Your guide to modern marketing acronyms for today's digital landscape.
If you’re like me, you open your inbox each morning to at least 5-10 cold emails from marketers, agencies, or software salesmen. You start reading and there they are -- confusing buzzwords, cheesy platitudes lamenting how they "haven’t heard back from you", and 5 confusing acronyms for every 1 verb. Normally in polite society, we use acronyms for convenience or aesthetic. Who wants to tell someone you have to quickly run to the “Automated Teller Machine”? No, you’d use ATM. Or, how much MORE time would be wasted if we actually told people we were headed to the “Department of Motor Vehicles” rather than the DMV? Acronyms are so common in our lexicon that there are several that people think are actually words (see: SCUBA, LASER, and PIN). But, all convenience (and sometimes a little pride) is lost when we don’t understand their meaning. It can lead to time wasted looking them up, or a tendency to ignore the information all together, sometime to the point of losing opportunities, or even money. So, I, your faithful guide, am here to help. Below is a list of acronyms that you may encounter most in the online advertising world:
CPC: Cost Per Click
An advertising metric used to identify the cost to the buyer of a single user click.
CPM: Cost Per Thousand (M)
An advertising metric used to identify the cost to the buyer of one thousand ad impressions. ‘M’ is the roman numeral for 1,000
CTR: Click-Through Rate
Usually delivered as a percentage, the ratio of the number of users who click on a specific link to the number of total ad impressions.
URL: Uniform Resource Locator
Often referred to as a website address, an address to a resource on the Internet. A ‘link’.
GIF: Graphical Interchange Format
A lossless format for image files that supports both animated and static images
HTML: Hypertext Markup Language
The most common language of code on the web, used to create web pages and display advertising.
JPEG: Joint Photographic Experts Group
The most common file type for static images, provides the best tradeoff of quality and file size.
UTM: Urchin Tracking Method
A string of characters pasted on the end of a URL to help identify the source of an incoming link in Google Analytics.
ROI: Return on Investment
The benefits returned from an investment to the investor.
CRM: Customer Relationship Management
Most often used in reference to software databases and services where client and relationship details (i.e. address, phone, notes, etc) are stored.
CTA: Call to Action
A phrase or word used to instruct or persuade an audience to take action, i.e. to click, buy, or read more.
SaaS: Software as a Service
A software business model where software is licensed on a subscription basis as opposed to purchased outright.
SEO: Search Engine Optimization
The process of optimizing a website’s content to appear higher in search engine results.
SEM: Search Engine Marketing
A branch of marketing that improves the visibility and traffic of websites by increasing their visibility in search engine results.
KPI: Key Performance Indicator
A measurable value chosen by an advertiser or company that best demonstrates their desired success or outcome.
RTB:Real-Time Bidding
A method of purchasing unsold inventory by CPM via programmatic auction.
ROS:Run-of-Site
Refers to the distribution method of advertising to the totality of a website and not specific pages.
If you’re struggling to make sense of the ever-changing lingo of the online marketing world, give me a call or sign up for a FREE 30 minute consultation below. Together, we can help identify your KPI, get ideas for your SEO, help you decide on the best SaaS for your goals, or STS (shoot the sh*t). Regardless, I’m here to help!
In the midst of working on her first album, the 17-year-old guitar star takes PG through her rig.
Guitarist Grace Bowers is a 17-year old California transplant tearing it up in Nashville. Currently working on her first album with producer John Osborne of the Brothers Osborne, Bowers invited John Bohlinger and the PG team to walk through her studio and live rig.
Brought to you by
Molly Tuttle Knows: https://ddar.io/tuttle-rr
XPND Pedalboard: https://ddar.io/xpnd_rr
D’Addario: https://ddar.io/wykyk-rr
Mostly Stock Special
Bowers’ number-one is her mostly stock 1961 Gibson SG Special. The P90s and the skinny neck are a perfect fit for her style. The tuners were changed at some point, and the whammy is no longer attached, but the rest of the axe is original. This guitar and all others are strung with D’Addario .010s.
Osbourne's ES
For PAF humbucker tone on the album, Grace plays John Osborne’s all-stock 1960 Gibson ES-335.
With a Little Help From Her Friends
The one acoustic on the album is this 1968 Gibson 12-string acoustic, on loan from a friend.
Deluxe Simplicity
Bowers keeps it simple with a stock, new-ish Fender Deluxe Reverb amp.
It's Not a Phase, Mom!
Bowers’ pedal setup includes a Dunlop Crybaby Wah, Grindstone Audio Solutions Night Shade Drive, EarthQuaker Devices Tone Job, MXR Phase 90, MXR Phase 95, and Boss DD-2. Bowers powers them with a Voodoo Labs Pedal Power ISO-5.
Shop Grace Bowers' Rig
Gibson SG Special - Vintage Cherry
Gibson ES-335 Semi-Hollowbody Electric Guitar
Gibson Acoustic J-45 12-string Acoustic-Electric Guitar
Fender '68 Custom Deluxe Reverb 1x12" Combo Amp
Dunlop CBJ95 Cry Baby Junior Wah Pedal
MXR Phase 90
Boss DD-3T
EarthQuaker Devices Tone Job V2
Voodoo Lab Pedal Power ISO-5
D'Addario NYXL1046 NYXL Nickel Wound Electric Guitar Strings - .010-.046 Regular Light
A spacious reverb that spans low-key plate and demented, enormous cosmic reverb colors is a gas to use and easy to own.
Fun to use. Wide spectrum of sounds. Nice build quality at a great price
Can be hard to remove high harmonic content at all but the least trebly tone settings.
$129
Walrus Fundamental Ambient
walrusaudio.com
With variable voices, accessible prices ranging from 99 to 129 bucks, and slide controls that evoke old synths and vintage Jen pedals, Walrus Audio’s Fundamental series effects are functional, stylish, and dish a lot of awesome sounds at a nice price. The newest addition to the Fundamental series, the Ambient, will be good news for budget-constrained atmospheric musicians that otherwise settle for less-durable pedals at the market’s most inexpensive extremes. Some of those pedals are pretty cool, but the Walrus’ construction quality, sense of substance, and function—which is flat-out fun—make it a substantial alternative to those entry-level artifacts for a minor additional investment. It puts a super-wide range of sounds at your disposal, too.
Though few may use Ambient in subtle applications, it is capable of nice sounds on that spectrum. By using the lowest mix, tone, and decay settings, you can create an appealing facsimile of studio plate reverb that isn’t slathered in cloying top-end harmonics—particularly in the deep mode (which adds low octave) and the sustain-rich lush setting. At advanced mix and decay settings, the Ambient can sound colossal, alien, and unreal in ways any serious sound designer would be happy to explore. Haze mode, which uses sample rate reduction to create grainier, fractured, lo-fi pictures, is its own awesomely weird animal. You can fashion outsized dream-pop textures, or, at the most extreme level and mix settings, use the tone slider in crossfade fashion to conjure scuzzy VHS horror tones that, frankly, freaked me out as I was playing them.
David Gilmour's first album in nine years, Luck and Strange, will be released on September 6, 2024, featuring the first track "The Piper's Call."
Luck and Strange was recorded over five months in Brighton and London. The record was produced by David and Charlie Andrew, best known for his work with ALT-J and Marika Hackman.
Of this new working relationship, David says, “We invited Charlie to the house, so he came and listened to some demos, and said things like, “Well, why does there have to be a guitar solo there?” and “Do they all fade out? Can’t some of them just end?”. He has a wonderful lack of knowledge or respect for this past of mine. He’s very direct and not in any way overawed, and I love that. That is just so good for me because the last thing you want is people just deferring to you.”
David Gilmour - The Piper's Call (Official Music Video)
The majority of the album’s lyrics have been composed by Polly Samson, Gilmour’s co-writer and collaborator for the past thirty years. Samson says of the lyrical themes covered on ‘Luck and Strange’, “It’s written from the point of view of being older; mortality is the constant.” Gilmour elaborates, “We spent a load of time during and after lockdown talking about and thinking about those kind of things.” Polly has also found the experience of working with Charlie Andrew liberating, “He wants to know what the songs are about, he wants everyone who’s playing on them to have the ideas that are in the lyric informing their playing. I have particularly loved it for that reason.”
The album features eight new tracks along with a reworking of The Montgolfier Brothers’ Between Two Points and has artwork and photography by the renowned artist Anton Corbijn.
Musicians contributing to the record include Guy Pratt & Tom Herbert on bass, Adam Betts, Steve Gadd and Steve DiStanislao on drums, Rob Gentry & Roger Eno on keyboards with string and choral arrangements by Will Gardner. The title track also features the late Pink Floyd keyboard player Richard Wright, recorded in 2007 at a jam in a barn at David’s house.
Some contributions emerged from the live streams that Gilmour and family performed to a global audience during the lockdowns of 2020 and 2021; Romany Gilmour sings, plays the harp and appears on lead vocals on ‘Between Two Points’. Gabriel Gilmour also sings backing vocals.
The album’s cover image, photographed and designed by Anton Corbijn, is inspired by a lyric written by Charlie Gilmour for the album’s final song "Scattered". Of working with his family on Luck and Strange, David says, “Polly and I have been writing together for over thirty years and the Von Trapped live streams showed the great blend of Romany’s voice and harp-playing and that led us into a feeling of discarding some of the past that I’d felt bound to and that I could throw those rules out and do whatever I felt like doing, and that has been such a joy.”
Luck and Strange will be released on September 6, 2024 on Sony Music.
For more information, please visit davidgilmour.com.