As we move past the halfway point of 2018, you're probably also at least halfway through your marketing budget… how’s your ROI? Maximizing your ROI is the #1 goal of any marketer and knowing what tools are at your disposal is paramount. Here’s a quick break down of why email marketing can be one of the best tools in your kit:
Email marketing is still dollar for dollar one of the best investments you can make with an average ROI of 3,800 percent.
Email “Drip Campaigns” keep your customers in a conversion funnel.
Email segmentation can get you 14.31% more opens and nearly 100% more clicks
Build relationships with your clients to keep them (and you) happy.
Using email marketing effectively can be a huge boon to your bottom line. There’s a wealth of tips and information from which to choose about what best optimizes your marketing strategy, but the best results come from making sure your company’s successes are based on YOUR goals and strategy. In marketing, one size does not fit all.
Of course, you can’t start your email marketing efforts without a list. Do you have a list? Having a developed and curated marketing list is essential to converting audience into sales. If not, reach out to your PG advertising rep. to see how we can help get you a great head start.
Need some tips on what to do next? PG’s Marketing Lab is here to help with any and all of your marketing questions. We’d love to help you develop a strategy for increasing your conversion percentages online. You can sign up for a free, no-pressure consultation with PG’s Digital Strategist, Luke Viertel, using the calendar below.
![Knocked Loose Rig Rundown [2024]](https://www.premierguitar.com/media-library/rig-rundown-knocked-loose-2024.jpg?id=52195176&width=1200&height=800&quality=85&coordinates=0%2C0%2C200%2C0)
If hell had a guitar tone, it’d be what Knocked Loose’s Isaac Hale and Nicko Calderon conjure up from their Ibanez 7-string beasts. The band’s mission since day one has been to pummel listeners with the most extreme form of hardcore music. Over the past decade they’ve throttled through all limits, making each breakdown, each riff, each scream, and each performance outdone by the next. A more recent (and seemingly) conflicting goal has been to infect the mainstream with their brutality. Their brand-new third album, You Won't Go Before You're Supposed To, paired them with pop producer Drew Fulk (Kevin Gates, NLE Choppa, Disturbed, Lil Wayne), and over the last two years, they’ve played Coachella and Bonnaroo, partnered with hip-hop duo $uicideboy$ for a sold-out tour, and were announced as direct support for Slipknot’s 25th anniversary tour. Both of the band’s goals are being accomplished, as their sound has never been more punishing orpopular.
Before Knocked Loose’s sold-out show at Nashville’s Marathon Music Works, guitarists Isaac Hale and Nick Calderon invited PG’s Perry Bean onstage for a fresh conversation about their updated mercenary squad. During our time with the Hale and Calderon, we learn about their custom 7-string Ibanez doom brooms, Hale explains moving on from tube amps and pedalboards to Quad Cortex units and MIDI switching, and Calderon details finding his place in the band and adjusting to an extra low-B string.
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Isaac's Iceman
When we spoke with the Oldham County crew five years ago, cofounding guitarist Isaac Hale was using an Ibanez RGDIX7MPB. He’s still in the Ibanez family and strictly uses 7-string instruments, but he’s gravitated to the iconic Iceman shape for his pit-provoking duties. This white custom configuration features a lighter nyatoh body, DiMarzio Fusion Edge 7 ceramic humbuckers, a single master volume knob, and a smaller neck profile. If all goes well, he uses this guitar onstage all night. He uses a custom set of D’Addario NYXL strings with the current low-B string a thick .070 gauge.
Nicko's No.1
Before joining Knocked Loose in 2020, guitarist Nicko Calderon had never played a 7-string guitar. (“It was a huge learning curve for me,” he says.) Like Isaac, if all goes as planned, Nicko will only play the above Ibanez Prestige AZ24047 all set. One of the requests Nicko had for Ibanez was to keep it simple with a single Seymour Duncan Nazgul Bridge 7-string humbucker and a lone volume knob. He goes with a D’Addario NYXL (.011–.064) 7-string set.
Beautiful Backups
If things go sideways, both Isaac and Nicko have safety nets: Hale has a custom-painted Ibanez Iron Label Iceman ICTB721, and Calderon goes with another single-pickup Ibanez Prestige AZ24047.
Less Is More
Both guitarists have downsized to the Neural DSP Quad Cortex, and they have a pair of mirrored setups for both on and offstage. Hale and Calderon are both modeling 5150 III heads, but Calderon is going with the EL34 flavoring for a slightly different sonic distinction. Core sounds are built off the 5150 IIIs and other ingredients sprinkled in throughout the set include some slight chorus, heavily modulated “evil chorus” with an added semitone above the base sound, and each has an Electro-Harmonix (in the rack) that provides a layered octave sound for pure chaos. The EHX Freeze pedal onstage is put in place so they can hold a note and tune underneath it. They roam the stage untethered thanks to the Shure GLXD16+ digital wireless guitar pedal system.
Bring the Pain
The two Quad Cortex units work with Seymour Duncan PowerStage 200 amps to hit Orange PPC412-C cabs onstage that are loaded with Celestion Vintage 30 speakers.
Shop Knocked Loose's Rig
Ibanez Iron Label Iceman ICTB721
Ibanez Prestige AZ24047 Electric Guitar
Seymour Duncan Nazgul High Output Bridge 7-string Humbucker Pickup
Neural DSP Quad Cortex
Electro-Harmonix Freeze
Seymour Duncan PowerStage 200
Orange PPC412-C - 240-watt 4x12" Straight Cabinet
Celestion Vintage 30 Speakers
Shure GLXD16+ Digital Wireless Guitar Pedal System
Radial ProDI 1-Channel Passive Instrument Direct Box
D'Addario NYXL1164 NYXL Nickel Wound Electric Guitar Strings -.011-.064 Regular Light, 7-String
As one of the lead guitarists of Slayer, the outspoken, opinionated King has also bred snakes off and on since the late ’80s.
Covid helped shape the foundation of King’s musical future, because the pandemic inadvertently created a luxury he’d rarely experienced before: time. Rather than feeling inconvenienced by the delays, he homed in on elements of his craft in ways he’d never done before, and the resulting album and his solo debut, From Hell I Rise, became his hammer.
“The pandemic really shaped the sound and the performance on this record,” says King. “It gave us some flat tires at first, because Paul [Bostaph, drums] and I both caught Covid, and it took a while for us to get back in the saddle.”
Bostaph had already digested so much of the material by the time they dove back into recording that it became a real game changer compared to how they’d worked together previously in Slayer. “It was the first [project working together where] he heard all the lyrics before he recorded, and he heard all the leads except one or two. It’s the most prepared he ever was, and being so familiar with it made it that much easier for me to play what I wanted to play.”
Kerry King - Idle Hands (Official Audio)
King is a cofounding member of Slayer and arguably one of the most instantly recognizable and well-respected thrash metal guitarists of his generation. Over nearly 40 years, he has pioneered some of the most brutal and revolutionary guitar riffs ever created in the genre. His singular use of the tremolo—pulling up more than pressing down—and the multiple tunings that pepper the band’s catalog, from D# to C# to B, are just two of the attributes that set King apart from his contemporaries. He also wrote or cowrote some of Slayer’s most incendiary songs, including “Mandatory Suicide,” “Repentless,” “Hell Awaits,” “Disciple,” and “Raining Blood.”
With Slayer—who have announced reunion dates for September 2024, five years after the group’s official terminus—King lays claim to six RIAA gold certifications, one multi-platinum plaque, and five Grammy nominations with two wins in the category of Best Metal Performance for the songs “Eyes of the Insane” and “Final Six,” both off of the Christ Illusion album.
“[My solos are] usually an afterthought, and the last thing to get done. This time everything was thought out [beforehand] and not just thrown in there.”
Known for his allegiance to the Las Vegas Raiders NFL football team, his love of snakes, and his taste for Jägermeister, King is outspoken, opinionated, and authentic. The self-proclaimed “metal kid” famously takes himself a little too seriously for some. But the real testament to his seriousness lies within his attention to detail, and the songcraft on From Hell I Rise, as well as the time he and Bostaph spent refining the material during the pandemic, is demonstrative of his commendable work ethic.
Kerry King's Gear
As King’s debut solo release, From Hell I Rise was born and shaped during the pandemic, which came on the tails of Slayer’s last show in 2019.
Guitars
- Dean USA Kerry King V Limited Edition
- Dean Kerry King V Black Satin
- Dean USA Kerry King Overlord Battalion Grey
- EMG KFK Set
- Kahler Tremolos
Amps
- Marshall JCM800 2203KK
- Marshall MF400B Mode Four
Effects
- Dunlop DCR-2SR Cry Baby Rack Wah
- Dunlop Wylde Audio Cry Baby Wah
- MXR Flanger M117R
- MXR Kerry King Ten Band EQ KFK1
- MXR Wylde Audio Overdrive
Strings & Picks
- Dunlop String Lab Series Kerry King Guitar Strings (.010–.052)
- Dunlop Triangle .73 mm
Every note seems intentional, every beat meticulously composed, yet all of it played with a spontaneity that belies its years-long incubation period. Having almost all of his solos worked out by the time he went into the studio was a refreshing approach. “They’re usually an afterthought,” he admits, “on the back burner, and the last thing to get done. This time everything was thought out [beforehand] and not just thrown in there.”
From Hell I Rise is a decisive musical statement from a man on a mission, out to prove himself after the then-apparent demise of one of thrash metal’s “Big Four,” and was eventually spurred on by a furious two-week recording session at Henson Recording Studios in Los Angeles. Featuring a band that also includes bassist Kyle Sanders (Hellyeah), guitarist Phil Demmel (Machine Head), and vocalist Mark Osegueda (Death Angel), the record rages with intensity—real musicians playing real metal in real time. In an era when technology can often smooth the edges off the human element on recordings, From Hell I Rise features fire-breathing performances from musicians who clearly honed their craft long before the crutch of technology was made available. And even though it has an intangible, nostalgic vibe to it, make no mistake, it is not some relic from the bygone past, but rather a bristling, modern-sounding tour de force.
“If you’ve ever liked any Slayer throughout any part of our history, then there’s something on this record that you’ll get into.”
From the opening salvo of “Diablo,” an instrumental call to arms that harkens back to early ’80s Iron Maiden, to the first single, “Idle Hands,” a fast, aggressive track that highlights King’s deft, articulate approach to rhythm guitar, to the detuned manic riffing in the title track, From Hell I Rise runs the gamut from classic punk to thrash to straight-up old-school heavy metal. Familiar topics, including religion and war, abound. Herculean speeds are achieved. King says the album is heavy, punky, doomy, and spooky. “If you’ve ever liked any Slayer throughout any part of our history, then there’s something on this record that you’ll get into.”
Part of the X factor on From Hell I Rise comes courtesy of producer Josh Wilbur (Korn, Lamb of God, Avenged Sevenfold, Bad Religion). King says Wilbur grasped his lead guitar sound better than anyone he’s worked with in the past. “It’s a hard thing to duplicate if you’re not standing in front of it in a live environment,” he attests. “Whatever Josh did in his mixing and mastering, it’s the closest to my live sound I’ve ever heard. I know it’s a weird adjective, but it’s really fat and ominous. I’m super happy with it.”
For From Hell I Rise, King took a new approach by planning out his solos in advance of the album’s recording.
Reigning Phoenix Music cofounder Gerardo Martinez was responsible for suggesting Wilbur to King. “We had a meeting down in Southern California,” he recalls. “I wanted to make sure I could respect the guy because if I don’t respect the guy, I’m not going to play it 10 times if he asks me to. I want somebody that will tell me to do that if I need to, and I’ll listen to him.” He says Wilbur is a wizard in the studio who brought intensity and energy to the recording sessions.
King doesn’t tinker much with his rhythm tone in the studio from song to song. He’s more of a set-it-and-forget-it kind of guy. “We just go for the main rhythm because there’s not a whole lot of things that need my sound to change,” he explains. “If it’s a spooky song or something that needs a different vibe, I’ll mess around with it. But I’m going for the home run. I’m going to set my tone and roll with it.”
“Whatever Josh [Wilbur] did in his mixing and mastering, it’s the closest to my live sound I’ve ever heard. I know it’s a weird adjective, but it’s really fat and ominous.”
King is a bona fide “super old-school” guitarist and runs through a very meat-and-potatoes signal chain for his rhythm tone. He goes from his Marshall JCM800 2203KK signature amp to Marshall MF400B Mode Four speaker cabinets with “a guitar right in front of it.” That’s it. No frills to the core. His self-assessed “primitive” approach also applied to the demos he sent to Bostaph in the early stages of writing the new album—he has no home studio to speak of. “I’m playing out of an amp that’s about as big as my boot and recording it on my phone,” he admits. “It’s deceptive how decent that sounds.”
King performing with Slayer at Nassau Coliseum in Uniondale, New York on February 14, 1991.
Photo by Ebet Roberts
Live, King runs three of his signature amps and staggers the speaker cabinets—head one will go to cabinets one and four, head two goes to cabinets two and five, and head three goes to cabinets three and six. In this setup, the heads are not powering the cabs directly below them in a column. “I really love it because I’ve got a wash of all three heads at once,” he explains.
Due to his writing style, there’s also not a whole lot of space for effects in his guitar sound. “There’s not room for things like delay, because it’s very precise,” he says. His rhythm playing is a cornerstone of his brand, and much like James Hetfield with Metallica and Scott Ian with Anthrax, he plies his trade by executing flawless, intricate rhythms at breakneck speeds. The secret he says, is all in the wrist. “A lot of people don’t know that they don’t need to play from the elbow,” he explains. “If you want any kind of speed and you want to be articulate, you’ve got to play from the wrist. You’ve got to have as minimal movement as you can.” The elbow, he explains, is too far from the pick to be the appropriate hinge for speed. “If your action is coming from your wrist, you’ve got a lot more control over the speed and the articulation. That’s how it’s got to be if you want to play this kind of music.”
“I wanted to make sure I could respect the guy because if I don’t respect the guy, I’m not going to play it 10 times if he asks me to.”
King has historically paired himself with equally capable guitarists: first Jeff Hanneman, then Gary Holt, and now Demmel. He says that he’s never had to adjust his playing style to any of them, but does note what differentiates Holt and Demmel from Hanneman, and how that affects his live performances. “I had to learn to not listen to Gary and Phil because they’re a lot more melodic than Jeff was,” he assesses. “And I don’t mean that in a detrimental way. It’s just that Jeff had his style. Gary is super melodic, and I think Phil’s even a bit more melodic.” Shifting his focus from listening to what the other guitarist is doing so he can pay attention only to what he’s playing has become King’s superpower when playing live.
With Slayer, King has six RIAA gold certifications, one multi-platinum plaque, and five Grammy nominations.
Photo by Jordi Vidal
The addition of Sanders on bass has, however, pricked up King’s ears and facilitated an adjustment on his part, albeit in the demoing and recording phase of music making. “Early on, I sent Kyle four songs with no bass just because I didn’t want to influence him, even though I’m totally capable of playing bass on a record or on demos,” he attests. “I’m like, ‘If I’m going to let this guy play bass, let’s let him come up with something.’ Maybe it’s something I wouldn’t think of because I’m a guitar player. I’m not a bass player.” Within two days, Sanders sent back the same four tracks with bass. King was blown away. “I’ve never had anybody that into playing bass—it was very refreshing for me. So every time I sent him demos, I sent him bass-free ones.”
“I just play stuff until I find something that has a strong chorus, intro, or verse rhythm. Then I try to find some friends that make it a better song, and go from there.”
King moved to New York after Slayer called it quits in 2019. Now, when he goes back to Southern California to rehearse, he gets a rental car with SiriusXM radio, and has since gone through “a real big Ritchie Blackmore renaissance,” he shares. “Man, Deep Purple was so good. Blackmore was a madman. And that band was a supergroup. I mean, [keyboardist] Jon Lord, [drummer] Ian Paice; regardless which singer you’re talking about, there’s so much talent in that band. It took me a minute to go back and realize it and now I’m like, ‘How did I not like this more [when I was younger]?’” King, perhaps influenced by this “supergroup” concept, certainly assembled an A-list cast of musicians for From Hell I Rise.
Despite the musical pedigree Bostaph, Demmel, Osegueda, and Sanders bring to his first solo album, one can’t help but wonder if King’s criteria for bandmates has as much to do with camaraderie as it does skillset. “I put a lot of songs together in ’20 and ’21,” he attests. “I just play stuff until I find something that has a strong chorus, intro, or verse rhythm. Then I try to find some friends that make it a better song, and go from there.”
YouTube It
Ignited by Kerry King’s co-lead playing, Slayer decimates the audience in Sofia, Bulgaria back in April of 2020.