very first ones. It's absolutely stunning. It's got a gold scratch plate, and it came with a packet of strings from 1959 from New Brunswick."
He explains his sweet spot for tone matter-of-factly. "I like a Jazzmaster through a Fender Twin. I like a bit of compression, just to kind of give you that bite, and I love an old Electro-Harmonix Small Clone, just the original cheap chorus pedal. I think it sounds great. And every other chorus pedal I put on I'm just like 'pfft whatever.' People go, 'try this boutique $300 fucking chorus pedal.' And I put it on and it's not as good as a Small Clone. Small Clone just sounds like a chorus. And it's one knob. It's idiot proof and I'm an idiot [laughing]. That's my go-to."
At the beginning of 2022, Fender will live in New York City while recording his third album at Electric Lady Studios, which is where he'd planned to make his second album before the pandemic made that impossible. He wrote 60 songs over the last two years, recording only 11, which means he has a good stash in his back pocket. The rest of 2022 he'll be headlining arena tours, as well as supporting the Killers on four dates in London and Dublin.
On the release of such a personal collection of music, Fender recently penned a letter to his 17-year-old self. In it, he tells young Sam not to be so serious. Present-day Sam's social media is light and carefree, with videos of him explaining how to make the best cuppa, eating jellied eels, and mini movies of strangers on the street with improvised voiceovers. So, it appears time has done the songwriter well. It's all in the new album, but 27-year-old Sam had this to say to 17-year-old Sam: "Art is the purest remedy for all internal conflict and you're taking a career in it. It's an honour to do what you will do, never forget that. You may feel alone currently but you will realise that your stories, when put to music, open up a side of you that actually helps people. A lot of these stories were originally about you but they belong to everyone, as everyone has their own, and they will be screamed back at you—from clubs and dive bars, even arenas. Some kid, 17, probably going through a boatload of similar shit that you experienced, will be front and centre, screaming these stories as if it's their last night on Earth."
Sam Fender - Live at Reading Festival 2021 Full Set
With two hit albums in the last two years but no touring because of the pandemic, Sam Fender was ready for Leeds Festival 2021. Witness one of his signature chorus-and-whammy solos at 12:50 on "The Borders" from 2019's Hypersonic Missiles.
- Rig Rundown: Mt. Joy's Sam Cooper - Premier Guitar ›
- Two Feet's Blues-Trap Stratosphere - Premier Guitar ›
- Rig Rundown: Greta Van Fleet [2021] - Premier Guitar ›
The pedals keep coming! Enter Stompboxtober Day 28 for your chance to win today’s featured pedal from Line 6!
Line 6 Hx One Stereo Multi-Effects Pedal
The Line 6 HX One is a powerful stereo effect pedal with intuitive controls that fits onto any pedalboard. Select one of 250+ effects taken from the acclaimed HX family processors and easily adjust the parameters displayed on the OLED screen using the three corresponding knobs. You can also automate parameter changes via the unique Flux controller and trigger them with the Tap/Flux footswitch. Connect an optional expression pedal or two external footswitches for additional control (all sold separately). . HX One also provides adjustable input impedance with a choice of True Bypass or buffered DSP Bypass, MIDI In and Out/Thru connectors, 128 Presets or a USB-C port for firmware updates and use with the HX One Preset Librarian application. HX One may be powered using the included 9V power supply or most third-party power supplies, making it easy to add to your pedalboard.250+ effects taken from the HX family processors. Intuitive controls make selecting and editing effects easy. Flux Controller for automating parameter changes . Adjustable input impedance to match your instrument . Connect an optional expression pedal or two external footswitches (sold separately). MIDI In, Out/Thru connectors (receives PC and CC messages). Stereo I/O with choice of True Bypass or buffered DSP Bypass. 128 preset slots. USB-C port for firmware updates and use with HX One Preset Librarian . 9V power supply included.Blackberry Smoke will embark on their Rattle, Ramble and Roll Tour in 2025, featuring stops at Worcester’s Palladium, Burlington’s The Flynn, New Orleans’ The Fillmore, Austin’s ACL Live at the Moody Theater, among many others.
Tickets for the newly added dates will be available for pre-sale starting tomorrow, Tuesday, October 29 at 10am local time, with the general on-sale following this Friday, November 1 at 10:00am local time. Full details and ticket information can be found at blackberrysmoke.com.
Throughout their career, Blackberry Smoke has released eight studio albums including their latest, Be Right Here. Produced by Grammy Award-winning producer Dave Cobb (Chris Stapleton, Jason Isbell), the record was released to widespread critical acclaim earlier this year and debuted at #1 on the Current Country Albums chart, Americana/Folk Albums chart and Current Rock Albums chart.
Since forming in 2001, Blackberry Smoke has continued to tour relentlessly, building a strong and loyal community of fans. In addition to their work as musicians, the band is deeply committed to charitable work and formed the Brit Turner Family Fund, a non-profit supporting several national foundations committed to curing children’s cancer. With these efforts, the band has raised over $1,000,000 to date benefitting children’s cancer research. Most recently, Blackberry Smoke raised over $26,000 with their hometown show at Atlanta’s Cadence Bank Amphitheatre at Chastain Park earlier this summer, which celebrated the life and legacy of the band’s late drummer, Brit Turner.
BLACKBERRY SMOKE CONFIRMED TOUR DATES
October 30—Bakersfield, CA—Fox Theater~
October 31—San Diego, CA—Humphreys Concerts by the Bay~
November 1—Las Vegas, NV—The Pearl Concert Theater~
November 2—Riverside, CA—Fox Performing Arts Center~
November 7—St. Augustine, FL—St. Augustine Amphitheatre^
November 8—Clearwater, FL—Ruth Eckerd Hall^
November 9—Fort Myers, FL—Barbara B. Mann Performing Arts Hall^
November 10—Pompano Beach, FL—Pompano Beach Amphitheater^
November 14—Royal Oak, MI—Royal Oak Music Theatre%
November 15—Marietta, OH—Peoples Bank Theatre%
November 16—Shipshewana, IN—Blue Gate Performing Arts Center%
November 21—Carterville, IL—Event Center at Walker’s Bluff Casino Resort
November 22—Tulsa, OK—Cain’s Ballroom**
November 23—Shawnee, OK—FireLake Arena**
December 5—Mobile, AL—Saenger Theatre††
December 6—Augusta, GA—Bell Auditorium##
December 7— Fayetteville, NC—Crown Theatre##
December 8—Savannah, GA—Johnny Mercer Theatre##
December 31—Macon, GA—Macon City Auditorium^^
January 30—Morristown, NJ—Mayo Performing Arts Center
January 31—Bensalem, PA—XCite Center at Parx Casino
February 1—Worcester, MA—The Palladium
February 2—Patchogue, NY—Patchogue Theatre for the Performing Arts
February 5—Portland, ME—State Theatre
February 6—Burlington, VT—The Flynn
February 7—Providence, RI—The Strand Ballroom & Theatre
February 8—Williamsport, PA—Penn College Community Arts Center
February 13-17—Rock Legends Cruise XII
March 6—Rockford, IL—Coronado Theatre
March 7—Peoria, IL—Peoria Civic Center Theater
March 8—Evansville, IN—Aiken Theatre
March 27—New Orleans, LA—The Fillmore
March 28—Houston, TX—713 Music Hall
March 29—Helotes, TX—John T. Floore’s Country Store
April 25—Miramar Beach, FL—Moon Crush “Pink Moon”
May 8—Austin, TX—ACL Live at the Moody Theater
May 9—Dallas, TX—Majestic Theatre
May 15—Maryville, TN—The Shed
May 16—Maryville, TN—The Shed
May 17—Maryville, TN—The Shed
~with special guest Kelsey Waldon
^with special guest Southall
%with special guest Sam Morrow
**with special guest Taylor Hunnicutt
††with special guest Georgia Thunderbolts
##with special guest Tishamingo
^^with special guest Robert Jon and the Wreck
Nearly 50 years ago, Rob Turner developed his first guitar pickup in Long Beach, CA. He's still creating new designs with EMG's current catalog approaching 100 pickups. He invited PG's John Bohlinger to Santa Rosa, CA, to see how a company that can produce 3,000 products a day still has an eager ear for new gear. See how they wind, wax, mold, wrap, and electrify your favorite instrument.
Brad Labelle
Nap Eyes’ Brad Labelle joins reader Galen Brownson and PG staff in sharing about what makes them—and thereby, their tunes—so unique.
Question: What are some personal qualities of yours that set you apart from others in your writing or playing?
Brad Labelle - Nap Eyes
A: I love dance music and have an unrelenting thirst for new and fresh sounds. I don’t feel my guitar playing is particularly groundbreaking, but those influences must seep through somehow. I do believe I’m a fairly expressive player and my short attention span keeps me endlessly improvising.
Nap Eyes’ latest release, The Neon Gate.
Obsession: I can’t stop listening to the recent Jane Remover track “Magic I Want U.” The production is deeply detailed but doesn’t feel cluttered, and her melodic sensibilities are intoxicating. She gives you crunchy guitars paired with breakbeats, West Coast synth lines, a Janet Jackson-esque electro outro, scratching, a fun little guitar solo.... I could go on.
As of late, Two Star & the Dream Police by Mk.gee has been in Brad's regular listening rotation.
Galen Brownson - Reader of the Month
Metallica’s two-guitar format inspired Galen when he was learning guitar.
A: When I was learning how to play, I was listening to a lot of two-guitar bands, like Metallica and Megadeth and Iron Maiden. I tried to find ways to play both guitar parts at once, which is not always possible, but I write two parts for one guitar now.
Metallica’s second album is a fan favorite of their early, pioneering years.
Obsession: My latest obsession is finding ways to combine metal music with electronic music, particularly dubstep. My younger brother once chastised me for ignoring electronic music by saying “metal and dubstep have a lot in common,” and he was absolutely right. I’ve since made it a goal to weave them together.
Galen names Polis by Uppermost, a French electronic music producer, as one of his favorite records.
Ted Drozdowski - Editorial Director
Ted takes a slide solo on his well-traveled and beloved Dollycaster.
A: My interests toggle between history and mystery, so my technique is based in archaic/anarchic blues playing styles and an expansive sonic palette that relies on blending fingerpicking, slide, and an array of pedals to create tones and sheets of sound. I think of it as cosmic roots music, and don’t hear a lot of other people doing what I do the way I do it.
The marquee image for Ted and Coyote Motel’s new movie, The River: A Songwriter’s Stories of the South.
Obsession: For a few years now, much of my creative energy has been invested in a feature film I created with my band Coyote Motel—scripting, recording narration, performing as part of the band, editing, and learning many painfully new and hard lessons about movie-making. And then getting the film to festivals, where we’ve won laurels, and onto a few select screens. Now, I’m working on distribution, in a field where there ain’t no Bandcamp or DistroKid. It ain’t easy, but I’m obsessed with getting The River: A Songwriter’s Stories of the South into the world.
The current state of Ted’s pedalboard. (He’s aware he could do a better job with the wiring.)
Kate Koenig - Managing Editor
Kate’s newest album, which contains some of their rawest and most vulnerable lyrics to date.
A: I wear my heart on my sleeve—to the point where I’ve always struggled to have a verbal filter—so I tend to write very raw, vulnerable lyrics. A taste for cerebral art during my formative years has also informed my approach to coming up with challenging and intricate fingerpicking guitar parts.
When PG’s worldly gear editor Charles recommended Black Flag’s record Damaged, Kate got on that posthaste.
Obsession: I’ve been revisiting, digging into, and expanding my knowledge of classic ’80s and ’90s punk in preparation for my next artist interview for Premier Guitar(some foreshadowing, eh?). I have always been intrigued by punk culture’s outspoken rebelliousness and commitment to anarchic ideals, which strike me as free and authentic.
Kate has a distinct memory of a classmate playing “You’re Gonna Go Far, Kid” on loop in their senior-year studio-art class. (They still wonder why their teacher didn’t intervene.)